Right now I should be getting on a plane in Cape Town to head back home after the 29th International Publishers Congress. UNFORTUNATELY, the
jags employees at Delta’s ticket counter in Atlanta refused to let me board the plane since my passport doesn’t contain a complete blank page. OK, I get it, I get in, countries have laws and those laws must be obeyed, but eff you ATL airport for not having extra visa pages to stick into my passport, and eff you South Africa for being so strict (supposedly Delta gets fine $10,000 for every passenger arriving there without a blank passport page).
So after spending 13 hours flying to and from Atlanta (WHERE THEY LOST MY BAG), I came back home to Rochester and wrote this speech which Jens Bammel, Secretary General of the International Publishers Association, read on my behalf.
It’s really cool that he was able to do this—I felt horrible for having to miss the conference—and also cool that Ed Nawotka ran it in Publishing Perspectives. You can read the whole thing at the link above, but here’s a bit from the end, where I tried to tie everything together into some points of advice for everyone:
The Long Term Is the Only Race Worth Winning
We have entered a confusing age in the evolution of books and publishing. After ages of conglomerations conglomerating and other inward mingling trends (e.g., B&N making the same books available everywhere in the country, like McDonalds hamburgers), the world has suddenly fragmented. Certain books are only available on Amazon, there are 10,000 for every sub-genre of a sub-genre, and readers live everywhere, accessing it all in a plethora of ways.
This is daunting to some, exciting to others. For a small press looking to do books that fit a particular niche (a la Open Letter), this is a fantastic situation. Unlike years past when we fought for space in the same five review outlets and tried to convince the same booksellers to handsell our books, we can now go directly to our customers, and can cultivate an audience in ways that never existed before.
So, to sum this all up into one list of tips and anecdotes, here are some thoughts on how authors, translators, agents, and publishers can take advantage of this situation:
Agents: Quit screwing around with e-book rights. I know that for some, this is the touchiest of touchy subjects, but when an agent doesn’t sell us the e-book rights to a translation we’re publishing, I want to condemn them to a dark circle of hell. Audiences are diverse, readers like to read in all formats, why would anyone stop the momentum a publisher might have with a book in the hopes you can sell these later to some larger company? This is ridiculous and my experiences with Zone and Children in Reindeer Woods—which sold out quickly and were unavailable while we reprinted and sat around NOT having the e-book rights—point out the stupidity of this agenting policy.
Translators: Community is your greatest hope. Most everyone in the book industry is whiny. And underpaid. And underappreciated. Translators more than most. But in a world in which expertise exists outside of the conventional outlets (newspapers, magazines, radio shows), translators can be extremely valuable in cultivating a community of readers interested in a particular book/set of books. Make all the connections you can—books aren’t sold through reviews or advertisements anymore, they’re sold when one reader talks to another reader.
There are also bits for Publishers, Authors, and Everyone, but you have to visit Publishing Perspectives to read those . . .
Imagine the most baroque excesses of Goethe, Shakespeare, and Poe, blended together and poured into a single book: That is The Nightwatches of Bonaventura. Ophelia and Hamlet fall in love in a madhouse, suicidal young men deliver mournful and heartfelt. . .
In 1899, Maurice Ravel wrote “Pavane pour une infante défunte” (“Pavane for a Dead Princess”) for solo piano (a decade later, he published an orchestral version). The piece wasn’t written for a particular person; Ravel simply wanted to compose a. . .
Fiston Mwanza Mujila is an award-winning author, born in the Democratic Republic of Congo, who now, at 33, lives in Austria. From what I could find, much of his work is influenced by the Congo’s battle for independence and its. . .
Twenty-One Days of a Neurasthenic is not a novel in the traditional sense. Rather, it is a collection of vignettes recorded by journalist Georges Vasseur in his diary during a month spent in the Pyrenées Mountains to treat his nervous. . .
Founded in 1960 by such creative pioneers as George Perec, Raymond Queneau and Italo Calvino, the Oulipo, shorthand for Ouvroir de littérature potentielle, came about in when a group of writers and mathematicians sought constraints to find new structures and. . .
There’s little to say about a series of prose poems that willfully refuse to identify pronoun antecedents. Or perhaps there are a million things. The poems in Morse, My Deaf Friend— the chapbook by Miloš Djurdjević published by Ugly Duckling. . .
The Crimson Thread of Abandon is the first collection of short fiction available in English by the prolific Japanese writer and all-around avant-garde trickster Terayama Shūji, who died in 1983 at the age of 47. This collection would be important. . .
Last year, NYRB Classics introduced English-language readers to Catalan writer Josep Pla with Peter Bush’s translation of The Gray Notebook. In that book, Pla wrote about life in Spain during an influenza outbreak soon after World War I, when. . .
“Your bile is stagnant, you see sorrow in everything, you are drenched in melancholy,” my friend the doctor said.
bq. “Isn’t melancholy something from previous centuries? Isn’t some vaccine against it yet, hasn’t medicine taken care of it yet?” I. . .
What to make of Vano and Niko, the English translation of Erlom Akhvlediani’s work of the same name, as well as the two other short books that comprise a sort of trilogy? Quick searches will inform the curious reader that. . .