2017 Social Media & Messaging Toolkit

What is Meliora Weekend?

Meliora Weekend is an annual celebration showcasing the best of the University of Rochester. Combining Reunions, Homecoming, Family Weekend, world-renowned talent, and faculty and student showcases, the weekend of October 12–15 will offer something exciting for everyone. For details and a full listing of this year’s events, visit rochester.edu/melioraweekend.


Who is Meliora Weekend for?

Everyone! Meliora Weekend is designed for University of Rochester alumni, parents, friends, faculty, staff, students, and residents of the Rochester region.


How can I help spread the word?

  • Register for Meliora Weekend! We love having our volunteers join us at this incredible event.
  • Let your family and friends know about the festivities by posting or sharing on social media, picking up the phone, or sending an email asking them to join us this October.

Suggested messaging for social media:

Posting Tips:

  • Links should only be included with Facebook posts, as they are not clickable in Instagram unless placed in your bio.
  • On Facebook, make sure your posts are “Public”. Even if your account is private, you can still determine who sees your posts through a drop-down menu beneath your name.
  • Share videos and posts from the University of Rochester Alumni Facebook and Instagram


  • I registered for Meliora Weekend! Have you? Register today rochester.edu/melioraweekend. #URMW17
  • I’m going to see <insert headliner name here> this October! Join me and register today rochester.edu/melioraweekend. #URMW17

Celebrating your Reunion?

  • I’m celebrating my <insert reunion anniversary # here> reunion this October at Meliora Weekend! #URreunion #URMW17
  • Can’t wait to celebrate at the <insert reunion event name here> with classmates! Join me and register today rochester.edu/melioraweekend. #URreunion #URMW17

Suggested messaging for emails and phone calls:

  • Meliora Weekend 2017 is October 12–15. Be here for the biggest celebration of the year!
  • You can register online at: rochester.edu/melioraweekend.
  • 2017 Headliners are: Robin Roberts, Peggy Noonan, Jeffrey Toobin, the Corea/Gadd Band, and Mike Birbiglia.
  • New This Year:
    • Enhanced Meliora Village at the River Campus, featuring carnival games, Kids Village, food trucks, and live music and student performances both Friday and Saturday. Access to Meliora Village is included with your Meliora Weekend Pass!
      • The Meliora Weekend pass is $15 and includes access to all non-ticketed events, including the River Campus Welcome BBQ, Meliora Village (Friday and Saturday), and JUMBOshrimp concert.
    • New and improved registration website. Registration is now easier than ever!
    • Going Paperless! This year, guests will check in at registration kiosks available at all 4 campuses (School of Medicine and Dentistry, School of Nursing, Eastman School of Music, and River Campus). A personalized badge will print with a custom QR code containing all registration information; this code also serves as a “ticket” for events. The back of the badge will include your selected Meliora Weekend itinerary!