Have You Been Nookd or Kindled?
Courtesy of old college friend Naomi Firestone of the awesome Jewish Book Council, here’s an insane blog post that seems too insane/amazing to be true from a fellow North Carolinian on the blog Ocracoke Island Journal:
Some weeks ago I decided that I wanted to read Tolstoy’s War and Peace. Lou Ann loaned me her copy. At more than 1100 pages, reading it in bed required as much strength as balancing a box of bricks in my hands. In my senior years I have developed arthritis in my thumbs, which made the effort not only difficult, but painful.
I had read about half of the novel when I was given the gift of a Nook, the e-reader from Barnes and Noble. Although I am committed to supporting my neighborhood independent book store (Books to be Red), and enjoying honest-to-goodness books, the .99 Nook edition was so lightweight that it has made reading War and Peace a genuine pleasure. For those of you who have not tackled this tome as yet, it is a page-turner.
As I was reading, I came across this sentence: “It was as if a light had been Nookd in a carved and painted lantern….” Thinking this was simply a glitch in the software, I ignored the intrusive word and continued reading. Some pages later I encountered the rogue word again. With my third encounter I decided to retrieve my hard cover book and find the original (well, the translated) text.
For the sentence above I discovered this genuine translation: “It was as if a light had been kindled in a carved and painted lantern….”
Someone at Barnes and Noble (a twenty year old employee? or maybe the CEO?) had substituted every incidence of “kindled” with “Nookd!”
If this story of intrepid word replacement is true, it’s another remarkable example of the. It’s a form of censorship, plain and simple, that takes advantage of EVERYONE . . . it takes advantage of the meaning of the word in a text, the role of the translator, the role of the publisher, the role of the reader, and the role of Barnes & Noble to keep their dirty money-lovin’ fingers out of the e-readers they are providing to the reading public. Want to compete with Amazon? Go for it, I’m all about it. But this isn’t the way to do it, and if Barnes & Noble keeps it up, they will most certainly hear of it with mass market rejection far beyond what they and their peer big-box retailing institutions have suffered. Dammit, I hate any example of anybody making Jeff Bezos look better by comparison.