{"id":382922,"date":"2019-05-24T09:25:12","date_gmt":"2019-05-24T13:25:12","guid":{"rendered":"http:\/\/www.rochester.edu\/newscenter\/?p=382922"},"modified":"2026-11-03T16:01:50","modified_gmt":"2026-11-03T21:01:50","slug":"genetically-modified-food-consumer-attitudes-science-382922","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/newscenter\/genetically-modified-food-consumer-attitudes-science-382922\/","title":{"rendered":"Genetically modified food: Would you eat it if you understood the science behind it?"},"content":{"rendered":"<h2>Understanding the science behind genetically modified foods can reduce skepticism, change perceptions of risk, and increase willingness to eat GMOs, according to University of Rochester research.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Understanding the science behind genetically modified foods can reduce skepticism, change perceptions of risk, and increase willingness to eat GMOs<\/p>\n","protected":false},"author":942,"featured_media":383872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[18592,18572,16072],"class_list":["post-382922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sci-tech","tag-department-of-psychology","tag-research-finding","tag-school-of-arts-and-sciences"],"acf":{"external":"","hide_featured_image":false,"related":"show_related","style":"","content_modules":[{"acf_fc_layout":"text","anchor":"","css_class":"","title":"","content":"<h3>What to know about genetically modified foods (GMOs)<\/h3>\r\n<ul>\r\n \t<li><strong>Understanding genetically modified foods can reduce skepticism.<\/strong> Researchers found that people who knew more about the science behind GMOs tended to have more positive attitudes toward them.<\/li>\r\n \t<li><span style=\"font-size: 1.125rem;\"><strong>Knowledge of GMOs matters more than general science knowledge.<\/strong> Across studies in the United States, United Kingdom, and Netherlands, understanding genetic modification was a stronger predictor of attitudes toward GM foods than general scientific literacy.<\/span><\/li>\r\n \t<li><span style=\"font-size: 1.125rem;\"><strong>Learning about GMO science can increase willingness to eat genetically modified foods.<\/strong> In an experiment, participants taught the basic science behind genetic modification developed more positive attitudes and greater willingness to eat GM products.<\/span><\/li>\r\n \t<li><span style=\"font-size: 1.125rem;\"><strong>Science education can change perceptions of GMO risks.<\/strong> Participants who learned how genetically modified foods are produced perceived them as less risky than those who did not receive the same instruction.<\/span><\/li>\r\n<\/ul>","background_color":"#f4f4f4","width":"width-medium"},{"acf_fc_layout":"text","anchor":"","css_class":"","title":"","content":"Genetically modified foods, also known as GM foods or GMOs, have long sparked debate among consumers. Although major scientific organizations have concluded that currently available genetically engineered foods are not inherently riskier to eat than comparable conventional foods, public skepticism persists.\r\n\r\nBut could understanding the science behind genetic modification change people's minds?\r\n\r\nA team of psychologists and biologists from the <a href=\"https:\/\/www.rochester.edu\">University of Rochester<\/a>, the University of Amsterdam, and Cardiff University set out to answer that question.\r\n\r\nTheir findings, <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0272494419301045?dgcid=author\">published in the <em>Journal of Environmental Psychology<\/em><\/a>, suggest that learning how genetic modification works can make people more receptive to GM foods\u2014and more willing to eat them.\r\n\r\n\u201cPolitical orientation and demographics inform attitudes and we can\u2019t change those,\u201d says John McPhetres, the study\u2019s lead author, who earned a PhD in psychology from the University of Rochester. \u201cBut we can teach people about the science behind GMOs, and that seems to be effective in allowing people to make more informed decisions about the products that they use or avoid.\u201d\r\n<blockquote>\u201cBut we can teach people about the science behind GMOs, and that seems to be effective in allowing people to make more informed decisions about the products that they use or avoid.\u201d<\/blockquote>\r\nPrevious research has shown that <a href=\"http:\/\/humeco.rutgers.edu\/documents_PDF\/news\/GMlabelingperceptions.pdf\">more than half of Americans know very little or nothing at all<\/a> about genetically modified food.\r\n\r\nIn a series of studies, the team discovered that people\u2019s existing knowledge about GM food is the greatest determining factor of their attitudes towards the food\u2014overriding all other tested factors. In fact, existing GM knowledge was more than 19 times higher as a determinant\u2014compared to the influence of demographic factors such as a person's education, socioeconomic status, race, age, and gender.\r\n\r\nThe team replicated the US findings in the United Kingdom and the Netherlands, where opposition to modified food has tended to be higher than in the United States, and where GM food is highly regulated in response to consumer concerns.\r\n\r\nIn one study, using a representative US sample, participants responded on a scale of 1 (don\u2019t care if foods have been genetically modified), 2 (willing to eat, but prefer unmodified foods), to 3 (will not eat genetically modified foods). Next, the team asked 11 general science knowledge questions\u2014such as whether the universe began with a huge explosion, antibiotics kill viruses as well as bacteria, electrons are smaller than atoms, and how long it takes for the earth to orbit the sun. In study 2, participants took an additional quiz about their knowledge about the science, methods, and benefits of GM foods and procedures.\r\n\r\nThe team found that <em>specific\u00a0<\/em>knowledge about GM foods and procedures is independent from a person\u2019s <em>general <\/em>science knowledge\u2014making the first (GM knowledge) a nearly twice as strong predictor of GM attitudes.\r\n\r\n<img class=\"aligncenter wp-image-383862 size-full\" src=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2019\/05\/attitudes-toward-genetically-modified-foods.jpg\" alt=\"ATTITUDES AFTER LEARNING FOR THREE WEEKS ABOUT GENETICALLY MODIFIED FOODS chart that compares a control group against a group that learned about GMOs. For the control group, 16% did not see GMOs as risky, 30% had a positive attitude toward GMOs, and 48% said they would definitely eat GMO foods. For the group that learned about GMO science, 22% did not see GMOs as risky, 40% had a positive attitude toward GMOs, and 68% said they would definitely eat GMO foods.\" width=\"1000\" height=\"529\" \/>\r\n<h3><strong>Can learning about GMOs change people\u2019s minds?<\/strong><\/h3>\r\nTo find out whether learning about genetically modified foods could actually change people's attitudes, the researchers conducted a five-week experiment involving 231 undergraduate students in the United States.\r\n\r\nParticipants received instruction about the basic science behind genetic modification. University of Rochester biologist <a href=\"https:\/\/www.sas.rochester.edu\/bio\/people\/faculty\/brisson_jennifer\/\">Jennifer Brisson<\/a> helped develop and vet the learning materials.\r\n\r\nThe results showed that participants who learned about GM technology developed more positive attitudes toward genetically modified foods, expressed greater willingness to eat them, and perceived them as less risky.\r\n\r\nThe experiment offered evidence that science education can help reduce skepticism toward GM foods\u2014not simply that people who already understand the technology tend to view it more favorably.\r\n\r\nTheir findings, argues the team, lend direct support for the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Information_deficit_model\">deficit model of science<\/a> attitudes, which\u2014in broad terms\u2014holds that the\u00a0public's skepticism towards science and technology is largely due to a lack of understanding, or absence of pertinent information.\r\n\r\nThe team\u2019s online modules avoid confrontational approaches \u201cwhich threaten preexisting beliefs and convictions,\u201d suggesting a relatively simple guide for how to overcome skepticism about GM foods: focus on the actual underlying science not the message.\r\n\r\nFor McPhetres, the studies tie neatly into his <a href=\"https:\/\/www.rochester.edu\/newscenter\/does-awe-lead-to-greater-interest-in-science-366192\/\">larger research focus on people\u2019s basic science knowledge and general interest in science<\/a>\u2014and how to improve both.\r\n\r\nKnowledge and appreciation of science\u2014\u201cthat\u2019s the kind of information that people need to make informed decisions about products they use, and the food they eat,\u201d say McPhetres who's now heading to Canada for a joint post-doctoral appointment between the University of Regina in Saskatchewan, and the Massachusetts Institute of Technology.","background_color":"#ffffff","width":"width-medium"}]},"yoast_head":"<!-- This site is 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reduce skepticism, change perceptions of risk, and increase willingness to eat GMOs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rochester.edu\/newscenter\/genetically-modified-food-consumer-attitudes-science-382922\/\" \/>\n<meta property=\"og:site_name\" content=\"News Center\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-24T13:25:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T21:01:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2019\/05\/fea-genetically-modified-foods.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandra Knispel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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