It's Not Surprising
That publishers would employ BzzAgent to generate sales, but I was surprised to find out that a book was behind the first “Bzz” campaign—and that this campaign actually worked. From the fascinating and incredible Buying In by Rob Walker: The first full-fledged Bzz campaign was for a book called The ...
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Calling All Kindle Doubters
Here’s an interesting take on the idea of social marketing. On Amazon’s site there’s a feature to See a Kindle in Your City: We’ve heard feedback that many Kindle owners love their Kindle and like showing it off. Some of you even said you have trouble reading Kindle in public because people always ...
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A Public Space: Issue 6
The new issue of A Public Space arrived a couple days ago and, as always, is filled with interesting pieces. I think it’s pretty cool that “All Foreigners Beep” from Dubravka Ugresic’s new collection Nobody’s Home leads off the issue, especially since this is one of the funniest pieces in the ...
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Polish Cultural Institute
We don’t post a lot of job info here at Three Percent, but every once in a while when something particularly interesting comes along, I feel like I should pass it on. Well, yesterday afternoon I got this e-mail from the Polish Cultural Institute in New York: It is my pleasure to let you know that the Polish ...
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Open Letter August Newsletter
The August Open Letter Newsletter is now available and was just mailed out to all subscribers. Aside from hoping you’re interested in reading this, I’m also mentioning it here because we ran into some problems getting out subscribers registered with Google Groups. (Google decided that we were ...
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Non-profit Bookstores
The other day NPR ran this segment about Wordsmiths in Decatur, Georgia, and the store’s recent decision to ask for donations from customers in order to stay in business. In its typical middle-of-the-road objective, NPR’s focus is on whether it’s good or bad for people to donate to a for profit business, ...
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More Kindle Quotes
From Levi Asher: If 240,000 units have really sold, then I am flat out wrong. Nobody, not even me, can argue with $75 million in revenue for an innovative tech product’s first year. I do find this figure slightly incredible (especially since I live in New York City and have never yet seen anybody walking around ...
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