Emma Chang \u201920 is a YouTube star.<\/p>\n
The channel she created\u2014ReacttotheK<\/a>, named for the way classical musicians react to the music of K-pop\u2014has grown to more than half a million subscribers and more than 250 million views since she launched it in 2016.<\/p>\n A native of Southern California, Chang enrolled at the University of Rochester<\/a> to major in French horn performance at the Eastman School of Music<\/a>, but as her YouTube channel grew, she switched majors to digital media studies<\/a> at the School of Arts & Sciences.<\/a><\/p>\n She got the attention of viewers who were captivated by the reactions of classical music students as they listened to K-pop songs\u2014presumably for the first time. K-pop, a propulsive genre of music that\u2019s swirled with choreography, fashion, and multilingual lyrics, started in South Korea but draws on influences from music around the world.<\/p>\n Entertainment news giant MTV approached Emma to highlight ReacttotheK in a premiere episode of the Facebook live show \u201cStan Accounts,\u201d where the music channel documents the world of fandom. Chang\u2019s episode<\/a> was release on MTV\u2019s Facebook account in October 2020, but was produced early in the year, before the COVID-19 pandemic triggered safety and distance protocols across the country.<\/p>\n