{"id":271922,"date":"2017-10-02T13:31:06","date_gmt":"2017-10-02T17:31:06","guid":{"rendered":"http:\/\/www.rochester.edu\/newscenter\/?p=271922"},"modified":"2018-09-21T14:27:29","modified_gmt":"2018-09-21T18:27:29","slug":"engaging-the-rochester-community-in-research-271922","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/newscenter\/engaging-the-rochester-community-in-research-271922\/","title":{"rendered":"Engaging the Rochester community in research"},"content":{"rendered":"<p>When we think of research, many of us picture test tubes in a laboratory or manuscripts in a library archive. But some research projects\u2014especially in the fields of health, education, and the social sciences\u2014involve people as they go about their daily lives. Steeped in the University community, it can be easy to overlook the Greater Rochester community members who help make a lot of the research at the University possible.<\/p>\n<p>How, then, can the University conduct community-engaged projects that are effective, evidence-based, measurable, and sustainable?<\/p>\n<p>Rochester students, instructors, researchers, and community members explored this question as part of the fifth annual Community Engagement Symposium in September. A series of workshops hosted by the University&#8217;s <a href=\"https:\/\/www.urmc.rochester.edu\/community-health\/education\/bridges-committee.aspx\">Student Bridge for Community Engagement Committee<\/a> (BRIDGES) were held at the School of Nursing and, for the first time, on the River Campus, drawing an audience of students and instructors interested in the intersection of public health, education, research, civic engagement, and community development.<\/p>\n<p><a href=\"http:\/\/www.rochester.edu\/news\/community-engagement\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-277062\" src=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2017\/10\/bug-community-engagement.jpg\" alt=\"Community Connections: A Newscenter series highlighting the ties between the University and its communities.\" width=\"450\" height=\"281\" \/><\/a>Working at this intersection are people like Dr. Michael Mendoza &#8217;12S (MS), the Commissioner of Public Health for Monroe County and an associate professor in the Department of Family Medicine, Public Health Sciences, and Nursing at the Medical Center. When it comes to population health, Mendoza says he has always had an eye toward the bigger picture. \u201cThere are limits to what we can do as physicians,\u201d he explained. In the case of the opioid overdose crisis in Monroe County, for example, there are contributing factors that \u201creside beyond the reach of even the most progressive office-based clinical settings,\u201d <a href=\"https:\/\/www.urmc.rochester.edu\/highland\/medical-professionals\/physician-news\/february-2017\/the-opioid-epidemic-and-monroe-county-a-call-for-p.aspx\"><strong>Mendoza wrote <\/strong><\/a>in <em>The Bulletin<\/em>, a publication of the Monroe County Medical Society.<\/p>\n<p>Kathleen Washington, the city of Rochester\u2019s deputy commissioner of neighborhood and business development, spoke to some of these contributing factors during her presentation on Rochester\u2019s history, culture, and economics. \u201cA lot of people describe Rochester from the position of poverty. I refuse to do that,\u201d she said. Instead, Washington refers to the city\u2019s current economy as bi-modal, with its highly skilled workers in technology fields and low-skilled workers in service jobs or unemployed.<\/p>\n<p>Washington believes Rochester is finally right-sizing after a decline in manufacturing over the past few decades. \u201cWe have challenges and opportunities like any other city,\u201d she said, \u201cbut we also have huge assets.\u201d These include an affordable housing market, abundant natural water systems, a culture of entrepreneurship, and intellectual capital that puts Rochester at the forefront of advanced technologies, such as photonics.<\/p>\n<p>In some ways, the city and the University\u2019s fortunes are inextricably bound. As a result, the benefits of engaging and working with each other go both ways, said Kit Miller, director of the University-affiliated <a href=\"http:\/\/www.gandhiinstitute.org\" target=\"_blank\" rel=\"noopener\"><strong>Gandhi Institute for Nonviolence<\/strong><\/a>. \u201cBuilding trust with leaders and community members will increase the rates of participation in research and the effectiveness of interventions.\u201d<\/p>\n<p>While moderating a panel discussion, Miller stressed the importance of community-based action and community-engaged research that is done <em>with<\/em> people instead of for them. \u201cThe trust you build when engaging the community is the vehicle by which you can make a difference.\u201d<\/p>\n<p>Making a difference also means using evidence-based research to inform community-based projects, services, and interventions. \u201cKnowledge all by itself is useful and necessary, but just giving people information is not enough,\u201d said Andrew Aligne &#8217;01M (MPH), director of the <a href=\"https:\/\/www.urmc.rochester.edu\/pediatrics\/training\/community-pediatrics-training.aspx\" target=\"_blank\" rel=\"noopener\"><strong>Hoekelman Center<\/strong><\/a>, which trains leaders in community health and advocacy, and partners with dozens of community organizations in Rochester.<\/p>\n<p>In a world of fake news, researchers today have a special responsibility to use and contribute to the evidence base. Sometimes this means critically evaluating what some might see as \u201cobvious\u201d solutions to public health issues. For example, Aligne asked the audience to consider the ubiquitous \u201cWe Card\u201d signs located where cigarettes are sold in the United States. Rather than deterring or reducing smoking among youth, the evidence indicates that the signs\u2014which were developed by the tobacco industry\u2019s lobbying organization\u2014advertise tobacco products as \u201cforbidden fruit\u201d to young people.<\/p>\n<p>In addition to being evidence-based, the most productive collaborations between the University and the community\u2014such as the <a href=\"https:\/\/www.urmc.rochester.edu\/community-health.aspx\" target=\"_blank\" rel=\"noopener\"><strong>Center for Community Health &amp; Prevention<\/strong><\/a>, the <a href=\"https:\/\/www.warner.rochester.edu\/researchprojects\/projects\/EastHigh\" target=\"_blank\" rel=\"noopener\"><strong>East High School Partnership<\/strong><\/a>, and the <strong><a href=\"http:\/\/rochester.edu\/college\/rccl\/\" target=\"_blank\" rel=\"noopener\">Rochester Center for Community Leadership<\/a><\/strong>, among others\u2014foster mutual benefit and respect. And the result? Credible, accessible, and useful information and relationships that helps make both Rochesters ever better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we think of research, many of us picture test tubes in a laboratory or manuscripts in a library. But some research projects\u2014especially in the fields of health, education, and the social sciences\u2014involve people as they go about their daily lives. How, then, can the University conduct community-engaged projects that are effective, evidence-based, and sustainable? Rochester students, researchers, and community members explored this question as part of the fifth annual Community Engagement Symposium.<\/p>\n","protected":false},"author":372,"featured_media":272072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[456],"tags":[9436,18772,29502,12432],"class_list":["post-271922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-society-culture","tag-community","tag-department-of-public-health-sciences","tag-featured-post-side","tag-m-k-gandhi-institute-for-nonviolence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engaging the Rochester community in research<\/title>\n<meta name=\"description\" content=\"In addition to being evidence-based, the most productive research collaborations between the University and the community foster mutual benefit and respect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/newscenter\/engaging-the-rochester-community-in-research-271922\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engaging the Rochester community in research\" \/>\n<meta property=\"og:description\" content=\"In addition to being evidence-based, the most productive research collaborations between the University and the community foster mutual benefit and respect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rochester.edu\/newscenter\/engaging-the-rochester-community-in-research-271922\/\" \/>\n<meta property=\"og:site_name\" content=\"News Center\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-02T17:31:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-21T18:27:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2017\/09\/fea-rochester-skyline.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sofia Tokar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sofia Tokar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/engaging-the-rochester-community-in-research-271922\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/engaging-the-rochester-community-in-research-271922\\\/\"},\"author\":{\"name\":\"Sofia Tokar\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/#\\\/schema\\\/person\\\/6e2aecfd2d62aca26a6a82e0f0153199\"},\"headline\":\"Engaging the Rochester community in research\",\"datePublished\":\"2017-10-02T17:31:06+00:00\",\"dateModified\":\"2018-09-21T18:27:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/engaging-the-rochester-community-in-research-271922\\\/\"},\"wordCount\":727,\"image\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/engaging-the-rochester-community-in-research-271922\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/fea-rochester-skyline.jpg\",\"keywords\":[\"community\",\"Department of Public Health Sciences\",\"featured-post-side\",\"M.K. 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