14 April 09 | Chad W. Post

Last week, Jessica Stockton Bagnulo, Jenn Northington, Stephanie Anderson, and other independent booksellers started a conversation about the benefits of eARCs—electronic versions of the Advance Reading Copies all publishers send out to reviewers, booksellers, bloggers, etc.

My complete post about this can be found here, but the main impulse behind this idea is that a) ARCs are expensive and wasteful, and b) for booksellers (or reviewers) who receive 50+ books a week, an e-reader makes a lot more sense than hauling around all these titles. (For someone who likes to ride his bike to work, I’ll attest to the fact that these galleys can seem heavier than frickin’ gold at times.)

Over at GalleyCat, Jeff breaks down the galley costs for commercial publishers to demonstrate that a one-time investment could save them millions:

Let’s face it, all the major publishers are pretty much sending their galleys out to the same reviewers year after year. That’s why, if the reviewers’ offices are anything like mine, they have a good stack of 100-150 books coming in every week (no exaggeration) from every major, mini-major and independent publisher.

This is where the “saving the $1.5 million a year” comes in to play. If all the publishers are sending their galleys to the same 1000 reviewers, why don’t they send everyone an eReader.

“But (gasp) Jeff, that would cost too much money!”

Would it? Would it, really?

Let’s examine the costs:

1000 reviewers
x $3/galley
x $1/ U.P.S. mailing cost
x 375 titles/year
_______________________
$1.5 million /year

That’s $1.5 million a year the average major publisher is spending printing and mailing out to the same 1000 reviewers every year.

Now, let’s examine how much it would cost to mail each reviewer all a Kindle, including shipping costs.

1000 reviewers
x $400 /Kindle
x $0 / galley
x $0 / U.P.S. galley mailing costs
x 375 titles/year
_______________________
$400,000

That’s $400,000 the first year and not one penny more year after year.

This doesn’t even take into account the fact that the $400,000 could be split by any number of publishers or publisher associations, thus saving even more than the $1.1 million in the first year.

I hate to play the pessimist, but I’m sure that until the big publishers figure out a DRM scheme that they’re happy with (sounds like 2001 all over again), they’re not going to want to go ahead with this sort of idea.

And although I have my concerns about how the rise of e-books will play out in the marketplace, I do think that in an industry where shipping companies are the only ones that ever seem to make any money, something like this makes a great deal of sense.


Comments are disabled for this article.
....
Bye Bye Blondie
Bye Bye Blondie by Virginie Despentes
Reviewed by Emma Ramadan

Many of Virginie Despentes’s books revolve around the same central idea: “To be born a woman [is] the worst fate in practically every society.” But this message is nearly always packaged in easy-to-read books that fill you with the pleasure. . .

Read More >

La Superba
La Superba by Ilja Leonard Pfeijffer
Reviewed by Anna Alden

Ilja Leonard Pfeijffer’s La Superba is appropriately titled after the Italian city of Genoa, where, after escaping the pressures of fame in his own country, the semi-autobiographical narrator finds himself cataloguing the experiences of its mesmerizing inhabitants with the intention. . .

Read More >

Intervenir/Intervene
Intervenir/Intervene by Dolores Dorantes; Rodrigo Flores Sánchez
Reviewed by Vincent Francone

It took reading 44 pages of Intervenir/Intervene before I began to get a sense of what Dolores Dorantes and Rodrigo Flores Sánchez were up to. Recurring throughout these 44 pages—throughout the entire book—are shovels, shovel smacks to the face, lobelias—aha!. . .

Read More >

All Days Are Night
All Days Are Night by Peter Stamm
Reviewed by Lori Feathers

As presaged by its title, contradiction is the theme of Peter Stamm’s novel, All Days Are Night. Gillian, a well-known television personality, remains unknowable to herself. And Hubert, a frustrated artist and Gillian’s lover, creates art through the process of. . .

Read More >

The Seven Good Years
The Seven Good Years by Etgar Keret
Reviewed by Vincent Francone

It’s a rare and wonderful book that begins and ends with violence and humor. At the start of Etgar Keret’s The Seven Good Years, Keret is in a hospital waiting for the birth of his first child while nurses, in. . .

Read More >

Human Acts
Human Acts by Han Kang
Reviewed by J.C. Sutcliffe

Last year, Han Kang’s The Vegetarian was an unexpected critical hit. Now, it’s just been published in the U.S. and has already received a great deal of positive critical attention. The Vegetarian was a bold book to attempt as an. . .

Read More >

Nowhere to Be Found
Nowhere to Be Found by Bae Suah
Reviewed by Pierce Alquist

It’s been almost a year since the publication of Nowhere to Be Found by Bae Suah, but despite being included on the 2015 PEN Translation award longlist, and some pretty vocal support from key indie presses, the book has. . .

Read More >

La paz de los vencidos
La paz de los vencidos by Jorge Eduardo Benavides
Reviewed by Brendan Riley

Jorge Eduardo Benavides’ novel La paz de los vencidos (The Peace of the Defeated) takes the form of a diary written by a nameless Peruvian thirty-something intellectual slumming it in Santa Cruz de Tenerife in Spain’s Canary Islands. Recently relocated. . .

Read More >

Souffles-Anfas: A Critical Anthology
Souffles-Anfas: A Critical Anthology by Various
Reviewed by Emma Ramadan

Anyone with any interest at all in contemporary Moroccan writing must start with Souffles. A cultural and political journal, Souffles (the French word for “breaths”) was founded in 1966 by Abdellatif Laâbi and Mostafa Nissabouri. Run by a group of. . .

Read More >

Berlin
Berlin by Aleš Šteger
Reviewed by Vincent Francone

Randall Jarrell once argued a point that I will now paraphrase and, in doing so, over-simplify: As a culture, we need book criticism, not book reviews. I sort of agree, but let’s not get into all of that. Having finished. . .

Read More >

The next few events from our Translation Events Calendar: See More Events >