Day of Giving
Day of Giving is a powerful, 24-hour campaign that brings together the entire University of Rochester and Medical Center community to celebrate generosity and drive meaningful impact. Advocates are key to amplifying this effort by raising awareness, encouraging donations, and showcasing the transformative power of philanthropy.
By becoming an Advocate and mobilizing your network, you help create meaningful opportunities for researchers, students, healers, and artists—not just today, but for years to come.
Thank you for advocating!
What does a Day of Giving Advocate do?
As an Advocate, your role is to:
Raise awareness on social media – Post and share content to increase visibility and engagement. While logged in as an advocate, you should use the share buttons to generate your unique fundraising link and post on social media.
Connect with your network – Reach out to fellow alumni, volunteers, colleagues, family, and friends via email, text, and social media.
Lead by example – Make a donation of any amount to the areas of the University or Medical Center that you care about most. It’s easier to ask your friends and family to join you in making a gift when you’ve already done it!
How to get started
- “Log in” to your Give Campus account or “sign up” as an advocate to get started.
- Once logged in, click the preset buttons at the top of the campaign page to share your unique fundraising link directly on Facebook, X (Twitter), or LinkedIn. OR, click the “Copy to Share” button to use your unique fundraising link in an email or text message.
- For advanced options, you can visit your Advocacy Dashboard.
- Want to advocate for a specific school or program? Navigate to that school’s campaign page (e.g., School of Arts & Sciences) and click the preset sharing buttons to copy or share a unique fundraising link that goes directly to that school’s page.
Posting tips
- Personalize your outreach and consider posting multiple times leading up to the day. For example, create awareness (“Save the date…”), share why you support the University or Medical Center (“I support the UR because… Join me”), and make a direct call to action (“Help me reach my goal of X donors…”)
- Include the hashtag #URGiving and your personal advocate link, if you have one, when you post online.
- Make your posts public so they can be featured on the Day of Giving website.
- Consider tagging University of Rochester accounts in your posts.
- Like, comment on, or re-share posts from university accounts or other’s Day of Giving posts on Facebook, Instagram, and LinkedIn.
Day of Giving graphics
Facebook/Instagram Post
Facebook/Instagram Stories
Day of Giving logo
X
What to Post/Say
Use the suggested language below in your social media posts or messages to inspire others to participate in the Day of Giving. Please feel free to customize the language as you see fit.
Social Media Templates
Ever better. Because we all came together…Mark your calendar and join me on May 1 for @urochester’s Day of Giving. [uofr.us/dogiving OR your personal share link]
Celebrate the Meliora spirit and the power of giving back. Join me on May 1 to make an impact. [uofr.us/dogiving OR your personal share link]
Today, there’s [challenge amount] in funding on the table for [unit/department/club]. Will you help me unlock these vital funds so they can continue their important work? [uofr.us/dogiving OR your personal share link].
Let’s make a difference for students, patients, researchers, faculty/staff, artists and musicians, and so many others around the world. [uofr.us/dogiving OR your personal share link]
[School/unit] is working on _________. These incredible achievements are only possible because of people like you and me. Today, during the @urochester Day of Giving, you and I can help them continue this important work. [uofr.us/dogiving OR your personal share link]
Today, I’m making a gift in honor/memory of [URMC staff member, professor, etc.] because ________. [uofr.us/dogiving OR your personal share link].
My favorite Rochester memory is ________. This made such an impact on my life and I hope you’ll join me in making a difference for people like me. [uofr.us/dogiving OR your personal share link].
There are only a few hours left of @urochester’s Day of Giving! Make your gift at [uofr.us/dogiving OR your personal share link].
Thank you to everyone who joined me in participating in @urochester’s Day of Giving! The totals are still being counted, but so far, [# of donors] of us helped raise [amount] to [unit/department/club].
Email Template
Hello [friend, family member, classmate, or colleague],
I am reaching out to let you know that the University of Rochester and Medical Center’s annual Day of Giving is happening today! For 24 hours, our community comes together and shows their support for the areas of the University and Medical Center that are meaningful to them.
I am excited to give to the area(s) I’m most passionate about, [INSERT SUPPORT AREAS], because [SHARE STORY OR CONNECTION]. I hope you will consider doing the same. Any gift, of any amount, to any fund counts toward the Day of Giving, and will make an immediate impact.
There are many exciting challenges taking place this year that will increase your impact on this extraordinary day. I encourage you to view the list of Day of Giving challenges on the main page of the Day of Giving website and share the ones that are important to you.
The University of Rochester is a proud and inspired community of researchers, healers, artists, musicians, students, faculty, staff, and friends. I hope you will join me in this tradition of giving back.
Thanks for your consideration.
[Your Name]
Text Message Template
U of R’s Day of Giving is underway and together we can fuel the mission of the University. I’ve set myself a goal of securing 5 donations for ____. I’ve made the first gift- will you join me?
We just kicked off 24 hours of fundraising for U of R’s Day of Giving. I’m grateful to be supporting a program that is important to me- _____. What is your favorite thing about U of R?
[NAME], U of R’s Day of Giving is almost over but thousands of donors have made an enormous impact already. Isn’t that amazing? Did you make a gift yet? There’s still time— can I send you a link to donate?
Phone Template
U of R’s Day of Giving just started. It’s a 24-hour fundraising effort where thousands of alumni, parents, faculty, staff, and students will come together to fuel the mission of Rochester.
People are supporting nearly every program at the University on Day of Giving– today is about making a difference in the program you feel most passionate about. If you were going to donate, which part of the University would get your support? What programs are important to you?
You can make a gift of any amount at dayofgiving.rochester.edu. It’s easy, I just did it myself!
Voicemail Script
Hi [NAME], it’s [YOUR_NAME]. I’m calling a few friends today about U of R’s Day of Giving and you came to mind! I’d love to chat with you about this if you have time, but long story short, I’ve just made a donation to support ____. I am supporting this specific project because ____. I’m wondering if you’d be willing to match my donation to help increase our impact. It’s easy to give online – I just did it myself at dayofgiving.rochester.edu, or I can send you my personal giving link. Feel free to give me a call back or shoot me a text. Hope all is well with you and we can talk soon. Thank you in advance for your support! Together, we can fuel the mission of U of R!