University of Rochester

EVENT: ***Event Canceled***

Ben & Jerry's Jerry Greenfield on entrepreneurship and social responsibility

TIME, DATE, AND PLACE: 7:30 p.m. Thursday, Feb. 15, in Strong Auditorium on the University of Rochester's River Campus

ADMISSION: $3 for University undergraduates; $7 for the University community; and $10 for the public. Tickets can be purchased at the Common Market in Wilson Commons and at the door.

January 29, 2007

Cash Refunds will be available from Feb. 20-26 at the Common Connection in Wilson Commons. Guests must return their ticket in order to get a refund.

Jerry Greenfield, co-founder of Ben & Jerry's Homemade Ice Cream Inc., travels to promote an alternative business model based on socially responsible business practices and fun management styles.

Greenfield and Ben Cohen grew up attending junior high and high school together. Years later, they began researching the ice-cream industry. After receiving A's in a $5 Penn State correspondence course in ice cream making, they set up their first Ben & Jerry's ice cream parlor in Burlington, Vt., in May 1978.

The talk is sponsored by the Campus Activities Board, Dining Services, the UR Center for Entrepreneurship, UR Grassroots, and Simon Entrepreneurs Club.

FOR MORE INFORMATION: Contact the Common Connection at (585) 275-5911.




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