NEA's Big Read on XM

From Publishers Weekly:

The NEA has partnered with XM Satellite Radio to bring its national community-based reading program, the Big Read, to an even larger audience. An audio version of the program, dubbed The Big Read on XM, will debut September 10 on Sonic Theater, a channel about audiobooks and theater.

Hoping to tap into XM’s over eight million subscribers, NEA chairman Dana Goia called the show “a major literary event” and described it as “the perfect marriage of art and technology.”