11 December 09 | Chad W. Post

As was announced yesterday, Kirkus Reviews (and Editor & Publisher) is shutting down. Which kind of has people a bit worked up. It’s not every day that you see such a palpable sign of your industry’s troubles as when one of the few pure trade publications just ceases to be.

When I was at Dalkey, a Kirkus review was a time to bitch and moan about how reviewers never understood our books, and how irritating the phrase “not for everyone” really can be. Some of the meanest reviews I’ve read in my life came from Kirkus. Their anonymous reviewers could pile on a book like no one else. (Although miraculously, for whatever reason, they absolutely love Open Letter titles, giving us our first starred review, taking a look at all of our titles from the get go, etc.)

Along with Publishers Weekly and Library Journal, Kirkus has served as one of the most influential advance reviews around. Jerome Kramer does a great job summing this up and looking at some of the implications in his editorial for Publishing Perspectives:

I know the significant value Kirkus has in its brand equity, the decades of accumulated goodwill, or at least begrudging respect, for its often-accurate, frequently-prescient and sometimes perversely mean-spirited reviews. For decades, those reviews have been a critical piece of the tinder that publicists use to light a fire under a book—the real flame coming from the coverage in People or The New York Times or Oprah. The industry religion has held that those places, where coverage can actually move a lot of copies, look to the advance sources for guidance. [. . .]

So it may well be that the magazine’s end is entirely an unfortunate outcome of media company bean-counting. The intriguing question, though, is whether the industry still needs advance reviews the way it used to. Like it or not, they’re worth less every day in a world where everyone’s sister’s friend has a handle or a blog like Readermommy or Bookluvah (I tried to make up names that don’t exist, really I did, but it’s near impossible—sorry Readermommy and Bookluvah). The dynamics that used to drive book promotion and marketing have been radically altered over the past five to ten years, with the explosion of online equivalents to hand-selling and friend recommendations so incredibly prevalent all over the web. The decimation of conventional review outlets has been well documented and thoroughly lamented. But it may well be that the takeover of the real-estate formerly occupied by thoroughly-informed, well-read, smarty-pants professional reviewers by user-generated content and literary bloggers is inexorable.

The reality is that today’s generation of book marketers and publicists will figure out how to move ahead, with or without advance reviews, and the staffers at People and The New York Times and Oprah will have no shortage of sources coaxing them to this or that title. And yet, there remains the distinct sense that something will be missing, that some gap will be opened up. And what that means, of course, is an opportunity for someone to fill it. Good luck, someone.


Comments are disabled for this article.
....
Berlin
Berlin by Aleš Šteger
Reviewed by Vincent Francone

Randall Jarrell once argued a point that I will now paraphrase and, in doing so, over-simplify: As a culture, we need book criticism, not book reviews. I sort of agree, but let’s not get into all of that. Having finished. . .

Read More >

The Gun
The Gun by Fuminori Nakamura
Reviewed by Will Eells

Like any good potboiler worth its salt, Fuminori Nakamura’s The Gun wastes no time setting up its premise: “Last night, I found a gun. Or you could say I stole it, I’m not really sure. I’ve never seen something so. . .

Read More >

This Place Holds No Fear
This Place Holds No Fear by Monika Held
Reviewed by Lori Feathers

Heiner Resseck, the protagonist in Monika Held’s thought-provoking, first novel, This Place Holds No Fear, intentionally re-lives his past every hour of every day. His memories are his treasures, more dear than the present or future. What wonderful past eclipses. . .

Read More >

The Room
The Room by Jonas Karlsson
Reviewed by Peter Biello

If you’ve ever worked in a corporate office, you’ve likely heard the phrase, “Perception is reality.” To Björn, the office worker who narrates Jonas Karlsson’s novel The Room, the reality is simple: there’s a door near the bathroom that leads. . .

Read More >

Thérèse and Isabelle
Thérèse and Isabelle by Violette Leduc
Reviewed by Kaija Straumanis

I recently listened to Three Percent Podcast #99, which had guest speaker Julia Berner-Tobin from Feminist Press. In addition to the usual amusement of finally hearing both sides of the podcast (normally I just hear parts of Chad’s side. . .

Read More >

On the Edge
On the Edge by Rafael Chirbes
Reviewed by Jeremy Garber

Let’s not deceive ourselves, man is nothing very special. In fact, there are so many of us that our governments don’t know what to do with us at all. Six billion humans on the planet and only six or seven. . .

Read More >

Rambling Jack
Rambling Jack by Micheál Ó Conghaile
Reviewed by Vincent Francone

“Rambling Jack—what’s that?”
“A novel. Novella, I guess.”
“Yeah, it looks short. What is it, a hundred pages?”
“Sorta. It’s a duel language book, so really, only about… 50 pages total.”
“50 pages?”
“Including illustrations.”
“And this—what. . .

Read More >

The Things We Don't Do
The Things We Don't Do by Andrés Neuman
Reviewed by Tiffany Nichols

Many authors are compared to Roberto Bolaño. However, very few authors have the privilege of having a Roberto Bolaño quote on the cover of their work; and at that, one which states, “Good readers will find something that can be. . .

Read More >

Private Life
Private Life by Josep Maria de Sagarra
Reviewed by Christopher Iacono

In Josep Maria de Sagarra’s Private Life, a man harangues his friend about literature while walking through Barcelona at night:

When a novel states a fact that ties into another fact and another and another, as the chain goes on. . .

Read More >

Dinner
Dinner by César Aira
Reviewed by Lori Feathers

César Aira dishes up an imaginative parable on how identity shapes our sense of belonging with Dinner, his latest release in English. Aira’s narrator (who, appropriately, remains nameless) is a self-pitying, bitter man—in his late fifties, living again with. . .

Read More >