5 August 09 | Chad W. Post

Today’s Publishing Perspectives (which everyone in the universe should subscribe to), has a great piece by Lance Fensterman, the man behind BookExpo America, the New York Comic Con, the New York Anime Fest, and the soon-to-be-launched Chicago Comic and Entertainment Expo. The interaction (or lack thereof) between publishers and readers is a long-running hobbyhorse of mine, so this bit is of particular interest to me:

But for all this nuance, what is the real distinction between all these shows? Since I work so closely with both the business to business model and the con (or consumer/public) model, my observation is that the cons (I use this term generically to define SDCC, NYCC, C2E2) drive media coverage, are epicenters of energy, and allow an incredibly porous connection between creator and consumer. Trade events (exclusively business to business environments) lack this porous connection between creator and consumer. The con model is based on an outside-in style of connection and promotion; the creators are there to hear from the consumers, to influence the consumers, and to interact with the consumers. The model at trade events such as BEA is much more inside-out. Publishers are there to influence emissaries or tastemakers who are then expected to take the message to the book buying public based on what they saw and who they met.

The notable increase of bloggers at BEA and the quality and quantity of information that is conveyed through the Internet is certainly changing the paradigm at BEA as the “public” is becoming increasingly involved through a Web based universe. But this introduction of a public component is a long way from what we see at SDCC or NYCC. I am not suggesting that there is a perfect model for any single event. Different shows serve different purposes. But just as NYCC needs to think about building a better business to business environment to set it apart, so too does BEA need to think about creating more direct communication with the public. We live in a world where everyone feels empowered to have a “say” and to wield some influence. Since this is the case, I think it is appropriate for both NYCC and BEA to ask the question: just who is an industry insider anymore?

Exactly.


Comments are disabled for this article.
....
The History of Silence
The History of Silence by Pedro Zarraluki
Reviewed by P. T. Smith

Pedro Zarraluki’s The History of Silence (trans. Nick Caistor and Lorenza García) begins with the narrator and his wife, Irene, setting out to write a book about silence, itself called The History of Silence: “This is the story of how. . .

Read More >

Flesh-Coloured Dominoes
Flesh-Coloured Dominoes by Zigmunds Skujiņš
Reviewed by P. T. Smith

There are plenty of reasons you can fail to find the rhythm of a book. Sometimes it’s a matter of discarding initial assumptions or impressions, sometimes of resetting oneself. Zigmunds Skujiņš’s Flesh-Coloured Dominoes was a defining experience in the necessity. . .

Read More >

Iraqi Nights
Iraqi Nights by Dunya Mikhail
Reviewed by Vincent Francone

In a culture that privileges prose, reviewing poetry is fairly pointless. And I’ve long since stopped caring about what the world reads and dropped the crusade to get Americans to read more poems. Part of the fault, as I’ve suggested. . .

Read More >

Three-Light Years
Three-Light Years by Andrea Canobbio
Reviewed by Tiffany Nichols

I would like to pose the argument that it is rare for one to ever come across a truly passive protagonist in a novel. The protagonist (perhaps) of Three Light-Years, Claudio Viberti, is just that—a shy internist who lives in. . .

Read More >

The Little Horse
The Little Horse by Thorvald Steen
Reviewed by P. T. Smith

The last five days of the eleventh-century Icelandic politician, writer of sagas, and famous murder victim Snorri Sturleleson (the Norwegian spelling, Snorre, is preserved in the book) make up Thorvald Steen’s most recently translated historical fiction, The Little Horse. Murdered. . .

Read More >

Guys Like Me
Guys Like Me by Dominique Fabre
Reviewed by Peter Biello

We all know Paris, or at least we think we know it. The Eiffel Tower. The Latin Quarter. The Champs-Élysées. The touristy stuff. In Dominique Fabre’s novel, Guys Like Me, we’re shown a different side of Paris: a gray, decaying. . .

Read More >

Birth of a Bridge
Birth of a Bridge by Maylis de Kerangal
Reviewed by Christopher Iacono

One hundred pages into Birth of a Bridge, the prize-winning novel from French writer Maylis de Kerangal, the narrator describes how starting in November, birds come to nest in the wetlands of the fictional city of Coca, California, for three. . .

Read More >

Faces in the Crowd
Faces in the Crowd by Valeria Luiselli
Reviewed by Valerie Miles

At 30, the Mexican writer Valeria Luiselli is already gathering her rosebuds. Faces in the Crowd, her poised debut novel, was published by Coffee House Press, along with her Brodsky-infused essay collection, Sidewalks. The essays stand as a theoretical map. . .

Read More >

Fantomas Versus the Multinational Vampires: An Attainable Utopia
Fantomas Versus the Multinational Vampires: An Attainable Utopia by Julio Cortázar
Reviewed by Cameron Rowe

Fantomas Versus the Multinational Vampires: An Attainable Utopia (narrated by Julio Cortázar) is, not disappointingly, as wild a book as its title suggests. It is a half-novella half-graphic novel story about . . . what, exactly? A European tribunal, Latin. . .

Read More >

Self-Portrait in Green
Self-Portrait in Green by Marie NDiaye
Reviewed by Lori Feathers

Marie NDiaye has created a tiny, psychological masterpiece with her Self-Portrait in Green. In it she explores how our private fears and insecurities can distort what we believe to be real and can cause us to sabotage our intimate relationships.. . .

Read More >