14 April 09 | Chad W. Post

Last week, Jessica Stockton Bagnulo, Jenn Northington, Stephanie Anderson, and other independent booksellers started a conversation about the benefits of eARCs—electronic versions of the Advance Reading Copies all publishers send out to reviewers, booksellers, bloggers, etc.

My complete post about this can be found here, but the main impulse behind this idea is that a) ARCs are expensive and wasteful, and b) for booksellers (or reviewers) who receive 50+ books a week, an e-reader makes a lot more sense than hauling around all these titles. (For someone who likes to ride his bike to work, I’ll attest to the fact that these galleys can seem heavier than frickin’ gold at times.)

Over at GalleyCat, Jeff breaks down the galley costs for commercial publishers to demonstrate that a one-time investment could save them millions:

Let’s face it, all the major publishers are pretty much sending their galleys out to the same reviewers year after year. That’s why, if the reviewers’ offices are anything like mine, they have a good stack of 100-150 books coming in every week (no exaggeration) from every major, mini-major and independent publisher.

This is where the “saving the $1.5 million a year” comes in to play. If all the publishers are sending their galleys to the same 1000 reviewers, why don’t they send everyone an eReader.

“But (gasp) Jeff, that would cost too much money!”

Would it? Would it, really?

Let’s examine the costs:

1000 reviewers
x $3/galley
x $1/ U.P.S. mailing cost
x 375 titles/year
_______________________
$1.5 million /year

That’s $1.5 million a year the average major publisher is spending printing and mailing out to the same 1000 reviewers every year.

Now, let’s examine how much it would cost to mail each reviewer all a Kindle, including shipping costs.

1000 reviewers
x $400 /Kindle
x $0 / galley
x $0 / U.P.S. galley mailing costs
x 375 titles/year
_______________________
$400,000

That’s $400,000 the first year and not one penny more year after year.

This doesn’t even take into account the fact that the $400,000 could be split by any number of publishers or publisher associations, thus saving even more than the $1.1 million in the first year.

I hate to play the pessimist, but I’m sure that until the big publishers figure out a DRM scheme that they’re happy with (sounds like 2001 all over again), they’re not going to want to go ahead with this sort of idea.

And although I have my concerns about how the rise of e-books will play out in the marketplace, I do think that in an industry where shipping companies are the only ones that ever seem to make any money, something like this makes a great deal of sense.


Comments are disabled for this article.
....
The Odyssey
The Odyssey by Homer
Reviewed by Peter Constantine

Now goddess, child of Zeus,
tell the old story for our modern times.

–(The Odyssey, Book I, line 10. Emily Wilson)

In literary translation of works from other eras, there are always two basic tasks that a translator needs. . .

Read More >

I Remember Nightfall
I Remember Nightfall by Marosa di Giorgio
Reviewed by Talia Franks

I Remember Nightfall by Marosa di Giorgio (trans. From the Spanish by Jeannine Marie Pitas) is a bilingual poetry volume in four parts, consisting of the poems “The History of Violets,” “Magnolia,” “The War of the Orchards,” and “The Native. . .

Read More >

Joyce y las gallinas
Joyce y las gallinas by Anna Ballbona
Reviewed by Brendan Riley

This review was originally published as a report on the book at New Spanish Books, and has been reprinted here with permission of the reviewer. The book was originally published in the Catalan by Anagrama as Joyce i les. . .

Read More >

Lost in Translation: An Illustrated Compendium of Untranslatable Words from Around the World
Lost in Translation: An Illustrated Compendium of Untranslatable Words from Around the World by Ella Frances Sanders
Reviewed by Kaija Straumanis

Hello and greetings in the 2017 holiday season!

For those of you still looking for something to gift a friend or family member this winter season, or if you’re on the lookout for something to gift in the. . .

Read More >

The Size of the World
The Size of the World by Branko Anđić
Reviewed by Jaimie Lau

Three generations of men—a storyteller, his father and his son—encompass this book’s world. . . . it is a world of historical confusion, illusion, and hope of three generations of Belgraders.

The first and last sentences of the first. . .

Read More >

Island of Point Nemo
Island of Point Nemo by Jean-Marie Blas de Roblès
Reviewed by Katherine Rucker

The Island of Point Nemo is a novel tour by plane, train, automobile, blimp, horse, and submarine through a world that I can only hope is what Jean-Marie Blas de Roblès’s psyche looks like, giant squids and all.

What. . .

Read More >

The Truce
The Truce by Mario Benedetti
Reviewed by Adrianne Aron

Mario Benedetti (1920-2009), Uruguay’s most beloved writer, was a man who loved to bend the rules. He gave his haikus as many syllables as fit his mood, and wrote a play divided into sections instead of acts. In his country,. . .

Read More >

I Am a Season That Does Not Exist in the World
I Am a Season That Does Not Exist in the World by Kim Kyung Ju
Reviewed by Jacob Rogers

Kim Kyung Ju’s I Am a Season That Does Not Exist in the World, translated from the Korean by Jake Levine, is a wonderful absurdist poetry collection. It’s a mix of verse and prose poems, or even poems in the. . .

Read More >

Kingdom Cons
Kingdom Cons by Yuri Herrera
Reviewed by Sarah Booker

Yuri Herrera is overwhelming in the way that he sucks readers into his worlds, transporting them to a borderland that is at once mythical in its construction and powerfully recognizable as a reflection of its modern-day counterpart. Kingdom Cons, originally. . .

Read More >

The Invented Part
The Invented Part by Rodrigo Fresán
Reviewed by Tiffany Nichols

Imagine reading a work that suddenly and very accurately calls out you, the reader, for not providing your full attention to the act of reading. Imagine how embarrassing it is when you, the reader, believe that you are engrossed in. . .

Read More >

The next few events from our Translation Events Calendar: See More Events >