11 December 09 | Chad W. Post

As was announced yesterday, Kirkus Reviews (and Editor & Publisher) is shutting down. Which kind of has people a bit worked up. It’s not every day that you see such a palpable sign of your industry’s troubles as when one of the few pure trade publications just ceases to be.

When I was at Dalkey, a Kirkus review was a time to bitch and moan about how reviewers never understood our books, and how irritating the phrase “not for everyone” really can be. Some of the meanest reviews I’ve read in my life came from Kirkus. Their anonymous reviewers could pile on a book like no one else. (Although miraculously, for whatever reason, they absolutely love Open Letter titles, giving us our first starred review, taking a look at all of our titles from the get go, etc.)

Along with Publishers Weekly and Library Journal, Kirkus has served as one of the most influential advance reviews around. Jerome Kramer does a great job summing this up and looking at some of the implications in his editorial for Publishing Perspectives:

I know the significant value Kirkus has in its brand equity, the decades of accumulated goodwill, or at least begrudging respect, for its often-accurate, frequently-prescient and sometimes perversely mean-spirited reviews. For decades, those reviews have been a critical piece of the tinder that publicists use to light a fire under a book—the real flame coming from the coverage in People or The New York Times or Oprah. The industry religion has held that those places, where coverage can actually move a lot of copies, look to the advance sources for guidance. [. . .]

So it may well be that the magazine’s end is entirely an unfortunate outcome of media company bean-counting. The intriguing question, though, is whether the industry still needs advance reviews the way it used to. Like it or not, they’re worth less every day in a world where everyone’s sister’s friend has a handle or a blog like Readermommy or Bookluvah (I tried to make up names that don’t exist, really I did, but it’s near impossible—sorry Readermommy and Bookluvah). The dynamics that used to drive book promotion and marketing have been radically altered over the past five to ten years, with the explosion of online equivalents to hand-selling and friend recommendations so incredibly prevalent all over the web. The decimation of conventional review outlets has been well documented and thoroughly lamented. But it may well be that the takeover of the real-estate formerly occupied by thoroughly-informed, well-read, smarty-pants professional reviewers by user-generated content and literary bloggers is inexorable.

The reality is that today’s generation of book marketers and publicists will figure out how to move ahead, with or without advance reviews, and the staffers at People and The New York Times and Oprah will have no shortage of sources coaxing them to this or that title. And yet, there remains the distinct sense that something will be missing, that some gap will be opened up. And what that means, of course, is an opportunity for someone to fill it. Good luck, someone.


Comments are disabled for this article.
....
A Greater Music
A Greater Music by Bae Suah
Reviewed by Pierce Alquist

A Greater Music is the first in a line of steady and much-anticipated releases by Bae Suah from key indie presses (this one published by Open Letter). Building off of the interest of 2016 Best Translated Book Award longlist nominee. . .

Read More >

Two Lost Souls: on "Revulsion" and "Cabo De Gata"
Two Lost Souls: on "Revulsion" and "Cabo De Gata" by Horacio Castellanos Moya; Eugen Ruge
Reviewed by Tim Lebeau

The dislocation of individuals from the countries of their birth has long been a common theme in contemporary literature. These two short novels recently translated into English appear firmly rooted in this tradition of ex-pat literature, but their authors eschew. . .

Read More >

Melancholy
Melancholy by László Földényi
Reviewed by Jason Newport

In Melancholy, Hungarian author, critic, and art theorist László Földényi presents a panorama of more than two thousand years of Western historical and cultural perspectives on the human condition known as melancholia. In nine chapters, Földényi contrasts the hero worship. . .

Read More >

The Hatred of Music
The Hatred of Music by Pascal Quignard
Reviewed by Jeanne Bonner

Pascal Quignard’s __The Hatred of Music_ is the densest, most arcane, most complex book I’ve read in ages. It’s also a book that covers a topic so basic, so universal—almost primordial—that just about any reader will be perversely thrilled by. . .

Read More >

Fragile Travelers
Fragile Travelers by Jovanka Živanović
Reviewed by Damian Kelleher

In Gustave Flaubert’s Madame Bovary, Flaubert attempted to highlight the ordinary, tired, and often crass nature of common expressions by italicising them within the text. When Charles, Emma Bovary’s mediocre husband, expresses himself in a manner akin to that of. . .

Read More >

Nineteen Ways of Looking at Wang Wei
Nineteen Ways of Looking at Wang Wei by Eliot Weinberger
Reviewed by Russell Guilbault

Eliot Weinberger takes big strides across literary history in his genuinely breathtaking short work, 19 Ways of Looking at Wang Wei, tracking translations of a short ancient Chinese poem from the publication of Ezra Pound’s Cathay in 1915 to Gary. . .

Read More >

Radio: Wireless Poem in Thirteen Messages
Radio: Wireless Poem in Thirteen Messages by Kyn Taniya
Reviewed by Vincent Francone

Prose translators will likely disagree, but I believe translating poetry requires a significant level of talent, a commitment to the text, and near mania, all of which suggests that the undertaking is the greatest possible challenge. The task is to. . .

Read More >

The Subsidiary
The Subsidiary by Matías Celedón
Reviewed by Vincent Francone

The biggest issues with books like The Subsidiary often have to do with their underpinnings—when we learn that Georges Perec wrote La Disparition without once using the letter E, we are impressed. Imagine such a task! It takes a high. . .

Read More >

Thus Bad Begins
Thus Bad Begins by Javier Marías
Reviewed by Kristel Thornell

Following The Infatuations, Javier Marías’s latest novel seems, like those that have preceded it, an experiment to test fiction’s capacity to mesmerize with sombre-sexy atmospheres and ruminative elongated sentences stretched across windowless walls of paragraphs. Thus Bad Begins offers his. . .

Read More >

Death by Water
Death by Water by Kenzaburo Oe
Reviewed by Will Eells

Death by Water, Kenzaburo Oe’s latest novel to be translated into English, practically begs you to read it as autobiography. Like The Changeling, as well as many other works not yet released in English, Death by Water is narrated in. . .

Read More >