As a volunteer and champion for the University of Rochester you are essential in spreading the word to our broader community—through your own voice. Social media is an invaluable communication medium.
This toolkit includes important resources to assist you in intensifying outreach and promotion for major events. Thank you for spreading the word and expanding the University network.
In order to reach as many alumni as possible, we suggest making your posts “Public.” See below on how to make your posts public on different platforms.
Creating a new post
On Instagram, you must make your profile public to make your posts public. Unlike Facebook, you cannot edit visibility on individual posts.
On Twitter, you must make your profile public to make your posts public. Unlike Facebook, you cannot edit visibility on individual posts.
Suggested Sample Posts
General Events
I’m counting down the days until [insert event title]! Who else will be there? [Tag friends using @insert their name] [insert event registration link] #URalumni #connections
I just registered for [insert event title]! Have you? Register today [insert event registration link] #URalumni #connections #meliora
Questions? Contact Sydney Burrows, Assistant Director of Digital Strategy and Engagement, at Sydney.burrows@rochester.edu