Espresso Book Machine

Fade Theory drew my attention to this promotional video for On Demand Books:

It’s not the most exciting of pitches, but it’s interesting after talking about it for the past few weeks to actually see this thing in action. . . . And “this thing” might be the best way to describe it. Much more of a Frankenstein machine—slap a printer on at one end, a paper cutter at the other—than an “ATM-like book machine.” Not to say it isn’t cool, but in the age of iPhones and uber-hip digital gadgets, I think On Demand Books is going to have to ramp up it’s aesthetic appeal.