20 October 09 | Chad W. Post

This post originally appeared on the Frankfurt Book Fair blog. I highly recommend visiting the official blog for interesting posts from Richard Nash, Alex Hippisley-Cox, and Arun Wolf

In order to better promote works of Indian literature and independent Indian presses, a number of publishers are talking about joining forces to create their own collective stand at next year’s Book Fair. Granted, this is all still in development, but Zubaan Books, DC Books, Blaft, and Kalachuvadu Publications have all agreed in principle to working together to create a large, joint display at FBF 2010.

Let me put this into a bit of perspective and explain to anyone not actually here at the Fair why this is noteworthy. If you wander through halls 5 and 6 (again, for those not here, the FBF is made up of eight large halls filled with throusands of stands) you’ll see huge displays from the “book offices” in Romania, Hungary, Estonia, Denmark, Argentina, Iceland, Macedonia, etc., etc. These national book promotions are incredibly helpful to publishers looking for some information about what’s going on in the book scene in a particular part of the world. There are usually overview guides (e.g., “48 New Writers from Poland,” “New Korean Fiction,” “10 Books from Holland and Flanders”) booklets with data on that country’s book market, lists upon lists upon lists of publishers from that country, and all kinds of other promotional material.

Well, although India was a huge success as Guest of Honor just a few short years ago, the National Book Trust stand is completely empty and covered with a white sheet. Not to salt a wound or anything like that, but the Pakistan stand right around the corner is hoppin’ . . .

So for anyone interested in finding out what’s going on in Indian lit, you have the more difficult task of having to troll the aisles and talk (or try to talk) to all the individual publishers. This possible alternative—a vibrant stand with X number of innovative, indie presses—would be a frickin’ godsend. India is booming in all ways. And it’s a market that a lot of people are interested in. To provide a bigger, more attractive, more active platform for these presses to share their knowledge and info would be spectacular.

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