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Programs

Full-Time MS in Marketing Analytics

Lead, don’t follow. Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. In Simon’s STEM-designated MS in Marketing Analytics program, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers.

Information about faculty and research can be found on the Full-Time MS in Marketing Analytics website.

AdmissionsLink to section

Applying to Master's ProgramsLink to section

At Simon we value well-developed communication skills in our applicants. We seek self-motivated individuals who believe that graduate study will significantly enhance both their technical and personal skill sets. Additionally, we seek evidence of team experiences and leadership skills, shown through extracurricular experience and/or on-the-job projects.

When making admission decisions, we consider work experience to include both internships and/or post-baccalaureate experience. The quality and quantity of experience, combined with career goals, are equally evaluated. Your decision to pursue graduate study should be consistent with the career goals typically offered for a business master’s program.

We seek candidates committed to academic excellence. GMAT or GRE exam scores are optional, but if submitted, we will consider the overall results, as well as your quantitative and verbal distribution on the exam. Additionally, we evaluate all undergraduate and graduate coursework that has been completed prior to applying. Specific review of business, accounting, and math grades are considered in addition to your cumulative GPA. Applicant concerns on any dimension of the academic profile should be briefly addressed in the required essay.

Every enrolling MS student must successfully demonstrate excellent English communication skills. We highly recommend a minimum TOEFL score of 100 with sub-scores in the mid-20s, a minimum IELTS score of 7.5 with sub-scores of at least 7, or a minimum Duolingo English Test score of 125 with sub-scores of at least 120.

In addition to required ESL test scores, Simon applicants will complete a required video essay along with their application, which is another opportunity to showcase English language skills.

Required Application Materials

  • Resume and work history
  • Two required essays (250–500 words)
  • College transcripts
  • GMAT or GRE scores (can be waived)
  • References
  • $90 application fee (waived for qualifying candidates)
  • TOEFL, IELTS, or Duolingo English Test scores (international applicants)
  • Video essay

AcademicsLink to section

Master's Degrees and RequirementsLink to section

The program of study for the Master of Science in Marketing Analytics degree is a lockstep program that meets all the requirements for a STEM-designated degree. It is a complex, highly focused program designed to equip students with the skills and experience necessary to excel in marketing jobs. Students are likely to take a job related to one of the program’s four main emphases: marketing research, consumer insights, pricing, and digital marketing. Students take seven core courses, five electives, one project course, and the MGC course sequence. A minimum 3.0 grade point average is required for graduation. STEM designated courses are indicated with a single asterisk (*).

Advanced Certificates and RequirementsLink to section

Students can also earn an advanced certificate of achievement in either Pricing or Customer and Campaign Analytics in addition to their degree by completing the following course sequences.

Pricing

  • MKT 414: Pricing Policies*

Choosing two of:

  • MKT 438: B2B Pricing
  • MKT 439: Advanced Pricing*
  • MKT 440: Pricing Analytics*

Customer and Campaign Analytics

Choosing three of:

  • MKT 413: Applied Product Management
  • MKT 431: Consumer Behavior
  • MKT 437: Digital Marketing Strategy*
  • MKT 451: Consumer and Brand Research*
  • OMG 416: Project Management

Graduate Course TitlesLink to section

Core Courses

  • CIS 467: Data Management and Warehousing*
  • GBA 424: Analytics Design and Applications*
  • GBA 436R: Causal and Predictive Analytics*
  • GBA 462P: Core Statistics for MS Students Using Python*
  • GBA 463: Economics and Marketing Strategy for MS Students
  • GBA 464: Programming for Analytics*
  • MGC 461: Professional Communication
  • MKT 414: Pricing Policies*
  • MKT 465: Marketing Analytics Projects*

Elective Options

  • CIS 432: Advanced Predictive Analytics with Python*
  • CIS 433: AI and Deep Learning*
  • CIS 434: Social Media and Text Analytics*
  • GBA 478: AI and Business*
  • MKT 413: Applied Product Management
  • MKT 431: Consumer Behavior
  • MKT 437: Digital Marketing Strategy*
  • MKT 438: B2B Pricing
  • MKT 439: Advanced Pricing*
  • MKT 440: Pricing Analytics*
  • MKT 451: Consumer and Brand Research*
  • OMG 416: Project Management