20 September 13 | Chad W. Post

So, Vitamin Water decided to run a contest in Canada that included random words under the bottle cap—one in English and one in French. Supposedly Coca-Cola reviewed all the words in the contest, but seemed to miss out on a few crucial words that mean one thing in French and another in English . . . From Huffington Post Alberta:

Blake Loates was shocked to find the words “YOU RETARD” printed inside the cap of a Vitamin Water bottle while out for dinner with her husband Tuesday night.

“We immediately thought ‘You have got to be kidding me,’” she told the Huffington Post Alberta.

“We thought it might have been a disgruntled employee or someone in a (bottling) plant playing a joke.”

Her father, Doug, was equally shocked at the message, considering his younger daughter Fiona has cerebral palsy and autism. [. . .]

Retard in French translates to “late” or “delayed.”

“Coke told us they reviewed the words before the contest, so we’re still a bit confused about why, after sitting down and looking at the word list, they would decide to keep it. It’s English meaning is offensive and they should have realized that,” said Blake.


Comments are disabled for this article.
....
The Madmen of Benghazi
The Madmen of Benghazi by Gerard de Villiers
Reviewed by P. T. Smith

Reading a genre book—whether fantasy, science fiction, crime, thriller, etc.—which begins to seem excessively, stereotypically bad, I have to make sure to ask myself: is this parodying the flaws of the genre? Usually, this questioning takes its time coming. In. . .

Read More >

The Four Corners of Palermo
The Four Corners of Palermo by Giuseppe Di Piazza
Reviewed by Patience Haggin

The Sicilian Mafia has always been a rich subject for sensational crime fiction. The Godfather, Goodfellas, and The Sopranos worked the mob’s bloody corpses and family feuds to both entertainment and artistic value. Giuseppe di Piazza’s debut novel attempts this,. . .

Read More >

Writers
Writers by Antoine Volodine
Reviewed by P. T. Smith

Antoine Volodine’s vast project (40 plus novels) of what he calls the post-exotic remains mostly untranslated, so for many of us, understanding it remains touched with mystery, whispers from those “who know,” and guesswork. That’s not to say that, were. . .

Read More >

My Brilliant Friend
My Brilliant Friend by Elena Ferrante
Reviewed by Acacia O'Connor

It hasn’t quite neared the pitch of the waiting-in-line-at-midnight Harry Potter days, but in small bookstores and reading circles of New York City, an aura has attended the novelist Elena Ferrante and her works. One part curiosity (Who is she?),. . .

Read More >

Stealth
Stealth by Sonallah Ibrahim
Reviewed by Christopher Iacono

From the late 1940s to the early 1950s, Egypt was going through a period of transition. The country’s people were growing unhappy with the corruption of power in the government, which had been under British rule for decades. The Egyptians’. . .

Read More >

Miruna, a Tale
Miruna, a Tale by Bogdan Suceavă
Reviewed by Alta Ifland

Miruna is a novella written in the voice of an adult who remembers the summer he (then, seven) and his sister, Miruna (then, six) spent in the Evil Vale with their grandfather (sometimes referred to as “Grandfather,” other times as. . .

Read More >

Kamal Jann
Kamal Jann by Dominique Eddé
Reviewed by Lori Feathers

Kamal Jann by the Lebanese born author Dominique Eddé is a tale of familial and political intrigue, a murky stew of byzantine alliances, betrayals, and hostilities. It is a well-told story of revenge and, what’s more, a serious novel that. . .

Read More >

I Called Him Necktie
I Called Him Necktie by Milena Michiko Flašar
Reviewed by Christopher Iacono

While looking back at an episode in his life, twenty-year-old Taguchi Hiro remembers what his friend Kumamoto Akira said about poetry.

Its perfection arises precisely from its imperfection . . . . I have an image in my head. I see. . .

Read More >

Return to Killybegs
Return to Killybegs by Sorj Chalandon
Reviewed by Vincent Francone

The central concern of Sorj Chalandon’s novel Return to Killybegs appears to be explaining how a person of staunch political activism can be lead to betray his cause, his country, his people. Truth be told, the real theme of the. . .

Read More >

The Last Days
The Last Days by Laurent Seksik
Reviewed by Peter Biellp

Spoiler alert: acclaimed writer Stefan Zweig and his wife Lotte kill themselves at the end of Lauren Seksik’s 2010 novel, The Last Days.

It’s hard to avoid spoiling this mystery. Zweig’s suicide actually happened, in Brazil in 1942, and since then. . .

Read More >

The next few events from our Translation Events Calendar: See More Events >