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Tag: Mitchell Lovett

When campaign ads go low, it often works

When campaign ads go low, it often works

November 3, 2016

“Negative campaigning has been around as long as campaigning,” says Simon Business School professor Mitchell Lovett. “It stays around because it works.”

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‘Water cooler’ still trumps tweets in impact on TV viewership

‘Water cooler’ still trumps tweets in impact on TV viewership

February 26, 2015

While social media, especially Twitter, can benefit a television show in real-time, offline word-of-mouth is more influential to get a new viewer to watch a new program, according to a new study from the Simon Business School.

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