{"id":68882,"date":"2014-09-15T13:15:58","date_gmt":"2014-09-15T13:15:58","guid":{"rendered":"http:\/\/www.rochester.edu\/newscenter\/?p=68882"},"modified":"2014-09-16T12:51:03","modified_gmt":"2014-09-16T12:51:03","slug":"futurity-celebrates-five-years-of-cool-science","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/newscenter\/futurity-celebrates-five-years-of-cool-science\/","title":{"rendered":"Futurity celebrates five years of &#8216;cool science&#8217;"},"content":{"rendered":"<p>Why do we eat more snacks when watching action movies? Can a plant on your desk boost productivity? Could computers be our best weapons to fight the flu?<\/p>\n<p>For the last five years, <a href=\"http:\/\/www.futurity.org\">Futurity<\/a> has shared answers to these and other questions scientists are investigating at research universities around the world.<\/p>\n<p>The non-profit website\u2014hosted and edited at the University of Rochester\u2014features the work of researchers from more than 60 universities and in a variety of topics, including science, technology, health, culture, education, and the environment.<\/p>\n<p>But what prompted this innovative collaboration, especially among institutions that often compete with each other for resources and attention? The main factor was the changing media landscape of the previous decade.<\/p>\n<div style=\"float: right; padding: 10px 20px; margin: 0px 0px 20px 20px; border: 1px solid #ccc; width: 33%;\">\n<h3>Futurity by the Numbers<\/h3>\n<ul>\n<li><strong>62<\/strong> participating universities from 6 countries<\/li>\n<li><strong>14<\/strong> new stories published per day on average<\/li>\n<li><strong>10K<\/strong> stories published in the past 5 years<\/li>\n<li><strong>8,200<\/strong> newsletter subscribers<\/li>\n<li><strong>14K<\/strong> Twitter followers<\/li>\n<li><strong>72K<\/strong> Facebook fans<\/li>\n<li><strong>50%<\/strong> of website traffic from mobile devices (phones and tablets)<\/li>\n<\/ul>\n<\/div>\n<h3>Bringing you the latest discoveries<\/h3>\n<p>\u201cIt became increasingly challenging for universities to share in-depth research with the public through traditional print and online news channels,\u201d explains <strong>Jenny Leonard<\/strong>, Futurity\u2019s editor.<\/p>\n<p>\u201cUniversities are incubators for research discoveries. And many of those discoveries have the potential to affect our everyday lives in meaningful ways,\u201d continues Leonard. \u201cWe wanted to create a website that would offer a big-picture view of what\u2019s happening today in research.&#8221;<\/p>\n<p>Thus was born Futurity, a direct, visual, and engaging means of connecting readers online with new research. The site\u2019s unofficial motto? Cool science, cool photos.<\/p>\n<p>\u201cThe team has found a distinctive style that marries compelling visuals with great storytelling,\u201d says <strong>Bill Murphy<\/strong>, vice president for communications at the University and a member of Futurity\u2019s governing board.<\/p>\n<p>And as the media landscape continues to change, Futurity is responding by embracing new media, social media, and mobile-friendly design. \u201cWherever people look for news, we plan to be there,\u201d explains Leonard.<\/p>\n<h3>Rochester origin, international reach<\/h3>\n<p>At its launch in 2009, Futurity comprised 40 institutions from the U.S. and Canada, and it remains headquartered here at Rochester.<\/p>\n<p>But over the years the site has selectively added more schools, including ones from Europe, Asia, and Australia. \u201cThe large number of universities interested in partnering with Futurity is a testament to the team\u2019s terrific work in presenting research news,\u201d says Murphy.<\/p>\n<p>The plan is to continue growing the site by adding institutions that conduct cutting-edge research. And as research continues to drive innovation and economic development, Futurity will continue to showcase the latest contributions from universities worldwide.<\/p>\n<p>Follow Futurity on <a href=\"https:\/\/twitter.com\/FuturityNews\">Twitter<\/a> and <a href=\"https:\/\/www.facebook.com\/futuritynews\">Facebook<\/a>, or <a href=\"http:\/\/www.futurity.org\/subscribe\/\">subscribe<\/a> to receive daily Futurity updates in your inbox.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do we eat more snacks when watching action movies? Can a plant on your desk boost productivity? Could computers be our best weapons to fight the flu? For the last five years, Futurity &#8212; hosted and edited at the University of Rocheste &#8212; has shared answers to these and other questions scientists are investigating at research universities around the world.<\/p>\n","protected":false},"author":372,"featured_media":68902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-68882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-university-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Futurity celebrates five years of &#039;cool science&#039;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/newscenter\/futurity-celebrates-five-years-of-cool-science\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Futurity celebrates five years of &#039;cool science&#039;\" \/>\n<meta property=\"og:description\" content=\"Why do we eat more snacks when watching action movies? 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