9 July 08 | Chad W. Post

From Tell Zell here’s an excerpt of a memo from Lee Abrams, Chief Innovation Officer at the Tribune Co.:

*Books: Heard a conversation about how Book reporting doesn’t generate revenue and may have to go away. WAIT! Maybe Book reviews and coverage are one of those things that don’t generate revenue right now, BUT—are trademarks for newspapers and elicit high passion from readers. At XM, we had Opera channels. Low listenership…HIGH passion…AND—it was one of those things that even if people didn’t listen or even like Opera, it was one of those things you had to have for completeness. Maybe Book sections in newspapers are just dated. Not the idea…but the look and feel. Maybe they’re modeled after a book store in 1967 whereas we’re in the Borders, Amazon, B&N era. Maybe they are too scholarly. Maybe they avoid genres like Christian books, Celebrity books and Popular novels, opting instead for reviews of the Philippine Socialist Movement in the 1800’s. The point here is maybe Book sections need to be as dramatically re-thought as Borders re-thought retail. Not dumbing down—but getting in sync with the 21st Century mainstream book reader.

Well, um, where to start? First off, I can’t imagine the Chicago Tribune reviewing many titles about the “Philippine Socialist Movement in the 1800’s.” [Sic—good thing they hire copy editors to check punctuation.] Really, if they were wasting space on titles like this, where would the put all the coverage of the baseball books?

Secondly, it seems pretty stupid to praise XM’s Opera station as “one of those things you had to have for completeness,” and then turn around five sentences later and imply that book review sections shouldn’t be so highbrow and should have reviews of “Christian books, Celebrity books and Popular novels.” [Again, sic re: this insane capitalization. I know it’s an e-memo, but please, you work for a fricking newspaper.]

I’m all in favor of newspapers retaining their books coverage (seriously, here in Rochester, there’s next to nothing, and I know things are even worse in places like Normal, IL), but with people like this in charge of newspapers, it’s even more pressing that outlets like NPR and PRI’s The World pick up the slack.

Oh, and because I can’t help myself—it’s management like this that’s the reason why the Cubs haven’t won the World Series in a century. That and Kerry Wood.

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