20 October 09 | Chad W. Post

This post originally appeared on the Frankfurt Book Fair blog. I highly recommend visiting the official blog for interesting posts from Richard Nash, Alex Hippisley-Cox, and Arun Wolf

Over the past few years, the Abu Dhabi International Book Fair has grown substantially, taking on a more professional focus and serving as the platform for visitors and publishing folks within the region to meet and start doing business. One of the driving forces behind the expansion of ADIBF is the belief among foreign publishers that the Middle East represents a relatively untapped market (pun unintended) with enormous potential.

Today’s “teatime” event offered a chance for English-language publishers to get a better understanding of the opportunities in the region, and to demonstrate how valuable it is to attend the ADIBF (and as a publisher myself, I can confirm this).

This may well have been the most well-organized, comprehensive, and useful panel that I’ve attended so far at the Fair. (Not that the others were bad, but damn, this was like consultant-level knowledge.) Each of the presenters were very clear, very engaging, and very practical in their advice.

The difficulties for English-language publishers wanting to enter into the Arabic market are fairly evident, but worth repeating: reading isn’t a fundamental activity in the Arab world, most print runs are very small, and books are considered to be a luxury purchase. Not to mention, the “Arab Book Market” is by no means homogenous, with each country functioning in a slightly different way and applying different censorship criteria. And the Western idea of “distributors/wholesalers” is totally different in the Arab World.

That said, opportunities exist both for trade publishers and educational publishers. On the trade front, the fact that bookstores are becoming more professional—through the opening of Borders, Virgin Megastores, etc., in the UAE—offers sudden opportunities for publishers to get their books in front of readers. Plus, there are a lot of programs in place to promote literacy and encourage children to become readers.

On the educational side of things, there’s even more going on. Every year more and more International Schools are opening in the UAE (and elsewhere). At the present time, more than 450,000 students are being taught in English. Parallel to overall education initiatives, a lot of money is going into expanding and improving library collections. Ministries of Education are spending a lot of money on educational resources and teacher training, and are looking for appropriate materials to use and companies to partner with.

All of this sounds great, and looks good on paper, but to really take advantage of these opportunities and the rapidly expanding Arabic book market, the best thing to do is to learn more about the Arab world and how business is done there, and to start making connections with people in the area. For that reason, attending the ADIBF next March makes a lot of sense.


Comments are disabled for this article.
....
The Seven Good Years
The Seven Good Years by Etgar Keret
Reviewed by Vincent Francone

It’s a rare and wonderful book that begins and ends with violence and humor. At the start of Etgar Keret’s The Seven Good Years, Keret is in a hospital waiting for the birth of his first child while nurses, in. . .

Read More >

Human Acts
Human Acts by Han Kang
Reviewed by J.C. Sutcliffe

Last year, Han Kang’s The Vegetarian was an unexpected critical hit. Now, it’s just been published in the U.S. and has already received a great deal of positive critical attention. The Vegetarian was a bold book to attempt as an. . .

Read More >

Nowhere to Be Found
Nowhere to Be Found by Bae Suah
Reviewed by Pierce Alquist

It’s been almost a year since the publication of Nowhere to Be Found by Bae Suah, but despite being included on the 2015 PEN Translation award longlist, and some pretty vocal support from key indie presses, the book has. . .

Read More >

La paz de los vencidos
La paz de los vencidos by Jorge Eduardo Benavides
Reviewed by Brendan Riley

Jorge Eduardo Benavides’ novel La paz de los vencidos (The Peace of the Defeated) takes the form of a diary written by a nameless Peruvian thirty-something intellectual slumming it in Santa Cruz de Tenerife in Spain’s Canary Islands. Recently relocated. . .

Read More >

Souffles-Anfas: A Critical Anthology
Souffles-Anfas: A Critical Anthology by Various
Reviewed by Emma Ramadan

Anyone with any interest at all in contemporary Moroccan writing must start with Souffles. A cultural and political journal, Souffles (the French word for “breaths”) was founded in 1966 by Abdellatif Laâbi and Mostafa Nissabouri. Run by a group of. . .

Read More >

Berlin
Berlin by Aleš Šteger
Reviewed by Vincent Francone

Randall Jarrell once argued a point that I will now paraphrase and, in doing so, over-simplify: As a culture, we need book criticism, not book reviews. I sort of agree, but let’s not get into all of that. Having finished. . .

Read More >

The Gun
The Gun by Fuminori Nakamura
Reviewed by Will Eells

Like any good potboiler worth its salt, Fuminori Nakamura’s The Gun wastes no time setting up its premise: “Last night, I found a gun. Or you could say I stole it, I’m not really sure. I’ve never seen something so. . .

Read More >

This Place Holds No Fear
This Place Holds No Fear by Monika Held
Reviewed by Lori Feathers

Heiner Resseck, the protagonist in Monika Held’s thought-provoking, first novel, This Place Holds No Fear, intentionally re-lives his past every hour of every day. His memories are his treasures, more dear than the present or future. What wonderful past eclipses. . .

Read More >

The Room
The Room by Jonas Karlsson
Reviewed by Peter Biello

If you’ve ever worked in a corporate office, you’ve likely heard the phrase, “Perception is reality.” To Björn, the office worker who narrates Jonas Karlsson’s novel The Room, the reality is simple: there’s a door near the bathroom that leads. . .

Read More >

Thérèse and Isabelle
Thérèse and Isabelle by Violette Leduc
Reviewed by Kaija Straumanis

I recently listened to Three Percent Podcast #99, which had guest speaker Julia Berner-Tobin from Feminist Press. In addition to the usual amusement of finally hearing both sides of the podcast (normally I just hear parts of Chad’s side. . .

Read More >

The next few events from our Translation Events Calendar: See More Events >