3 August 10 | Chad W. Post

Today’s Publishing Perspectives article on the forthcoming Argentine ebook market is really interesting. Octavio Kulesz from Teseo delves into some of the difficulties facing Argentine publishers regarding the creation and sale of ebooks, making a case for Argentinean entrepreneurs to come along and save the day.

Therefore, the foundations for the resurrection of the industry have been laid: the users have started to demand online content and the public sector has shown it is ready to meet the industry’s need for new skills and infrastructure. However, as I have tried to point out, traditional publishing houses probably won’t leave their current lethargy — for they cannot do it without jeopardizing the very grounds of their business, which still revolves around paper copies consigned in physical bookstores.

In my opinion, given that the migration of the industry won’t come from analog publishers suddenly becoming digital but from new players joining the game, what we need now is a new generation of digital publishers entering the scene and taking over. This will require a big effort from that cohort, but the attempt will be worth making, since what is at stake is no less than the vitality of the forthcoming Argentinean (e)book industry.

I’ve been fascinated with Argentina since reading Hopscotch fifteen million (or so) years ago, and have been fascinated with the Argentine publishing scene since visiting Buenos Aires on an editor’s trip a few years back. Argentina happens to be the Guest of Honor at Frankfurt this year, and I’m planning on writing a number of stories about the Argentine publishing scene for the Publishing Perspectives Show Daily.

Anyway, you can check out Octavio’s complete article by clicking here.


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