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Tag: colors

The white and gold (no, blue and black!) dress that melted the Internet

The white and gold (no, blue and black!) dress that melted the Internet

February 27, 2015

Duje Tadin, associate professor for brain and cognitive sciences at the University of Rochester, says it may be due to variations in the number of photoreceptors called cones in the retina that perceive the color blue. “It’s puzzling,” conceded Dr. Tadin. “When it comes to color, blue is always the weird one.”

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Seeing red

Seeing red

December 5, 2014

But the symbolism of the color red also permeates our lives in more subtle ways. In fact, research has shown that it may have the power to influence our psyches, desires, and behaviors. Conversely, though, red has also been linked to “avoidance motivation,” or a heightened desire to avoid failure. In a 2007 study, Andrew Elliot, a psychology professor at the University of Rochester, administered exams bound in different-colored packets.

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Zoologic: The Red Effect, in people and monkeys

Zoologic: The Red Effect, in people and monkeys

October 27, 2014

Benjamin Hayden of the University of Rochester and his colleagues wondered if this red effect reflects cultural influences or if there is a more ancient biological basis to it. In many human cultures, the color red is linked to sex and romance. But if the effect is found in other primates, it could reflect a biologically innate sensory bias.

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‘Red Effect’ sparks interest in female monkeys

‘Red Effect’ sparks interest in female monkeys

October 17, 2014

Recent studies have showed that the color red tends to increase our attraction toward others, feelings of jealousy, and even reaction times. Now, new research shows that female monkeys also respond to the color red, suggesting that biology, rather than our culture, may play the fundamental role in our “red” reactions.

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Women feel threatened by ‘the lady in red’

Women feel threatened by ‘the lady in red’

July 14, 2014

In a new study, psychology graduate student Adam Pazda found that women believe that other women who wear red are more sexually promiscuous and were less likely to introduce their husband or boyfriend to a woman wearing red.

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Women see other gals dressed in red as sexual threat

Women see other gals dressed in red as sexual threat

July 11, 2014

So that lady in red stirs up passion in men — “dancing with me, cheek to cheek … the beauty by my side,” as the Chris DeBurgh song goes.

But how does her dress color affect the women around her? A recent study from the University of Rochester with collaborators from Trnava University in Slovakia and the Slovak Academy of Sciences say not so positively.

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How color shapes our lives

How color shapes our lives

January 29, 2014

A University of Rochester team, led by professor of psychology Andrew Elliot and psychology graduate student Adam Pazda, has worked on a series of studies that have shown that women dressed in red are more attractive to men than women dressed in any other color.

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