20 October 09 | Chad W. Post

This post originally appeared on the Frankfurt Book Fair blog. I highly recommend visiting the official blog for interesting posts from Richard Nash, Alex Hippisley-Cox, and Arun Wolf

Over the past few years, the Abu Dhabi International Book Fair has grown substantially, taking on a more professional focus and serving as the platform for visitors and publishing folks within the region to meet and start doing business. One of the driving forces behind the expansion of ADIBF is the belief among foreign publishers that the Middle East represents a relatively untapped market (pun unintended) with enormous potential.

Today’s “teatime” event offered a chance for English-language publishers to get a better understanding of the opportunities in the region, and to demonstrate how valuable it is to attend the ADIBF (and as a publisher myself, I can confirm this).

This may well have been the most well-organized, comprehensive, and useful panel that I’ve attended so far at the Fair. (Not that the others were bad, but damn, this was like consultant-level knowledge.) Each of the presenters were very clear, very engaging, and very practical in their advice.

The difficulties for English-language publishers wanting to enter into the Arabic market are fairly evident, but worth repeating: reading isn’t a fundamental activity in the Arab world, most print runs are very small, and books are considered to be a luxury purchase. Not to mention, the “Arab Book Market” is by no means homogenous, with each country functioning in a slightly different way and applying different censorship criteria. And the Western idea of “distributors/wholesalers” is totally different in the Arab World.

That said, opportunities exist both for trade publishers and educational publishers. On the trade front, the fact that bookstores are becoming more professional—through the opening of Borders, Virgin Megastores, etc., in the UAE—offers sudden opportunities for publishers to get their books in front of readers. Plus, there are a lot of programs in place to promote literacy and encourage children to become readers.

On the educational side of things, there’s even more going on. Every year more and more International Schools are opening in the UAE (and elsewhere). At the present time, more than 450,000 students are being taught in English. Parallel to overall education initiatives, a lot of money is going into expanding and improving library collections. Ministries of Education are spending a lot of money on educational resources and teacher training, and are looking for appropriate materials to use and companies to partner with.

All of this sounds great, and looks good on paper, but to really take advantage of these opportunities and the rapidly expanding Arabic book market, the best thing to do is to learn more about the Arab world and how business is done there, and to start making connections with people in the area. For that reason, attending the ADIBF next March makes a lot of sense.


Comments are disabled for this article.
....
My Brilliant Friend
My Brilliant Friend by Elena Ferrante
Reviewed by Acacia O'Connor

It hasn’t quite neared the pitch of the waiting-in-line-at-midnight Harry Potter days, but in small bookstores and reading circles of New York City, an aura has attended the novelist Elena Ferrante and her works. One part curiosity (Who is she?),. . .

Read More >

Stealth
Stealth by Sonallah Ibrahim
Reviewed by Christopher Iacono

From the late 1940s to the early 1950s, Egypt was going through a period of transition. The country’s people were growing unhappy with the corruption of power in the government, which had been under British rule for decades. The Egyptians’. . .

Read More >

Miruna, a Tale
Miruna, a Tale by Bogdan Suceavă
Reviewed by Alta Ifland

Miruna is a novella written in the voice of an adult who remembers the summer he (then, seven) and his sister, Miruna (then, six) spent in the Evil Vale with their grandfather (sometimes referred to as “Grandfather,” other times as. . .

Read More >

Kamal Jann
Kamal Jann by Dominique Eddé
Reviewed by Lori Feathers

Kamal Jann by the Lebanese born author Dominique Eddé is a tale of familial and political intrigue, a murky stew of byzantine alliances, betrayals, and hostilities. It is a well-told story of revenge and, what’s more, a serious novel that. . .

Read More >

I Called Him Necktie
I Called Him Necktie by Milena Michiko Flašar
Reviewed by Christopher Iacono

While looking back at an episode in his life, twenty-year-old Taguchi Hiro remembers what his friend Kumamoto Akira said about poetry.

Its perfection arises precisely from its imperfection . . . . I have an image in my head. I see. . .

Read More >

Return to Killybegs
Return to Killybegs by Sorj Chalandon
Reviewed by Vincent Francone

The central concern of Sorj Chalandon’s novel Return to Killybegs appears to be explaining how a person of staunch political activism can be lead to betray his cause, his country, his people. Truth be told, the real theme of the. . .

Read More >

The Last Days
The Last Days by Laurent Seksik
Reviewed by Peter Biellp

Spoiler alert: acclaimed writer Stefan Zweig and his wife Lotte kill themselves at the end of Lauren Seksik’s 2010 novel, The Last Days.

It’s hard to avoid spoiling this mystery. Zweig’s suicide actually happened, in Brazil in 1942, and since then. . .

Read More >

Selected Stories
Selected Stories by Kjell Askildsen
Reviewed by P. T. Smith

To call Kjell Askildsen’s style sparse or terse would be to understate just how far he pushes his prose. Almost nothing is explained, elaborated on. In simple sentences, events occur, words are exchanged, narrators have brief thoughts. As often as. . .

Read More >

Letter from an Unknown Woman and Other Stories
Letter from an Unknown Woman and Other Stories by Stefan Zweig
Reviewed by Christopher Iacono

After a mysterious woman confesses to an author simply known as “R” that she has loved him since she was a teenager, she offers the following explanation: “There is nothing on earth like the love of a child that passes. . .

Read More >

Colorless Tsukuru and His Years of Pilgrimage
Colorless Tsukuru and His Years of Pilgrimage by Haruki Murakami
Reviewed by Will Eells

Floating around the internet amid the hoopla of a new Haruki Murakami release, you may have come across a certain Murakami Bingo courtesy of Grant Snider. It is exactly what it sounds like, and it’s funny because it’s true,. . .

Read More >

The next few events from our Translation Events Calendar: See More Events >