University of Rochester

EVENT: Screening of Our Brand is Crisis, a documentary on campaign strategies

TIME, DATE, AND PLACE: 7 p.m., Thursday, October 25, in Morey Hall 321 on the University of Rochester's River Campus.

ADMISSION: Free and open to the public.

October 5, 2007

Rachel Boynton's documentary Our Brand is Crisis (2005) follows the 2002 Presidential election in Bolivia as the U.S. political consulting firm, Greenberg, Carville, and Shrum, travel to South America to lead a campaign for Gonzalo Sánchez de Lozada. The film offers a behind-the-scenes view on presidential campaign tactics used by American pollsters.

This screening is one of several that are part of the "Politics & Media Constructions: Anticipating the 2008 Election," which is co-sponsored by the Departments of English and Political Science and part of the Humanities Project, an initiative by the University of Rochester emphasizing the influence and contributions of the humanities to academic and civil life.

FOR MORE INFORMATION: Contact (585) 275-4092, or visit the Web site at, or e-mail