22 October 08 | Chad W. Post

This post originally appeared on the Frankfurt Book Fair blog.

As Richard Nash and I agreed, the only thing that needs to be said about book piracy is that there’s no where near enough of it. Anyway, here goes:

The possibilities of the internet and our increasingly-connected culture can make a publisher’s eyes light up and can strike fear in his heart simultaneously. As we all know, the internet is a great tool for finding information, for connecting with other people, and now, in this “web 2.0″ world, for creating and sharing your creative endeavors, developing new communities, and connecting with friends and colleagues from all over the world.

It’s also a place where you can illegally download scanned versions of books (a la the last Harry Potter book that was leaked online days before arriving in stores), audiobooks, mp3s, movies, etc. Thanks to filesharing, one-click download sites, and other digital “pirates,” bascially anything you want you can find online for free.

To help give publishers advice on these wonderful/scary opportunities, the International Publishers Association hosted two panels today: “Online Book Piracy: Will the Internet Kill Publishing?” and “Preparing Publishers for Web 2.0.” It was interesting how well these two panels fit together in terms of viewpoint and overall tone, going from a more outraged and suspicious view of how the internet is stealing business, to a more optimistic look at the future of publishing in our digital age.

Martin Steinebach started off the piracy panel pointing out how easy it is for someone to create and disseminate a digital version of a book. Through sites like Pirate Bay (more on that in a minute) and Literature-Free.com, one can find thousands of e-books and audiobooks that can be downloaded for free (illegally, of course) with the click of a button. He also pointed out what an enormous challenge it is trying to shut down digital pirates. Every time a site or distribution method (such as a peer-to-peer site) is shut down, another site or mode of dissemination (such as a one-click download site) comes into existence. Because of the money pirates make via ads and user fees is so significant, trying to completely prevent online piracy is like trying to reverse a hurrican with a small fan.

That’s the situation in Sweden anyway, where Kjell Bohlund is trying to takedown Pirate Bay, but is struggling to overcome the dominant political and social scenes in which these digital pirates are seen as Robin Hood-like figures making cultural ideas available to everyone for free. In fact, in a recent survey 92 per cent of Swedes thought too much time and effort was going into trying to stop file-sharing websites. And the Prime Minister – in talking about illegal downloading – once said ”You can’t make a whole generation into criminals.”

Although stopping illegal downloads seems to be a Sisyphean task, there are a lot of people out there trying to curb their monetary “losses.” (I have to admit that I’m pretty suspect of all statistics on how much money is lost due to pirates. These figures seem to assume that people who “stole” a song or ebook would have bought that particular book or album if only the free downloadable version weren’t available. Which is pure rubbish and is why some publishers are experimenting with free downloads of their books.) The law firm of Covington & Burling is like the CSI team of internet enforcement, monitoring illegal downloads and helping takedown a number of these services. In the near future, educational e-books published by Even-Moor will be able to ”phone home,” allowing the publisher to “track usage of the book by IP address.” (Which sounds incredibly invasive to me. Could you imagine if there was a way that the publisher could tell where a particular copy of a print book was being read?)

The second panel on this thing we call “web 2.0″ (a term which all the panelists agreed was rather silly and meaningless) was much less reactionary. Instead, they focused on mechanisms that could be created to assist in controlling your digital content without creating such a devisive situation. As Mark Bide pointed out, right now our only tool for dealing with online copyright infringement (such as “re-using” someone’s content in a YouTube video) is litigation, which is a costly and ineffective tool. He pointed to Google Books as a better model for dealing with these issues in our day and age. Rather than suing and countersuing over copyright infringement when Google started scanning the world’s books, publishers and Google came together and came up with mechanisms and protocols so that publishers could control how much of their content was made avaialble and what restrictions were put in place. (For example, a publisher could place a restriction that only 10 per cent of a particular title can be viewed by an individual in a given day.)

Gatekeeping and the relationship between audiences and creators was the key for this panel. The web 2.0 model is one of interactivity and re-use. Of allowing audiences to participate in creating content, closing the gap between publisher and reader. Author sites, wiki sites, co-created sites, and similar ideas present amazing marketing opportunities (Simon Juden of the Publishers Association emphasized the new ways in which communities can be formed around ideas, books, or authors, in today’s world, and the ways in which this can be advantageous to publishers), and sticky rights issues. Looking to the future though, publishers will have to deal with these isuses and strike the correct balance that allows readers to creatively interact with a publisher’s content while also rewarding creators and maintaining a certain degree of control over how their intellectual property is distributed.


Comments are disabled for this article.
....
The Antiquarian
The Antiquarian by Gustavo Faverón Patriau
Reviewed by P.T. Smith

Gustavo Faverón Patriau’s The Antiquarian, translated by Joseph Mulligan, is a genre-blending novel, a complete immersion that delves into a lesser-used niche of genre: horror, gothic, the weird. There are visual horrors, psychological ones, and dark corners with threats lurking.. . .

Read More >

Elsewhere
Elsewhere by Eliot Weingerber (ed.)
Reviewed by Grant Barber

What a wonderful, idiosyncratic book Weinberger has written. I say book, but the closest comparison I could make to other works being published right now are from Sylph Edition’s “Cahiers Series“—short pamphlet-like meditations by notable writers such as Ann Carson,. . .

Read More >

The Hen Who Dreamed She Could Fly
The Hen Who Dreamed She Could Fly by Sun-mi Hwang
Reviewed by Chris Iacono

Early in Sun-mi Hwang’s novel The Hen Who Dreamed She Could Fly, the main character, a hen named Sprout, learns about sacrifice. After refusing to lay any more eggs for the farmer who owns her, she becomes “culled” and released. . .

Read More >

Sankya
Sankya by Zakhar Prilepin
Reviewed by Kseniya Melnik

When Sankya was published in Russia in 2006, it became a sensation. It won the Yasnaya Polyana Award (bestowed by direct descendants of Leo Tolstoy) and was shortlisted for the Russian Booker and the National Bestseller Award. Every member of. . .

Read More >

Stalin is Dead
Stalin is Dead by Rachel Shihor
Reviewed by Tiffany Nichols

Stalin is Dead by Rachel Shihor has been repeatedly described as kafkaesque, which strikes a chord in many individuals, causing them to run to the bookstore in the middle of the night to be consumed by surreal situations that no. . .

Read More >

Paradises
Paradises by Iosi Havilio
Reviewed by Andrea Reece

Paradises by cult Argentinian author Iosi Havilio is the continuation of his earlier novel, Open Door, and tells the story of our narrator, a young, unnamed Argentinian woman.

The very first sentence in Paradises echoes the opening of Camus’s The Outsider. . .

Read More >

Two Crocodiles
Two Crocodiles by Fyodor Dostoevsky; Felisberto Hernández
Reviewed by Sara Shuman

This pearl from New Directions contains one short story from Russian literary master Fyodor Dostoevsky (translated by Constance Garnett) and one short story from Uruguayan forefather of magical realism Felisberto Hernández (translated by Esther Allen). Both pieces are entitled “The. . .

Read More >

Navidad & Matanza
Navidad & Matanza by Carlos Labbé
Reviewed by J.T. Mahany

I’m talking about pathological individuals; six twisted people taking part in an unpredictable game.

Carlos Labbé’s Navidad & Matanza is the story of two missing children and the journalist trying to find them. Actually. it’s the story of a group of. . .

Read More >

Zbinden's Progress
Zbinden's Progress by Christoph Simon
Reviewed by Emily Davis

For Lukas Zbinden, walking is a way of life. At eighty-seven, he is still an avid walker and insists on going for walks outside as often as possible, rain or snow or shine. Now that he lives in an assisted. . .

Read More >

Commentary
Commentary by Marcelle Sauvageot
Reviewed by Peter Biello

Commentary is a book that defies simple categorization. Marcelle Sauvageot’s prose lives in the world of novel, memoir, and philosophical monologue as the narrator, a woman recuperating in a sanatorium, muses on the nature of love and examines her own. . .

Read More >