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Blaft! Or the Sound of a 20kg Weight Crushing a Pomegranate

This post originally appeared on the Frankfurt Book Fair blog. I highly recommend visiting the official blog for interesting posts from Richard Nash, Alex Hippisley-Cox, and Arun Wolf

While I’m crushing on India, I thought I’d take a post to introduce Blaft, a very young, very hip, very successful Indian press that’s worth checking out. I mean, putting aside their books (whicha are pretty wild), their logo is a purple alien. How awesome is that? And how awesome is it that they have stuffed, squeaky versions of this purple alien at their booth? And semi-racy bookmarks that say “Reading is Sexy”? . . . This really is a press after my heart.

Anyway, about that whole book thing: the first title that Blaft did was an anthology of Tamil Pulp Fiction. Originally conceived of a one-off, the book was a wild sucess, attracting other books, and eventually convincing the husband-wife couple behind this—Rakesh Khanna and Rashmi Ruth Devadasan—and their friend—Kaveri Lalchand—to become publishers. Up till that point none of them had any experience in publishing, so the whole experience has been quite an adventure.

In addition to more pulp fiction-y titles, Blaft is also doing some literary fiction—Charu Nivedita’s Zero Degree is a very experimental, daring book—graphic novels, and even a “pictoral survey of typography and design found on signboards, taxis, buildings, tiffin dabbas, and in other public spaces of Bombay.”

I don’t think I’ve met anyone else here at the fair with as much energy and enthusiasm for publishing. Blaft is here as part of the “Invitation Program,” which helps small, independent presses from Africa, Asia, Latin America, Central and Eastern Europe to attend the fair, make connections, and display their works. This section of Hall 5.0 is one of the most fun to visit, and great for finding about about books and presses that generally don’t get a lot of attention.

And in terms of Blaft, they will be giving a public presentation about their program on Sunday morning at 10:30am in Hall 6.0 E905.



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