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Tag: Andrew Elliot

Seeing red

Seeing red

December 5, 2014

But the symbolism of the color red also permeates our lives in more subtle ways. In fact, research has shown that it may have the power to influence our psyches, desires, and behaviors. Conversely, though, red has also been linked to “avoidance motivation,” or a heightened desire to avoid failure. In a 2007 study, Andrew Elliot, a psychology professor at the University of Rochester, administered exams bound in different-colored packets.

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How the colour red warps the mind

How the colour red warps the mind

September 1, 2014

This first “study in scarlet” triggered a host of other experiments …. Soon, colour psychology was a credible scientific field in its own right. “That paper was really responsible for this resurgence in interest in colour and its possible effects,” says Andrew Elliot at the University of Rochester.

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