7 April 08 | Chad W. Post

This past weekend, I was able to attend the AAS conference in Atlanta and speak on a roundtable about “The Translation and Publication of Contemporary Japanese Literature: Strategies and Resources” put together by the Japanese Literature Publishing and Promotion Center.

I’ve written about J-Lit a few times in the past, mainly because this is such a cool organization that produces really beautiful promotions . . . The basic thrust of the J-Lit Center is to get more works of Japanese literature translated and published throughout the world. To accomplish this goal, they started the JLPP (Japanese Literature Publishing Project) through which a committee identifies approx. 9 titles a year that the J-Lit Center has translated into English, Russian, and French. After the books are translated, J-Lit serves as the foreign agent, finding publishers in the respective countries to publish these titles. The publisher has to acquire rights to the book and translation from the J-Lit Center, but to further support these titles, the J-Lit Center purchases 2,000 copies upon publication (at a discount) from the publisher.

So from the publisher’s perspective, this is a really sweet deal. Preselected works of high quality literature, already translated by very good translators, pre-edited by people at the J-Lit Center, one-stop shopping for the rights, and guaranteed sales of 2,000 copies . . .

I did a few of the books from this program during my time at Dalkey (aside from Voices from Chernobyl, these are the only books in recent memory that Dalkey’s done in hardcover editions), and there are a number of books from the recent lists that I’m really interested in reading once they’re translated.

Overall, this is a great way of promoting Japanese literature and has led to the publication of 26 titles in English over the past 4-5 years. Not bad . . .

This panel was a follow-up to the one on publishing that took place last year when the AAS was in Boston, which was very, very well-attended. (This year the panel was from 5-7—during the first Final Four game—and still attracted a decent crowd of interesting academics and translators.)

All of the people on the panel were wonderful, and Prof. Stephen Snyder was an excellent moderator. (And provided a lot of useful information, since he’s on the committee that selects the books for the JLPP list.) Ako Sahara gave an interesting overview of J-Lit, its programs, and its goal of partnering with a U.S. institution to start a translation seminar here in the States to train Japanese translators.

Miho Walsh talked about the Donald Keene Center Japan-U.S. Friendship Commission Prize for the Translation of Japanese Literature, which is given out annually to a classical and modern translation of Japanese literature.

Wayne Lammers talked about the difficulties of being an independent scholar, and Doug Kibbee (who is referenced again on Literary Saloon today) talked about the University of Illinois’s translation center.

What I found most interesting was the speech by Isao Tsujimoto from the Japan Foundation about the need to create something that will help American readers to approach and understand foreign works. He was very concerned with the fact that a lot of translations come out with no surrounding context, and there’s not a lot of resources available for general readers to orient themselves to a particular book/author/country/culture, etc.

To me, this reflected both what I wanted to talk about (the coming transformation of our translation database) and Larry Venuti’s recent comments about the need for “translation culture.” Contrary to the normal “culture of complaint” that has infested every aspect of book culture (no one reads, no one makes money, no one reviews books, no one buys books, etc., etc.) there seems to be a growing trend of trying to find new ways of engaging with an audience that is more active and innovative than the usual we-publish-you-buy sort of set up.

There’s still a lack of specific activities, but the fact that people are at least thing in a positive way looking for things that could be done is very encouraging to me and a nice shift from the old view of having to find someone to subsidize all translations since they were destined money losers. Not that translations aren’t tough sells—rarely do they breakeven, and nonprofit presses such as Open Letter, Archipelago, Graywolf, ete. need donations to stay afloat—but it’s healthier for the book culture in the long run if time and resources are invested in developing a translation culture than in ensuring that a publisher can breakeven after selling only 500 copies of a book.

One of the off-hand comments that caught my ear was the fact that the people on the JLPP selection committee had access to the sales data for all previously published titles, and that aside from a few exceptions (such as Ryunosuke Akutagawa’s Rashomon and Seventeen Other Stories) none of the books sold very well. I haven’t seen many reviews of the recent JLPP books, and suspect that publishers have come to rely on the 2,000 copies being bought by the J-Lit Center to account for the majority of sales. Which kind of sucks. This guaranteed sale should free up the publisher to take a few more risks and do something special for these books. (These would be prime candidates for some sort of free e-book promotion.) Hopefully the JLPP will focus on placing their forthcoming titles with presses that are savvy promoters—a few breakthroughs would do wonders for the J-Lit profile.

(As a sidenote, anyone interested in contemporary Japanese writers should get a copy of this book that the JLPP put out a year ago. It’s incredibly comprehensive and useful, and supposedly volume two will be out shortly . . .)


Comments are disabled for this article.
....
A Simple Story: The Last Malambo
A Simple Story: The Last Malambo by Leila Guerriero
Reviewed by Emilee Brecht

Leila Guerriero’s A Simple Story: The Last Malambo chronicles the unique ferocity of a national dance competition in Argentina. The dance, called the malambo, pushes the physical and mental limits of male competitors striving to become champions of not only. . .

Read More >

The Little Buddhist Monk & The Proof
The Little Buddhist Monk & The Proof by Cesar Aira
Reviewed by Will Eells

Aira continues to surprise and delight in his latest release from New Directions, which collects two novellas: the first, The Little Buddhist Monk, a fairly recent work from 2005, and The Proof, an earlier work from 1989. There are a. . .

Read More >

Agnes
Agnes by Peter Stamm
Reviewed by Dorian Stuber

The narrator of Peter Stamm’s first novel, Agnes, originally published in 1998 and now available in the U.S. in an able translation by Michael Hofmann, is a young Swiss writer who has come to Chicago to research a book on. . .

Read More >

Class
Class by Francesco Pacifico
Reviewed by Vincent Francone

The thing about Class is that I don’t know what the hell to think about it, yet I can’t stop thinking about it. I’ll begin by dispensing with the usual info that one may want to know when considering adding. . .

Read More >

The Dispossessed
The Dispossessed by Szilárd Borbély
Reviewed by Jason Newport

To be, or not to be?

Hamlet’s enduring question is one that Szilárd Borbély, acclaimed Hungarian poet, verse-playwright, librettist, essayist, literary critic, short-story writer, and, finally, novelist, answered sadly in the negative, through his suicide in 2014, at the. . .

Read More >

A Greater Music
A Greater Music by Bae Suah
Reviewed by Pierce Alquist

A Greater Music is the first in a line of steady and much-anticipated releases by Bae Suah from key indie presses (this one published by Open Letter). Building off of the interest of 2016 Best Translated Book Award longlist nominee. . .

Read More >

Two Lost Souls: on "Revulsion" and "Cabo De Gata"
Two Lost Souls: on "Revulsion" and "Cabo De Gata" by Horacio Castellanos Moya; Eugen Ruge
Reviewed by Tim Lebeau

The dislocation of individuals from the countries of their birth has long been a common theme in contemporary literature. These two short novels recently translated into English appear firmly rooted in this tradition of ex-pat literature, but their authors eschew. . .

Read More >

Melancholy
Melancholy by László Földényi
Reviewed by Jason Newport

In Melancholy, Hungarian author, critic, and art theorist László Földényi presents a panorama of more than two thousand years of Western historical and cultural perspectives on the human condition known as melancholia. In nine chapters, Földényi contrasts the hero worship. . .

Read More >

The Hatred of Music
The Hatred of Music by Pascal Quignard
Reviewed by Jeanne Bonner

Pascal Quignard’s __The Hatred of Music_ is the densest, most arcane, most complex book I’ve read in ages. It’s also a book that covers a topic so basic, so universal—almost primordial—that just about any reader will be perversely thrilled by. . .

Read More >

Fragile Travelers
Fragile Travelers by Jovanka Živanović
Reviewed by Damian Kelleher

In Gustave Flaubert’s Madame Bovary, Flaubert attempted to highlight the ordinary, tired, and often crass nature of common expressions by italicising them within the text. When Charles, Emma Bovary’s mediocre husband, expresses himself in a manner akin to that of. . .

Read More >