The Googlization of Everything

I mentioned this a few weeks back, but The Googlization of Everything blog is finally here.

This blog, the result of a collaboration between myself and the Institute for the Future of the Book, is dedicated to exploring the process of writing a critical interpretation of the actions and intentions behind the cultural behemoth that is Google, Inc. The book will answer three key questions: What does the world look like through the lens of Google?; How is Google’s ubiquity affecting the production and dissemination of knowledge?; and how has the corporation altered the rules and practices that govern other companies, institutions, and states?

I’m a bit of a Google-junky, and am really interested to see how this goes. Google really is changing the way we approach the internet (and everything), and it’s impact on books and book culture has been a source of controversy for a while now. Should be an interesting blog/book to follow . . .