4 September 08 | Chad W. Post

From today’s issue of the New York Sun

This morning I write to you about the future of The New York Sun, which is in circumstances that may require us to cease publication at the end of September unless we succeed in our efforts to find additional financial backing. The managing editor, Ira Stoll, who is one of the founding partners in the paper, and I have shared this news with our colleagues, and we would like our readers as well to be aware of the situation. [. . .]

Even many who disagree with the views of our editorial page enjoy reading the Sun. “A fabulous read for culture,” is the way it was described in the Nation. David Remnick of the New Yorker sent a note to say how much he admired what we are doing with the Sun, which he called “just plain good.” He added: “OK, I agree with about ten percent of your editorials, but so what. ... I’m a lot happier, and richer, for having faced the Sun in the a.m.” [. . .]

There has been some success as well on the business side, where a group of loyal advertisers has awakened to our readership and made The New York Sun one of the few newspapers in America to see substantial increases in print advertising revenues not only last year and the year before but also so far this year. Yet even with those gains, the expense of producing and distributing the paper exceeds our revenues. So the Sun has yet to achieve its financial goal of making a profit.

I really hope some investors stop forward . . . Like David Remnick, I’m not a big fan of the editorial vision of the Sun, but damn, its culture section is unbelievably good. I’ve written about my love for the Sun‘s book coverage at least a dozen times over the past year, in part because I’m astounded by the quality of the section. There may not be another paper in the States that covers such a diverse, international set of books. (With a good mix of small and large presses.) I shudder at the thought of not being able to read a Ben Lytal review every week . . .

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