"Giving the Fig"
I’m no marketing guru, but there is one rule of advertising that I think everyone should follow: if you dominate a market, never draw attention to your (smaller) competition. This is why Apple attacks Microsoft so directly in ads—for better or worse, Microsoft has a market share the size of a Chicagoan’s ...
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Cool Russian Books (And Journals)
One of the most interesting journals I’ve heard about recently is Chtenia: Readings from Russia a very well-produced publication that features a wide range of works by Russian authors, from classic authors to new voices. And it includes not just fiction (although they do claim to be the “only regularly published ...
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