{"id":16462,"date":"2025-09-15T12:11:55","date_gmt":"2025-09-15T16:11:55","guid":{"rendered":"https:\/\/www.rochester.edu\/university-research\/?page_id=16462"},"modified":"2026-06-08T08:30:42","modified_gmt":"2026-06-08T12:30:42","slug":"extended-reality-research-and-application-extrra","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/university-research\/initiatives\/extended-reality-research-and-application-extrra\/","title":{"rendered":"Center for Extended Reality (CXR)"},"content":{"rendered":"<h2>Driving the Future of Human-Computer Connection<\/h2>\n<p>The Center for Extended Reality (CXR) aims to help shepherd human-computer interaction\u2019s future by combining augmented reality with contextually aware AI to positively assist human-driven endeavors. CXR will bring together academic, industrial, and government institutions to conduct foundational research, engineer technology, educate the future workforce, and develop economic opportunities.<\/p>\n<p>CXR is an interdisciplinary catalyst that will leverage URochester\u2019s deep expertise in optics, neuroscience, medicine, vision, and the humanities, as well as foster new partnerships to push the frontiers of augmented reality.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Driving the Future of Human-Computer Connection The Center for Extended Reality (CXR) aims to help shepherd human-computer interaction\u2019s future by combining augmented reality with contextually aware AI to positively assist&hellip;<\/p>\n","protected":false},"author":182,"featured_media":0,"parent":15882,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-16462","page","type-page","status-publish","hentry"],"acf":{"lead_in":"","display_title":"Center for Extended Reality (CXR)","subtitle":"Awakening the potential of AR\/VR technology.","call_to_action":"","hero_image_placement":"no_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_image_landing":"","hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"text","anchor":"","css_class":"","title":"<h2>New initiative: Open Metaverse Academic Alliance (OMAA)<\/h2>","content":"The Center for Extended Reality is proud to lead the Open Metaverse Academic Alliance (OMAA), a university-driven initiative dedicated to shaping open standards for spatial computing and the emerging spatial internet.\r\n\r\nAs spatial computing moves from research labs into everyday life, the standards established today will determine whether the next era of computing is open and accessible to all, or fragmented into proprietary ecosystems. OMAA brings together universities, researchers, educators, and professionals to work toward an open future for XR.\r\n\r\n<a href=\"https:\/\/www.rochester.edu\/university-research\/initiatives\/extended-reality-research-and-application-extrra\/open-metaverse-academic-alliance-omaa\/\">Learn more and get involved at OMAA<\/a>","background_color":"#ffc70a","width":"width-medium"},{"acf_fc_layout":"text","anchor":"","css_class":"","title":"<h2>Pillars<\/h2>","content":"Research and initiatives at CXR focus on:\r\n<ul>\r\n \t<li>Hardware\u2014scientists and engineers will advance the physical components that enable immersive experiences, including augmented reality displays, immersive audio, world sensing, biosensing, haptics, computing, communications, batteries, and packaging.<\/li>\r\n \t<li>Human interface\u2014experts in engineering, computer science, and biology will work collaboratively to address human factors, perception matching, and develop contextually aware, AI-driven interfaces.<\/li>\r\n \t<li>Applications\u2014authorities in education and health and medicine will address the some of the most technically and socially demanding aspects of extended reality.<\/li>\r\n \t<li>Social impact\u2014thought leaders in philosophy, psychology, social sciences, public policy, privacy, security, and political science will address extended reality\u2019s complex ethical and societal implications.<\/li>\r\n<\/ul>","background_color":"#ffffff","width":"width-medium"},{"acf_fc_layout":"interstitial","anchor_id":"","classes":"","layout":"layout_stacked","lead-in":"","title":"<h2>Why It Matters<\/h2>","content":"Extended reality technologies are rapidly transforming\u00a0how people learn, work, and connect, and have the potential to reshape society. Extended reality\u2019s potential can be realized when humans partner with contextually aware AI to reach new heights in classrooms, clinics, and industries, making complex information easier to see, understand, and experience.","call_to_action":"","bg_color":"#00205b"},{"acf_fc_layout":"media_text_new","anchor":"","class":"","overline":"Fostering AR\/VR Innovation","title":"<h2>A transdisciplinary hub<\/h2>","content":"The University of Rochester\u2019s\u00a0<strong>\u201c<a href=\"https:\/\/boundless.rochester.edu\/\">Boundless Possibility: 2030 Strategic Plan<\/a>\u201d<\/strong>\u00a0champions a bold new model of scholarship\u2014<strong>transdisciplinary research<\/strong>, where teams don\u2019t just collaborate\u2014they combine methodologies, perspectives, and fields to reshape what\u2019s possible. CXR emerged after a competitive, two-phase request for proposal (RFP) process beginning with 42 proposals in April 2024 and culminating in June 2025, when four transdisciplinary teams were selected for multi-year support. CXR embodies URochester\u2019s commitment to addressing society\u2019s most complex challenges through ingenuity and connection.","cta":{"title":"More about CXR","url":"https:\/\/boundless.rochester.edu\/transdisciplinary-rfp-center-for-human-centric-augmented-and-virtual-reality\/","target":""},"bg":"#ffc70a","type":"image","image":16472,"embed":"","video":"","layout":"left","animation":"animation-false"},{"acf_fc_layout":"card_grid_new","anchor":"","css_class":"","title":"<h2>Leads and team<\/h2>","description":"CXR has team members from brain and cognitive science, optics, electrical and computer engineering, neuroscience, and history, and regularly adding more team members from across the University.","card_grid_cta":"","background_color":"#ffffff","width":"content-width","cards":[{"acf_fc_layout":"card","card_width":"full","card_overline":"Leadership","card_title":"<strong>Barry Silverstein, CXR director<\/strong>","card_text":"Previously serving as the senior director and chief technology officer of optics and display in Meta\u2019s Reality Labs, Silverstein brings a wealth of experience\u2014including as a URochester optics alum.","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#283faf","card_link":{"title":"Meet Barry Silverstein","url":"https:\/\/www.rochester.edu\/newscenter\/barry-silverstein-leads-center-for-extended-reality-682222\/","target":""},"card_hover_arrow":"button"},{"acf_fc_layout":"card","card_width":"third","card_overline":"","card_title":"<strong>Nick Vamivakas<\/strong>","card_text":"Marie C. Wilson and Joseph C. Wilson Professor of Optical Physics, Hajim School of Engineering &amp; Applied Sciences; Professor of Physics, School of Arts &amp; Sciences","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#00205b","card_link":{"title":"","url":"https:\/\/www.hajim.rochester.edu\/optics\/people\/faculty\/vamivakas_nick\/index.html","target":""},"card_hover_arrow":"none"},{"acf_fc_layout":"card","card_width":"third","card_overline":"","card_title":"<strong>Duje Tadin<\/strong>","card_text":"Professor, Brain &amp; Cognitive Sciences, School of Arts &amp; Sciences; Professor, Neuroscience, Ophthalmology, School of Medicine and Dentistry; Co-Director of Training, Center for Visual Science","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#00205b","card_link":{"title":"","url":"https:\/\/www.sas.rochester.edu\/bcs\/people\/faculty\/tadin_duje\/index.html","target":""},"card_hover_arrow":"none"},{"acf_fc_layout":"card","card_width":"third","card_overline":"","card_title":"<strong>Meg Moody<\/strong>","card_text":"Director, Mary Ann Mavrinac Studio X, River Campus Libraries","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#00205b","card_link":{"title":"","url":"https:\/\/www.library.rochester.edu\/profile\/meg_moody","target":""},"card_hover_arrow":"none"},{"acf_fc_layout":"card","card_width":"third","card_overline":"","card_title":"<strong>Jannick Rolland<\/strong>","card_text":"Brian J. Thompson Professor of Optical Engineering; Professor, Biomedical Engineering, Center for Visual Science, Hajim School of Engineering &amp; Applied Sciences; Director, NSF\/IUCRC: Center for Freeform Optics; Director, R.E. Hopkins Center for Optical Design and Engineering","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#00205b","card_link":{"title":"","url":"https:\/\/www.hajim.rochester.edu\/optics\/people\/faculty\/rolland_jannick\/index.html","target":""},"card_hover_arrow":"none"},{"acf_fc_layout":"card","card_width":"third","card_overline":"","card_title":"<strong>Susana Marcos<\/strong>","card_text":"Nicholas George Endowed Professor in Optics, Hajim School of Engineering &amp; Applied Sciences; Professor, Ophthalmology, School of Medicine and Dentistry; David R. Williams Director, Center for Visual Science","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#00205b","card_link":{"title":"","url":"https:\/\/www.hajim.rochester.edu\/optics\/people\/faculty\/marcos-susana\/index.html","target":""},"card_hover_arrow":"none"},{"acf_fc_layout":"card","card_width":"third","card_overline":"","card_title":"<strong>Mujdat Cetin<\/strong>","card_text":"Robin and Tim Wentworth Director, Goergen Institute for Data Science and Artificial Intelligence; Professor, Electrical and Computer Engineering, Computer Science, Hajim School of Engineering &amp; Applied Sciences","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#00205b","card_link":{"title":"","url":"https:\/\/www.hajim.rochester.edu\/ece\/people\/faculty\/cetin_mujdat\/index.html","target":""},"card_hover_arrow":"none"},{"acf_fc_layout":"card","card_width":"third","card_overline":"","card_title":"<strong>Darren Lipomi<\/strong>","card_text":"Professor and Chair, Department of Chemical and Sustainability Engineering, Hajim School of Engineering &amp; Applied Sciences","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#00205b","card_link":{"title":"","url":"https:\/\/www.hajim.rochester.edu\/che\/people\/faculty\/lipomi-darren\/","target":""},"card_hover_arrow":"none"},{"acf_fc_layout":"card","card_width":"third","card_overline":"","card_title":"<strong>Benjamin Suarez-Jimenez<\/strong>","card_text":"Associate Professor, Neuroscience, School of Medicine and Dentistry; Associate Professor, Psychology, School of Arts &amp; Sciences; Associate Professor, Center for Visual Science","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#00205b","card_link":{"title":"","url":"https:\/\/www.urmc.rochester.edu\/people\/112362609-benjamin-suarez-jimenez","target":""},"card_hover_arrow":"none"},{"acf_fc_layout":"card","card_width":"third","card_overline":"","card_title":"<strong>Michael Jarvis<\/strong>","card_text":"Professor, History, School of Arts &amp; Sciences; Director of the Digital Elmina Project; Director of Smiths Island Archaeology Project","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#00205b","card_link":{"title":"","url":"https:\/\/www.sas.rochester.edu\/his\/people\/faculty\/jarvis_michael\/index.html","target":""},"card_hover_arrow":"none"},{"acf_fc_layout":"card","card_width":"third","card_overline":"","card_title":"<strong>Michele Rucci<\/strong>","card_text":"Professor, Brain &amp; Cognitive Sciences, School of Arts &amp; Sciences; Professor, Center for Visual Science","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#f4f4f4","card_hover_color":"#00205b","card_link":{"title":"","url":"https:\/\/www.sas.rochester.edu\/bcs\/people\/faculty\/rucci_michele\/index.html","target":""},"card_hover_arrow":"none"},{"acf_fc_layout":"card","card_width":"full","card_overline":"","card_title":"<strong>Partner centers, institutes, and departments<\/strong>","card_text":"CXR connects an interdisciplinary array of experts across science and engineering, the humanities, medicine, and education. Our members bring expertise from:\r\n\r\n<a href=\"https:\/\/www.hajim.rochester.edu\/optics\/index.html\">The Institute of Optics<\/a>\r\n\r\n<a href=\"https:\/\/www.hajim.rochester.edu\/dsc\/\">Goergen Institute for Data Science and Artificial Intelligence<\/a>\r\n\r\n<a href=\"https:\/\/www.urmc.rochester.edu\/del-monte-neuroscience\">Del Monte Institute for Neuroscience<\/a>\r\n\r\n<a href=\"https:\/\/www.urmc.rochester.edu\/eye-institute\">Flaum Eye Institute<\/a>\r\n\r\n<a href=\"https:\/\/centerfreeformoptics.org\/\">Center for Freeform Optics<\/a>\r\n\r\n<a href=\"http:\/\/cvs.rochester.edu\/\">The Center for Visual Science<\/a>\r\n\r\n<a href=\"https:\/\/www.sas.rochester.edu\/bcs\/\">Department of Brain and Cognitive Sciences<\/a>\r\n\r\n<a href=\"https:\/\/www.hajim.rochester.edu\/che\/index.html\">Department of Chemical and Sustainability Engineering<\/a>\r\n\r\n<a href=\"https:\/\/www.sas.rochester.edu\/his\/people\/faculty\/jarvis_michael\/index.html\">Department of History<\/a>\r\n\r\n<a href=\"https:\/\/www.library.rochester.edu\/spaces\/studio-x\">Studio X<\/a>","card_image_icon":"none","card_image":"","card_icon":"","card_icon_color":"#252525","card_image_size":"","card_image_placement_full":"","card_image_placement":"","card_background_color":"#ffffff","card_hover_color":"#283faf","card_link":"","card_hover_arrow":""}]},{"acf_fc_layout":"interstitial","anchor_id":"","classes":"","layout":"layout_inline","lead-in":"Leadership","title":"<h2>Meet Barry Silverstein, CXR director<\/h2>","content":"Barry Silverstein \u201984 is helping lead the future of AR\/VR at URochester. Previously serving as the senior director and chief technology officer of optics and display in Meta\u2019s Reality Labs, Silverstein brings a wealth of experience\u2014including as a URochester optics alum.","call_to_action":{"title":"Meet Barry Silverstein","url":"https:\/\/www.rochester.edu\/newscenter\/barry-silverstein-leads-center-for-extended-reality-682222\/","target":""},"bg_color":"#f4f4f4"},{"acf_fc_layout":"media_text_new","anchor":"","class":"","overline":"In the news","title":"<h2>Center for Extended Reality Featured on WXXI\u2019s \u2018Connections'<\/h2>","content":"From smart glasses to immersive experiences, Barry Silverstein discusses what the future of augmented reality could look like with WXXI's <em>Connections<\/em> host Evan Dawson.","cta":{"title":"Read more","url":"https:\/\/www.wxxinews.org\/show\/connections\/2026-03-19\/are-you-ready-for-augmented-reality","target":""},"bg":"#ffc70a","type":"image","image":19402,"embed":"","video":"","layout":"right","animation":"animation-false"},{"acf_fc_layout":"interstitial","anchor_id":"","classes":"","layout":"layout_stacked","lead-in":"","title":"<h2>Connect with Us<\/h2>","content":"Want to learn more about the work being done at CXR? Interested in getting involved? Send us an email to get started.","call_to_action":{"title":"Contact CXR","url":"mailto:bsilvers@ur.rochester.edu","target":""},"bg_color":"#00205b"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Center for Extended Reality (CXR) - Office of the Vice President for Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/university-research\/initiatives\/extended-reality-research-and-application-extrra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Center for Extended Reality (CXR) - Office of the Vice President for Research\" \/>\n<meta property=\"og:description\" content=\"Driving the Future of Human-Computer Connection The Center for Extended Reality (CXR) aims to help shepherd human-computer interaction\u2019s future by combining augmented reality with contextually aware AI to positively assist&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rochester.edu\/university-research\/initiatives\/extended-reality-research-and-application-extrra\/\" \/>\n<meta property=\"og:site_name\" content=\"Office of the Vice President for Research\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T12:30:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rochester.edu\/university-research\/wp-content\/uploads\/2022\/10\/Link-Preview-Office-of-the-VP-for-Research-1200x630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/university-research\\\/initiatives\\\/extended-reality-research-and-application-extrra\\\/\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/university-research\\\/initiatives\\\/extended-reality-research-and-application-extrra\\\/\",\"name\":\"Center for Extended Reality (CXR) - 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