{"id":727292,"date":"2026-10-27T12:35:06","date_gmt":"2026-10-27T16:35:06","guid":{"rendered":"https:\/\/www.rochester.edu\/newscenter\/?p=727292"},"modified":"2026-10-27T12:35:06","modified_gmt":"2026-10-27T16:35:06","slug":"leadership-conversations-future-of-simon-business-school-727292","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/newscenter\/leadership-conversations-future-of-simon-business-school-727292\/","title":{"rendered":"What does the future of the Simon Business School look like?"},"content":{"rendered":"<h2>Interim Dean Mitch Lovett discusses how AI, shifting enrollment patterns, and evolving workforce needs are reshaping business education.<\/h2>\n<figure id=\"attachment_727372\" aria-describedby=\"caption-attachment-727372\" style=\"width: 461px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-727372\" src=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2026\/10\/inline-mitch-lovett-leadership-conversation-461x630.jpg\" alt=\"Mitch Lovett\" width=\"461\" height=\"630\" srcset=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2026\/10\/inline-mitch-lovett-leadership-conversation-461x630.jpg 461w, https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2026\/10\/inline-mitch-lovett-leadership-conversation-768x1049.jpg 768w, https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2026\/10\/inline-mitch-lovett-leadership-conversation.jpg 1000w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><figcaption id=\"caption-attachment-727372\" class=\"wp-caption-text\">Mitch Lovett (URochester photo \/ Matt Wittmeyer)<\/figcaption><\/figure>\n<p>Chris Marquis, a professor at the University of Cambridge Judge Business School, wants to dismantle the <a href=\"https:\/\/simon.rochester.edu\/\">Simon Business School<\/a> at the <a href=\"http:\/\/www.rochester.edu\">University of Rochester<\/a>. But not just Simon\u2014all business schools.<\/p>\n<p>In <a href=\"https:\/\/www.nytimes.com\/2026\/10\/18\/opinion\/business-school-mba-harvard-cornell-cambridge.html?unlocked_article_code=1\">his <em>New York Times<\/em> op-ed<\/a>, Marquis argues that business schools attract altruistically minded students who seek to change the world through noble pursuits, then turn them into profit-obsessed dealmakers through curricula that prioritize corporate values over society\u2019s. \u201cWe don\u2019t need to \u2018fix\u2019 business schools,\u201d he says. \u201cWe need to abolish them.\u201d (In a subsequent <a href=\"https:\/\/poetsandquants.com\/2026\/10\/19\/exclusive-the-professor-who-called-to-abolish-business-schools-tells-pq-what-hed-build-instead\/?pq-category=news\"><em>Poets&amp;Quants <\/em>interview<\/a>, Marquis clarified he seeks <em>reinvention, <\/em>not abolition.)<\/p>\n<p>Mitch Lovett, Simon\u2019s interim dean, posted <a href=\"https:\/\/www.linkedin.com\/posts\/mitchell-lovett-12301066_with-recent-criticism-in-the-nyt-op-ed-i-share-7518104773003300864-yzpF\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAEXUxoBvikUyIX9LGa9w9USMfe-dt0F4Uk\">an indirect response<\/a> on LinkedIn. His main point: not all business schools take the same approach to education. While Marquis is concerned that business schools are manufacturing agents who will perpetuate practices that contribute to inequality and other societal problems, Lovett argues that schools like Simon equip students to question those same practices. Lovett writes, \u201cThe frameworks and critical thinking skills learned in business school prepare students to challenge assumptions, identify what is missing, and develop the capacity for independent judgment rather than simply accept a company&#8217;s version of events.\u201d<\/p>\n<p>Lovett\u2019s commentary is built around the importance of intellectual rigor\u2014a foundational quality of a Simon education. It\u2019s a hallmark the school will lean into as it navigates a period of significant change driven by the rapid emergence of artificial intelligence, employers rethinking the skills they need, uncertainty around international student enrollment, and rising skepticism about the value of a graduate degree.<\/p>\n<p>In a recent <a href=\"https:\/\/www.rochester.edu\/newscenter\/leadership-conversations\/\">Leadership Conversation<\/a>, Lovett discussed these forces, Simon\u2019s response, and why critical thinking will be more valuable than ever to future business leaders.<\/p>\n<p>Here are five takeaways.<\/p>\n<h3>Enrollment challenges have created a branding opportunity.<\/h3>\n<p>For decades, students from around the world have chosen to pursue a graduate education in business schools across the US. However, the <a href=\"https:\/\/www.gmac.com\/market-intelligence-and-research\/research-library\/admissions-and-application-trends\/2025-application-trends-survey-report\">2025 Application Trends Survey<\/a> by the Graduate Management Admission Council (GMAC) found that international applications to programs in the US\u2014along with Canada and the United Kingdom\u2014declined, while other regions experienced increased interest.<\/p>\n<p>International enrollment has been particularly important to Simon, which has long drawn students from overseas. But changes in immigration policies, visa restrictions, and international relations are creating new obstacles, a trend backed by a <a href=\"https:\/\/www.aacsb.edu\/insights\/reports\/2025\/enrollment-trends-at-aacsb-business-schools-2025?utm_source=chatgpt.com\">report from the Association to Advance Collegiate Schools of Business<\/a>. It\u2019s Lovett\u2019s biggest concern.<\/p>\n<blockquote><p>\u201cThe biggest challenge we&#8217;re facing comes from the geopolitical environment. And it really manifests primarily as challenges with significant international enrollment impacts.\u201d<\/p><\/blockquote>\n<p>Lovett shared that Simon is taking a three-pronged approach to address this uncertainty. The first piece involves partnering with the <a href=\"https:\/\/www.rochester.edu\/office-global-engagement\/\">Office for Global Engagement<\/a> to expand the school\u2019s international recruitment beyond the regions where it has traditionally concentrated its efforts. The second is exploring ways to bring Simon programs to international students where they are; here, Lovett pointed to an <a href=\"https:\/\/simon.rochester.edu\/international-immersions-switzerland\">ongoing program in Bern, Switzerland<\/a>, as an example of how the school is thinking about this.<\/p>\n<p>Although Simon has long taken pride in being a global business school, Lovett sees the current climate as a transitional moment. So the third prong focuses on rethinking its strategy at home.<\/p>\n<p>Working with <a href=\"https:\/\/www.rochester.edu\/communications\/\">University Marketing and Communications<\/a>, the school is taking a more coordinated approach to recruiting students, building its reputation, and reaching new audiences. Efforts include building Simon\u2019s brand with a renewed value proposition through a national campaign (targeted launch: January 2027), enhancing the school\u2019s regional visibility by working with media outlets in Syracuse and Buffalo, and reimagining the website to better align with how students make decisions. Additionally, as part of the <a href=\"https:\/\/simon.rochester.edu\/programs\/full-time-ms\/business-masters-pathway\">Business Master\u2019s Pathway<\/a>, the school has developed a network of partnerships with regional and national colleges and universities to give undergraduates a streamlined route into Simon graduate programs.<\/p>\n<h3>AI can\u2019t be treated as an elective; it\u2019s foundational business knowledge.<\/h3>\n<p>Few developments are reshaping business education\u2014and really, any industry\u2014as rapidly as artificial intelligence. The 2025 GMAC Application Trends Survey found that more than 50 percent of graduate management education programs are teaching AI as a tool for decision-making and strategy development.<\/p>\n<p>But AI is no stranger to Simon.<\/p>\n<p>Simon used machine learning and advanced analytics to tackle business challenges long before generative AI became mainstream. So, when OpenAI launched ChatGPT in 2022, Simon was ready to adapt and launched the <a href=\"https:\/\/simon.rochester.edu\/faculty-research\/centers-and-initiatives\/the-simon-ai-initiative\">Simon AI Initiative<\/a> a year later.<\/p>\n<p>Lovett explained that Simon has been focused on integrating AI into the curriculum in various ways. Students participate in workshops, take core modules in every program, and enroll in many AI-oriented courses where they can do a deep dive into specific AI components. Adding to two master\u2019s programs in AI, Simon recently bolstered its AI offerings with a new <a href=\"https:\/\/simon.rochester.edu\/programs\/non-degree-programs\/online-graduate-certificate-in-ai-in-business\">online graduate certificate in AI in business<\/a>, which gives participants the skills and strategic fluency to apply generative AI to their workflows immediately.<\/p>\n<blockquote><p>\u201cIt\u2019s not about the tools. It\u2019s about the approach and implementation and how they enhance productivity and create value in an organization.\u201d<\/p><\/blockquote>\n<p>Lovett also touched on how AI is changing how faculty assess learning. There\u2019s concern that traditional homework assignments may no longer demonstrate whether students understand course material because it may end up being a lot of AI-generated answers. He noted that a lot of thought has gone into this issue and that he\u2019s been working to give faculty guidance and tools to adjust their teaching and assessment methods\u2014particularly for exams that require students to use digital platforms, such as Excel, to solve real-world business problems.<\/p>\n<h3>Critical thinking reigns supreme.<\/h3>\n<p>Here\u2019s the thing about AI, and it\u2019s been said many times: It is currently as dumb as it will ever be; it\u2019s going to get better and better at complex analytical tasks. But it remains a tool, which is why Lovett sees convincing students that critical thinking skills are essential as one of the biggest challenges he and faculty have. Students need to know how to evaluate AI outputs, identify and challenge assumptions, and use their judgment to determine if proposed solutions are the best solutions, let alone make sense.<\/p>\n<blockquote><p>\u201cAI is just a technological competence. What really drives success in the long run is critical thinking.\u201d<\/p><\/blockquote>\n<p>Simon is building on that foundation by expanding its leadership development efforts. Lovett highlighted the Integrated Leadership Initiative, led by <a href=\"https:\/\/simon.rochester.edu\/faculty\/carol-shuherk\">Carol Shuherk<\/a>, a clinical professor and faculty director of the integrated leadership initiative. This effort expands the school\u2019s communication curriculum by emphasizing rigorous thinking, collaborative skills, and practical experience, which alumni mentors also help to cultivate.<\/p>\n<p>Lovett sees the development of these capabilities as crucial complements to technical expertise. Simon students must not only know how to analyze a business problem but also how to communicate their ideas, influence decisions, and lead people through change.<\/p>\n<p>That philosophy reflects Simon&#8217;s broader educational mission: developing analytical thinkers who can adapt their knowledge to unfamiliar challenges and translate insight into meaningful results.<\/p>\n<h3>Rigorous education needs real-world experience.<\/h3>\n<p>In its <a href=\"https:\/\/www.aacsb.edu\/-\/media\/publications\/research-reports\/aacsb-2025-state-of-business-education.pdf\">2025 State of Business Education Report<\/a>, the Association to Advance Collegiate Schools of Business identified experiential learning as a defining feature of future business schools, highlighting it as a bridge between knowing and doing. Lovett answered how Simon connects rigorous classroom instruction and practical application by pointing to the <a href=\"https:\/\/www.rochester.edu\/aincenter\/\">Ain Center for Entrepreneurship and Innovation<\/a>.<\/p>\n<p>A resource for all of URochester, the Ain Center gives students across disciplines opportunities to gain valuable hands-on experience developing businesses and navigating the challenges that come with them as well as mentorship and resources. The center empowers students through initiatives such as the <a href=\"https:\/\/www.rochester.edu\/aincenter\/ain-foundry-program\/\">Ain Foundry Program<\/a> and <a href=\"https:\/\/www.rochester.edu\/aincenter\/competitions\/\">entrepreneurial competitions<\/a>.<\/p>\n<blockquote><p>\u201cStudents need the frameworks and approach and experiences that allow them to adapt to whatever the world throws at them.\u201d<\/p><\/blockquote>\n<p>Lovett also called attention to Simon Vision Consulting, which connects graduate students with Rochester-area professionals through short-term, high-impact consulting projects. This lets students work with clients on real business problems, applying classroom knowledge while building the communication and collaboration skills needed to influence decisions.<\/p>\n<h3>Business research is about more than business.<\/h3>\n<p>Not long ago someone asked Lovett, \u201cWhat is business research?\u201d He immediately understood the question stemmed from the fact that people generally associate research with scientists and labs. Business research is harder to visualize.<\/p>\n<p>Lovett offered a straightforward explanation: Business researchers study how companies and markets function, why people and organizations make particular decisions, and how those decisions influence the economy.<\/p>\n<blockquote><p>\u201cUltimately, we look for ways that businesses can make better decisions or create the public policy for business to be better.\u201d<\/p><\/blockquote>\n<p>To clarify business research, Lovett provided a few faculty examples.<\/p>\n<p>Federal administrations use regulation and deregulation to shape the US economy, but historically, there haven&#8217;t been good ways to measure the regulations. <a href=\"https:\/\/simon.rochester.edu\/faculty\/joseph-kalmenovitz\">Joseph Kalmenovitz<\/a>, an assistant professor of finance, is developing new approaches to measuring government regulation, creating tools that could help researchers better understand how changes in public policy affect businesses and markets. Kalmenovitz\u2019s paper <a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=3802888\">\u201cRegulatory Fragmentation\u201d<\/a> received a <a href=\"https:\/\/www.brattle.com\/prize\/\">2025 Brattle Group Prize in Corporate Finance<\/a>.<\/p>\n<p>One aspect of AI that has drawn much discussion is \u201cAI tokens,\u201d units of text and other information that AI models process. Finance professor <a href=\"https:\/\/simon.rochester.edu\/faculty\/yukun-liu\">Yukun Liu<\/a>, the William H. Meckling Associate Professor of Business Administration, is examining the relationship between AI usage and stock market performance. Using a dataset that tracks consumption, Liu is investigating how AI adoption relates to stock price movements across industries, with early findings suggesting retail and wholesale businesses may benefit more than healthcare and pharmaceutical companies.<\/p>\n<p>Marketing professor <a href=\"https:\/\/simon.rochester.edu\/programs\/phd\/marketing\/faculty\/jeanine-miklos-thal\">Janine Mikl\u00f3s-Thal<\/a>, the Fred H. Gowen Professor of Economics &amp; Management, studies algorithmic pricing, in which companies, such as Amazon, use computer algorithms to automatically adjust prices based on factors such as demand and competitors\u2019 prices. Some outcomes resemble coordinated pricing\u2014even when companies aren\u2019t in direct communication\u2014raising important questions about potential collusion. Mikl\u00f3s-Thal\u2019s research examines how these technologies should be regulated and how they might be weakening competition.<\/p>\n<p>Lovett also expressed a desire for more collaboration between Simon faculty and researchers in other parts of URochester.<\/p>\n<p>\u201cI would say we haven\u2019t leveraged the opportunities as much as we could,\u201d Lovett said. But he noted that a lot of that collaboration is born out of putting together grants. \u201cPart of the challenge is business schools generally don\u2019t get the same level of grant support other areas have historically gotten. So, there just hasn\u2019t been that same culture, and I\u2019m thinking about how we start to engage in this way. I\u2019m very excited about that possibility and where it can take us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simon Business School Interim Dean Mitch Lovett discusses how AI, shifting enrollment patterns, and evolving workforce needs are reshaping business education.<\/p>\n","protected":false},"author":1152,"featured_media":727502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[42132,41722,10406],"class_list":["post-727292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-university-news","tag-leadership-conversations","tag-mitchell-lovett","tag-simon-business-school"],"acf":{"external":"","hide_featured_image":true,"related":"show_related","style":"","content_modules":[{"acf_fc_layout":"card_grid","anchor":"","css_class":"","title":"","description":"","background_color":"#FFFFFF","width":"width-medium","columns":"1","cards":[{"card_title":"<h5><strong>Leadership conversations<\/strong><\/h5>","card_text":"The University of Rochester is committed to transparency and consistent communication on matters that affect our mission, vision, or values\u2014and how we are responding to them. This recap is part of a series where University leaders share their perspectives and insights on institutional priorities and challenges, the state of higher education and healthcare, and other broad-scale topics.\r\n<p class=\"card_cta\">What they\u2019re saying<\/p>","card_background_color":"#00205b","card_hover_color":"#283faf","card_link":{"title":"","url":"https:\/\/www.rochester.edu\/newscenter\/leadership-conversations\/","target":""},"card_hover_arrow":"","card_image":664392,"card_image_size":"image_thumbnail","card_image_placement":"image_left","card_image_hover_state":"hover_fade","card_image_link":""}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What does the future of the Simon Business School look like?<\/title>\n<meta name=\"description\" content=\"Interim Dean Mitch Lovett discusses how AI, shifting enrollment patterns, and evolving workforce needs are reshaping business 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