19 September 07 | Chad W. Post

The one panel from Monday that hasn’t gotten a lot of coverage online is the Editors Buzz Panel. Consisting of French, German, and American editors (and Scott Moyers from Wylie—lot more below), this panel was an opportunity to highlight some really interesting forthcoming books.

Paul Otchakovsky-Laurens talked about Marie Darrieussecq’s latest book (which is the subject of a fascinating controversy); Jenna Johnson from Harcourt talked about I Have the Right to Destroy Myself and Michael Zollner from Tropen Verlag presented a book called What We Talk about When We Talk about Doping.

All the presentations were great, but what most got me going was Scott Moyers opening comments about fiction in translation. As someone who worked at Random House, Penguin, and now Wylie, he’s come into contact with a lot of big international authors. And I’m sure he’s a nice guy. But the things he said at the panel were a perfect example of how commercial publishing treats “international fiction” as a pure commodity and basically undercut a lot of the good interactions that happened earlier in the days.

First off, he started talking about W. G. Sebald’s Austerlitz, and that although Sebald had been “getting his name out there a bit,” this was an opportunity for Random House to put the “stamp of authority” on Sebald as a great European writers. Which is pretty inaccurate. New Directions (and Harvill in the UK) had been publishing Sebald for years and had already cultivated a huge reputation for him. Sebald was by no means unknown when Random House wrested the rights to Austerlitz away from New Directions in what seemed to be a pretty savage business move better suited to Wall Street than literary publishing. But RH saw an opportunity—not to promote Sebald, but to capitalize on him.

The next book he mentioned was The Shadow of the Wind by Carlos Ruiz Zafon. Which is a book with some merit, but not really the “great Barcelona novel” that it was portrayed as. But that’s an aesthetic debate, and it may be because I can name more than a dozen Spanish/Catalan writers that I have a slightly different perspective on where this fits in the Spanish literary tradition than Scott does.

What bugged me though was his insistence that, like with Esquivel’s Like Water for Chocolate, The Shadow of the Wind sent publishers rushing to find other Spanish novelists writing just like him. Even if true, that precisely describes one of the things wrong with American publishing. This sort of pigeonholing, this looking to replicate what “worked” leads to the publication of a lot of pale imitations that are generally uninteresting and create the viewpoint that all fiction from country X is all the same.

All of these events—like everything the French American Foundation, the French Cultural Services, and the German Book Office do—were designed to promote a widening appreciation of literature from other cultures. But this perspective that Scott presented—which actually is pretty dominant in the marketplace—represents the exact opposite. Instead of appreciating art from other cultures, these publishers treat these books as commodities. The Shadow of the Wind is great because it sold well, not necessarily because it’s a great book.

There’s nothing wrong with for profit companies running their business in profitable ways, but in my opinion, expressing such a condescending, somewhat ignorant viewpoint at such a panel designed to celebrate cultural exchanges made Americans look crass and culturally naive.


Comments are disabled for this article.
....
I Called Him Necktie
I Called Him Necktie by Milena Michiko Flašar
Reviewed by Christopher Iacono

While looking back at an episode in his life, twenty-year-old Taguchi Hiro remembers what his friend Kumamoto Akira said about poetry.

Its perfection arises precisely from its imperfection . . . . I have an image in my head. I see. . .

Read More >

Return to Killybegs
Return to Killybegs by Sorj Chalandon
Reviewed by Vincent Francone

The central concern of Sorj Chalandon’s novel Return to Killybegs appears to be explaining how a person of staunch political activism can be lead to betray his cause, his country, his people. Truth be told, the real theme of the. . .

Read More >

The Last Days
The Last Days by Laurent Seksik
Reviewed by Peter Biellp

Spoiler alert: acclaimed writer Stefan Zweig and his wife Lotte kill themselves at the end of Lauren Seksik’s 2010 novel, The Last Days.

It’s hard to avoid spoiling this mystery. Zweig’s suicide actually happened, in Brazil in 1942, and since then. . .

Read More >

Selected Stories
Selected Stories by Kjell Askildsen
Reviewed by P. T. Smith

To call Kjell Askildsen’s style sparse or terse would be to understate just how far he pushes his prose. Almost nothing is explained, elaborated on. In simple sentences, events occur, words are exchanged, narrators have brief thoughts. As often as. . .

Read More >

Letter from an Unknown Woman and Other Stories
Letter from an Unknown Woman and Other Stories by Stefan Zweig
Reviewed by Christopher Iacono

After a mysterious woman confesses to an author simply known as “R” that she has loved him since she was a teenager, she offers the following explanation: “There is nothing on earth like the love of a child that passes. . .

Read More >

Colorless Tsukuru and His Years of Pilgrimage
Colorless Tsukuru and His Years of Pilgrimage by Haruki Murakami
Reviewed by Will Eells

Floating around the internet amid the hoopla of a new Haruki Murakami release, you may have come across a certain Murakami Bingo courtesy of Grant Snider. It is exactly what it sounds like, and it’s funny because it’s true,. . .

Read More >

The Matiushin Case
The Matiushin Case by Oleg Pavlov
Reviewed by Brandy Harrison

The publisher’s blurb for Oleg Pavlov’s The Matiushin Case promises the prospective reader “a Crime and Punishment for today,” the sort of comparison that is almost always guaranteed to do a disservice to both the legendary dead and the ambitious. . .

Read More >

Fear: A Novel of World War I
Fear: A Novel of World War I by Gabriel Chevallier
Reviewed by Paul Doyle

One hundred years have passed since the start of World War I and it is difficult to believe that there are still novels, considered classics in their own countries, that have never been published in English. Perhaps it was the. . .

Read More >

Little Grey Lies
Little Grey Lies by Hédi Kaddour
Reviewed by P. T. Smith

In the London of Hédi Kaddour’s Little Grey Lies, translated by Teresa Lavender Fagan, peace has settled, but the tensions, fears, and anger of the Great War remain, even if tucked away behind stories and lies. Directly ahead, as those. . .

Read More >

Autobiography of a Corpse
Autobiography of a Corpse by Sigizmund Krzhizhanovsky
Reviewed by Simon Collinson

One of the greatest services—or disservices, depending on your viewpoint—Bertrand Russell ever performed for popular philosophy was humanizing its biggest thinkers in his History. No longer were they Platonic ideals, the clean-shaven exemplars of the kind of homely truisms that. . .

Read More >

The next few events from our Translation Events Calendar: See More Events >