Page 7 - Buzz Magazine - Issue 4 Fall 2022 | University of Rochester

Overstreet is also intimately involved in all
aspects of the business—from farmer to What’s in a name?
winemaker to marketer to everything in between. Overstreet and her husband of 24 years, Brian, have
“On any given day, I could be sampling grapes, three children: Bruno, a first-year college student,
writing tech sheets, jotting down tasting notes, and 16-year-old twins, Lily and Amelia. The name
packing boxes, or testing the sugar content in the “Bruliam” combines the first two letters of their
grapes,” she adds. “I love the variety and wouldn’t kids’ names. The Bruliam logo also features three
have it any other way.”
meaningful dots: two close together to represent the
BRINGING PEOPLE TOGETHER twins and a third for Bruno. The name also plays on
Overstreet especially enjoys the people part of Overstreet’s passion for science. “The word ‘Bruliam’
the business. “Customers always remind me that just sounds like it could be found in the periodic
I’m right where I need to be,” she says. “I love table of elements,” says Overstreet. “It’s even part of
getting photos from them that showcase a bottle our tagline, that here at Bruliam, wine is ‘elemental.’”
of Bruliam alongside a hike to a waterfall, at a
grandchild’s wedding, or as a way to celebrate
a new job, retirement, or neighborhood get-
together.” She adds that now, during this nearly
post-pandemic reality, people are excited about
gathering in groups again, to share food and wine,
and to lubricate their social machinery.

“Share a bottle of wine from California or New
York or Italy or wherever and people inevitably
talk about how that particular wine reminds them
of a past vacation, a great meal, or some special
moment in their lives,” she says. “Wine brings
people together—it’s such a privilege to
be a part of that.”

LEARN MORE
bruliamwines.com

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MORE ON PAGE 26
Discover fall recipes to pair with Bruliam wines

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