Supporter toolkit

Day of Giving

Today is the day. Tomorrow is the reason.

One of the most impactful ways you can pitch in and help on the Day of Giving is by spreading the word to your personal and social media networks about the day and encouraging others to join in.

Sharing your support online will help us amplify the message of collective impact and generate support for important causes and programs that are critical for the future. You will make a meaningful difference to students, patients, doctors, nurses, researchers, faculty/staff, artists and musicians. Thank you!

What should I share or post?

Below is a list of ideas of what to share or post but please feel free to add your personal touch.

Help promote the Day of Giving

  • Post a save the date to let people know you’ll be participating on April 19, 2023.
  • Encourage others to participate in the Day of Giving.
  • Promote and share Day of Giving challenges on social media.
  • Share and retweet posts from University-owned accounts about the Day of Giving.

Demonstrate your University of Rochester pride

  • Let people know why you choose to give back and support the University.
  • Share your personal connection to the University and what it means to you.
  • Share a story or photos from your time at the University of Rochester.
  • Share a story about a lesson you learned or a person that inspired you at the University—a professor, friend, caregiver.
  • Post a picture of you in University of Rochester gear.

Show support for and honor our University of Rochester Medical Center Heroes

  • Send messages of gratitude and appreciation to all of the heroes at the University of Rochester Medical Center.
  • Let the URMC team know what they mean to you.
  • Post about any gifts you are making in honor of a loved one or URMC staff.
  • Use the hashtag #URHeroes in your posts.

Hashtag: #URGiving

Be sure to include the hashtag #URGiving in your social media posts, and if you’re willing, make your posts public.

The public content you share with these hashtags may be featured on the Day of Giving website. Please help us create a special Day of Giving experience by only sharing content that is appropriate for all audiences.

Sample language: General

  • Today is the day. Tomorrow is the reason. Join us on April 19th for the University of Rochester’s Day of Giving. #URGiving
  • Let’s go! 24 hours to give to the University of Rochester. 365 days of incredible, purposeful, enduring moments. Give today at #URGiving
  • Ever better. Because we all came together… Join us on April 19th for the University of Rochester’s Day of Giving. #URGiving
  • Celebrate the Meliora spirit and the power of giving back. Join us on April 19th/today to make an impact. #URGiving
  • Today, we can make a difference for lifesaving healthcare, rigorous academics, unprecedented discovery and inspired creativity. #URGiving
  • This Day of Giving, I gave in honor of [insert name or program]. Please join me in making a difference. #URGiving
  • Every gift, no matter the size, will make a difference in the lives of students, patients, researchers, faculty/staff, artists and musicians, and so many others around the world. Make a gift this Day of Giving! ##URGiving
  • I love the University of Rochester because [insert reason] and I hope you’ll join me giving back this Day of Giving. #URGiving

Sample language: Unit or department-specific

  • I’m keeping the music alive by supporting the Eastman School of Music this Day of Giving: #URGiving
  • The future of business is in your hands. Support Simon Business School this Day of Giving: #URGiving
  • Make an impact on the leaders of tomorrow. Support Simon Business School this Day of Giving: #URGiving
  • Shape the teachers of tomorrow by supporting the Warner School of Education this Day of Giving: #URGiving
  • I supported the future of education and the Warner School this Day of Giving: #URGiving
  • Cutting-edge science and research is in your hands. Support the Hajim School this Day of Giving: #URGiving
  • Shape our future scientists by supporting the School of Arts & Sciences this Day of Giving: #URGiving
  • Help prepare tomorrow’s leaders in nursing by supporting the School of Nursing: #URGiving
  • Prepare tomorrow’s physicians, researchers, and scientists by supporting the School of Medicine and Dentistry: #URGiving
  • Help spread smiles around the world. Support the Eastman Institute for Oral Health: #URGiving
  • Support your team! Make a gift today in support of Athletics excellence: #URGiving
  • Your support saves lives. Give to the UR Medicine this Day of Giving: #URGiving
  • Your support saves lives. Give to Highland Hospital this Day of Giving: #URGiving
  • Do it for the kids. Support the Golisano Children’s Hospital this Day of Giving: #URGiving
  • Be a part of cutting-edge research. Support the Wilmot Cancer Institute this Day of Giving: #URGiving
  • Help Protect the Arts and give back to the Memorial Art Gallery this Day of Giving: #URGiving

Sample Email

Hello [friend, family member, classmate or colleague],

I am reaching out to let you know that the University of Rochester and Medical Center will once again be celebrating their annual Day of Giving on April 19, 2023. For 24 hours, the entire University of Rochester community comes together virtually and shows their support for the areas of the University and Medical Center that are meaningful to them.

I am excited to give to the area/s I’m most passionate about, [INSERT SUPPORT AREAS], because [SHARE STORY OR CONNECCTION]. I hope you will consider doing the same. Any gift, of any amount, to any fund counts toward the Day of Giving, and will make an immediate impact.

There are many exciting challenges taking place this year that will increase your impact on this extraordinary day. I encourage you to view the list of Day of Giving challenges on the main page of the Day of Giving website and share the ones that are important to you.

The University of Rochester is a proud, inspired community of researchers, healers, artists, musicians, students, faculty, staff, and friends. It is an institution integral to our community and lives.

I hope you will join me in this tradition of giving back.

Thanks for your consideration.


Day of Giving graphics
Facebook/Instagram Posts
Facebook/Instagram Stories
Profile Photos