OK, with a little luck I’ll be able to post a lot of new content later this week during the American Literary Translators Conference. This is one of my favorite conferences of the year, in part because of all the cool people there, in part because the panels tend to be pretty interesting. I’ll post more about this separately (maybe). For now, here’s another post from the Publishing Perspectives Frankfurt Show Daily. It’s all about AmazonCrossing, which we’ve written about before, but in this case I had a chance to interview the Amazon.com Books VP Jeff Belle and talk a bit about the unique way Amazon is looking for their titles.
In the world of translation publishing, one of the more interesting developments of the past year was the launching of AmazonCrossing, a new initiative of Amazon.com Books. The imprint’s first book—The King of Kahel by Tierno Monenembo—goes on sale November 2nd, and a second batch of six titles was announced late last month.
According to Amazon.com Books Vice President Jeff Belle, the seed of AmazonCrossing was planted a couple years back when he read a report by translator extraordinaire Esther Allen about the “three percent problem”—the fact that, of all the books published in the US, only three percent are works in translation. As Belle stated, this dismal statistic “is really at odds with Amazon’s vision of making every book in every language available to our customers.” Allen educated Amazon about the translation market, leading Amazon to start funding translations through the “Author & Publisher Giving Program,” and to launch AmazonCrossing to “discover great voices of the world that have not been translated into English and introduce them to [Amazon’s] English-speaking customers.”
Amazon.com has been moving in the direction of publishing for some time now, first with a couple of self-publishing options—CreateSpace (formerly BookSurge) is a print option, and any author/publisher can sell their eBooks through Amazon’s Kindle program. In a somewhat more traditional publishing vein, there’s also AmazonEncore, through which Amazon uses information such as customer reviews to identify “exceptional, overlooked books and authors” that deserve to have their works reintroduced to readers. These titles are available both in print and Kindle formats.
In some ways, AmazonCrossing is an extension of the Encore program, with Amazon acquiring rights and responsible for the marketing of these books. What’s interesting is that they’ve chosen to pursue international works—a category that many of commercial publishers shy away from. As Jeff Belle puts it, this “dearth of foreign translations into English” is one area of publishing that’s not well served.
As mentioned above, the first title in the AmazonCrossing program is Tierno Monenembo’s The King of Kahel, which first came to Amazon’s attention when it won the 2008 Prix Renaudot in France and just starting to plan this initiative. More than a year later, the English rights were still available, which further convinced Belle and the rest of the Amazon team that there are a lot of great books that never make their way into English.
Similar to the Encore program, customer reviews (in this case on Amazon.fr—the company’s French site) helped convince Amazon to go ahead with this book, which points to Amazon’s ability to leverage customer research. Although comments are obviously public, traditional publishers don’t tend to examine this sort of feedback when deciding whether or not to publish a translation of a particular book. This
customer-centric approach is unique, almost the diametrical opposite to the traditional “I know what readers want” mantra of most editors. “Our choices are really dictated by what our customers tell us about the books they love,” says Belle. “We’re looking for exceptional books that are effectively nominated by our customers and deserving of a wider, global audience.”
Amazon won’t specify how many translated titles they plan on publishing in any given season, but they recently announced their next six , which include a thriller (The Hangman’s Daughter by Oliver Pötzsch), a non-fiction book on Argentina’s economic troubles (No Reserve: The Limit of Absolute Power by Martín Redrado), a YA-novel (Pizzicato: The Abduction of the Magic Violin by Rusalka Reh), a 19th-century Spanish novel (Pepita Jimenez by Juan Valera), and a controversial work of literary fiction (Field Work in Ukrainian Sex by Oksana Zabuzhko).
Members of the AmazonCrossing team will be at the Fair, meeting with agents, publishers, and translators to spread the word about this new program. More information about AmazonCrossing and its titles can be found online.
Paul Klee’s Boat, Anzhelina Polonskaya’s newest bilingual collection of poems available in English, is an emotional journey through the bleakest seasons of the human soul, translated with great nuance by Andrew Wachtel. A former professional ice dancer(!), Polonskaya left the. . .
In Seiobo There Below, Lázló Krasznahorkai is able to succeed at a task at which many writers fail: to dedicate an entire novel to a single message, to express an idea over and over again without falling into repetition or. . .
There are curious similarities in three Italian mystery series, written by Maurizio de Giovanni, Andrea Camilleri, and Donna Leon.1
They’re all police procedurals, and all set in Italy: Naples, Sicily, Venice.
The three protagonists are Commissarios: Luigi Ricciardi, Salvo. . .
Poetry always has the feel of mysticism and mystery, or maybe this feeling is a stereotype left over from high school literature class. It is generally the result of confusion, lack of time committed to consuming the poetry, and the. . .
Our Lady of the Flowers, Echoic is not only a translation, but a transformation. It is a translation of Jean Genet’s novel Notre Dame des Fleurs, transmuted from prose to poetry. Originally written in prison as a masturbatory aid (Sartre. . .
Equal parts stoner pulp thriller and psycho-physiological horror story, a pervasive sense of dread mixes with a cloud of weed smoke to seep into every line of the disturbing, complex Under This Terrible Sun. Originally published by illustrious Spanish publishers. . .
From the start, Daniel Canty’s Wigrum, published by Canadian press Talonbooks, is obviously a novel of form. Known also as a graphic designer in Quebec, Canty takes those skills and puts them towards this “novel of inventory” and creates a. . .
Throughout his career—in fact from his very first book, Where the Jackals Howl (1965)—the renowned Israeli writer Amos Oz has set much of his fiction on the kibbutz, collective communities he portrays as bastions of social cohesion and stultifying conformity. . .
Antoon gives us a remarkable novel that in 184 pages captures the experience of an Iraqi everyman who has lived through the war with Iran in the first half of the 1980s, the 1991 Gulf War over the Kuwaiti invasion,. . .
Every fictional work set in L.A. begins with a slow crawl through its streets in the early hours of the morning right after sunrise. Maybe it’s always done this way to emphasize the vast sprawl of the city and highlight. . .