Companies interested in entering should have a scalable business concept with high growth potential. Companies must be early-stage, as defined at the time of application by having less than $250,000 of outside cash investment and less than $500,000 in cumulative revenue (excluding research grants).
The first place winner receives a $25,000 cash prize plus marketing and business incubation services. Second and third-place winners receive smaller amounts of cash and services. The runners-up receive marketing and business services.