So, Vitamin Water decided to run a contest in Canada that included random words under the bottle cap—one in English and one in French. Supposedly Coca-Cola reviewed all the words in the contest, but seemed to miss out on a few crucial words that mean one thing in French and another in English . . . From Huffington Post Alberta:
Blake Loates was shocked to find the words “YOU RETARD” printed inside the cap of a Vitamin Water bottle while out for dinner with her husband Tuesday night.
“We immediately thought ‘You have got to be kidding me,’” she told the Huffington Post Alberta.
“We thought it might have been a disgruntled employee or someone in a (bottling) plant playing a joke.”
Her father, Doug, was equally shocked at the message, considering his younger daughter Fiona has cerebral palsy and autism. [. . .]
Retard in French translates to “late” or “delayed.”
“Coke told us they reviewed the words before the contest, so we’re still a bit confused about why, after sitting down and looking at the word list, they would decide to keep it. It’s English meaning is offensive and they should have realized that,” said Blake.
When my eyes first crossed the back cover of Fabio Genovesi’s novel Live Bait, I was caught by a blurb nestled between accolades, a few words from a reviewer for La Repubblica stating that the novel was, however magically, “[b]eyond. . .
“I preferred the war to the plague,” writes Curzio Malaparte in his 1949 novel, The Skin. He speaks of World War II and the destruction it has wrought on Italy, the city of Naples in particular. But the plague he. . .
With the steady rise of feminist scholarship and criticism in recent decades, it is little wonder that the work of Louise Labé should be attracting, as Richard Sieburth tells us in the Afterword to his translation, a “wide and thriving”. . .
In Conversations, we find ourselves again in the protagonist’s conscious and subconscious, which is mostly likely that of Mr. César Aira and consistent with prototypical Aira style. This style never fails because each time Aira is able to develop a. . .
You are not ashamed of what you do, but of what they see you do. Without realizing it, life can be an accumulation of secrets that permeates every last minute of our routine . . .
The narrative history of. . .
Literature in translation often comes with a certain pedigree. In this little corner of the world, with so few books making it into this comforting nook, it is often those of the highest quality that cross through, and attention is. . .
Alessandro Baricco’s Mr. Gwyn is a set of two loosely interlinked novellas that play with narrative and the construction of character. Ably translated by Ann Goldstein, Mr. Gwyn plays some subtle metafictional games as Baricco delves into what it means. . .
I must admit upfront that I went into reading Saadat Hasan Manto’s Bombay Stories almost entirely blind. I have not read Salman Rushdie. I have read, perhaps, two short stories by Jhumpa Lahiri. I might shamefully add that I really. . .
Throughout his work The Gray Notebook, Josep Pla mentions many different authors, some of whom have inspired him to pick up a pen. One of them is Marcel Proust. Even though Pla normally prefers nonfiction, he lauds the French novelist. . .
On that September 11th I had a conversation with a professor friend who was teaching a creative writing class that evening. He questioned, “What can I possibly teach when all of this has happened?” While the dismay and grief were. . .