{"id":3452,"date":"2022-12-28T12:47:27","date_gmt":"2022-12-28T17:47:27","guid":{"rendered":"https:\/\/www.rochester.edu\/web-governance-council\/?page_id=3452"},"modified":"2024-03-15T08:59:36","modified_gmt":"2024-03-15T12:59:36","slug":"web-visual-identity","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/web-governance-council\/our-work\/web-visual-identity\/","title":{"rendered":"Web Visual Identity"},"content":{"rendered":"

The Web Governance Council has tasked an Web Visual Identity Working Group with evaluating the current state of the University’s many web brand identity systems, and outlining opportunities to develop consistent standards, guidelines, and resources for a core visual identity system.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Web Governance Council has tasked an Web Visual Identity Working Group with evaluating the current state of the University’s many web brand identity systems, and outlining opportunities to develop…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":556,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-3452","page","type-page","status-publish","hentry"],"acf":{"lead_in":"","display_title":"","subtitle":"","call_to_action":"","hero_image_placement":"no_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_image_landing":"","hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"media_text","anchor":"","css_class":"","leadin":"","title":"

What is visual identity?<\/h2>","subtitle":"","description":"An organization\u2019s web presence is often the most visible expression of its core brand. For websites, visual identity refers to a collection of elements\u2014such as logos, colors, typography, patterns, and interactions\u2014that work together to create a cohesive and consistent experience for people who visit an organization\u2019s website.","call_to_action":"","image":3462,"video":"","layout":"layout_right","background_color":"#f4f4f4"},{"acf_fc_layout":"text","anchor":"","css_class":"","title":"

Why does visual identity matter?<\/h2>","content":"The University of Rochester is a complex organization with many schools, units, divisions, and offices. <\/span>That complexity is reflected in the University\u2019s web presence, which is a vast network of web<\/span>sites and <\/span>online applications with varying visual identities managed by more than a dozen teams.<\/span><\/span><\/span><\/span>\r\n\r\nFor the people who visit the University\u2019s online presence, that complexity has the potential to create <\/span>barriers to searching, navigating, or completing a task<\/span>. Establishing shared standards and guidelines for <\/span>how to apply the University\u2019s online visual identity systems can help digital teams eliminate those <\/span>barriers, creating a better experience for website users.<\/span><\/span><\/span><\/span>","background_color":"#ffffff","width":"width-medium"},{"acf_fc_layout":"accordion","anchor_id":"","classes":"","title":"

Web Visual Identity Working Group<\/h2>","description":"The Web Governance<\/span> Council established the Visual Identity Working Group in December 2022 to <\/span>analyze the current state of web visual identities across the University of Rochester web presence and <\/span>make recommendations for how to improve the user experience by establishing sta<\/span>ndards, guidelines, <\/span>and resources for a core visual identity system. The group plans to deliver findings and recommendations to the Web Governance Council by June 2023.<\/span>\r\n<\/span><\/span><\/span><\/span>\r\n

goals of the working group<\/h4>","layout":"center","width":"width-medium","background_color":"#f4f4f4","style":"row_simple","row_bg_color":"","row_text_color":"#252525","row_bg_color_hover":"#252525","row_text_color_hover":"","row_border_color":"#252525","row_border_weight":"normal-border","animation":"slide","icon":"chevron-icon","icon_location":"right-icon","accordions":[{"title":"Analyzing the University's current state","row_content":"
    \r\n \t
  • Document and analyze current state by developing an inventory of websites to review and a <\/span>rubric for conducting a heuristic evaluation of visual identity systems. <\/span><\/span><\/span><\/span><\/li>\r\n \t
  • Develop and conduct a <\/span>survey of digital teams to identify concerns, pain points, barriers to<\/span> adopting and implementing <\/span>core standards, and to identify areas of agreement and alignment. <\/span><\/span><\/span><\/span><\/li>\r\n<\/ul>","accordion_anchor":""},{"title":"Developing a report","row_content":"
      \r\n \t
    • Summarizing recommendations and findings from a research review<\/span> and <\/span>benchmarking (as needed) effort. <\/span><\/span><\/span><\/span><\/li>\r\n \t
    • Describing the risks and rewards of establishing <\/span>and implementing institutional web visual identity in terms of benefits to the institution, digital t<\/span>eams, and users. <\/span><\/span><\/span><\/span><\/li>\r\n \t
    • Delivery of a report to the We<\/span>b Governance Council.<\/span><\/span><\/span><\/span><\/li>\r\n<\/ul>","accordion_anchor":""},{"title":"Creating guidelines and implementation plans","row_content":"
        \r\n \t
      • Draft guidelines for University Web Visual Identity based on research and input. <\/span><\/span><\/span><\/span><\/li>\r\n \t
      • Develop an <\/span>implementation guide and identify tool kits and resources needed to adopt the new standards <\/span>for public<\/span>-<\/span>facing websites.<\/span><\/span><\/span><\/span><\/li>\r\n \t
      • All deliverables<\/span> will be reviewed and <\/span>voted on by the Web Governance Council.<\/span><\/span><\/span><\/span><\/li>\r\n<\/ul>","accordion_anchor":""}]},{"acf_fc_layout":"text","anchor":"","css_class":"pt-35","title":"

        roles and responsibilities<\/h4>","content":"
          \r\n \t
        • Co<\/span>-<\/span><\/strong>chairs:<\/strong> Stephanie Minns, project director and designer, University of Rochester Medical Center; Phil <\/span>Sennett, director of digital services, Un<\/span>iversity Marketing and Communications<\/span><\/span><\/span><\/span><\/li>\r\n \t
        • Advisors:<\/strong> Jenny Leonard, AVP for digital strategy, University Marketing and Communications; Wade Holdraker, AVP for <\/span>web services, Medical Center<\/span><\/span><\/span><\/span><\/li>\r\n \t
        • Secretary:<\/strong> To be recruited<\/span><\/span><\/span><\/span><\/li>\r\n \t
        • Project manager:<\/strong> To be recruited<\/span><\/span><\/span><\/span><\/li>\r\n \t
        • Working group members:<\/strong> Selected fr<\/span>om areas of the University, working group members are <\/span>responsible for assisting in the execution of the deliverables. In addition, each working group member <\/span>will act as liaison between the working group and stakeholders within their organization.<\/span><\/span><\/span><\/span><\/li>\r\n<\/ul>","background_color":"#f4f4f4","width":"width-medium"},{"acf_fc_layout":"interstitial","anchor_id":"","classes":"","layout":"layout_stacked","lead-in":"Connect with us","title":"Have questions or feedback?","content":"If you have ideas, questions, or feedback as it relates to web visual identity, contact us using our submission form. We're grateful for the opportunity to collaborate with the University community.","call_to_action":{"title":"Reach out to us","url":"https:\/\/www.rochester.edu\/web-governance-council\/contact\/","target":""},"bg_color":"#00205b"}]},"yoast_head":"\nWeb Visual Identity Working Group - University of Rochester<\/title>\n<meta name=\"description\" content=\"The Web Governance Council has tasked a working group to audit the University's web visual design systems and propose standards across units.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/web-governance-council\/our-work\/web-visual-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Visual Identity Working Group - University of Rochester\" \/>\n<meta property=\"og:description\" content=\"The Web Governance Council has tasked a working group to audit the University's web visual design systems and propose standards across units.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rochester.edu\/web-governance-council\/our-work\/web-visual-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Governance Council\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T12:59:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rochester.edu\/web-governance-council\/wp-content\/uploads\/2021\/06\/wgc-social-1200x630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/web-governance-council\\\/our-work\\\/web-visual-identity\\\/\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/web-governance-council\\\/our-work\\\/web-visual-identity\\\/\",\"name\":\"Web Visual Identity Working Group - 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