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Tag: Adam Pazda

Women feel threatened by ‘the lady in red’

Women feel threatened by ‘the lady in red’

July 14, 2014

In a new study, psychology graduate student Adam Pazda found that women believe that other women who wear red are more sexually promiscuous and were less likely to introduce their husband or boyfriend to a woman wearing red.

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Women wearing red are viewed as more sexually threatening by other women

Women wearing red are viewed as more sexually threatening by other women

July 14, 2014

Wearing red doesn’t only draw attention from members of the opposite sex, it can provoke sexual rivalry in women, researchers say. A new study claims that a woman wearing red sets off “mate-guard” impulses in other women, and that a woman is less likely to introduce a woman wearing red to her boyfriend or spouse.

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The strange social science of the color red

The strange social science of the color red

July 13, 2014

“I don’t think it’s the case that women who wear red are always advertising sexual interest,” says Adam Pazda, a social psychologist at University of Rochester who led the study. “But there is evidence that people make judgments about other people in general based on clothing. You can see how color might easily fit into that.”

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Women see other gals dressed in red as sexual threat

Women see other gals dressed in red as sexual threat

July 11, 2014

So that lady in red stirs up passion in men — “dancing with me, cheek to cheek … the beauty by my side,” as the Chris DeBurgh song goes.

But how does her dress color affect the women around her? A recent study from the University of Rochester with collaborators from Trnava University in Slovakia and the Slovak Academy of Sciences say not so positively.

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