Grand Idea Surrounding Crappy Content

Joe Wikert writes about the recent push at Thomas Nelson to engage with book bloggers.

I’m not sure how revolutionary it is to offer writers/bloggers a copy of a book if they will review/write about it (we call these review copies), but, you know, good job Thomas Nelson, this “free book” strategy got approx. 200 online reviews of The Faith of Barack Obama. Now, they have their sites set on a much grander scale—a Book Review Blogger program featuring 10,000 bloggers.

You can sign up here to participate:

Join Thomas Nelson Book Review Bloggers today! Any blogger can receive FREE copies of select Thomas Nelson products. In exchange, you must agree to read the book and post a 200-word review on your blog and on any consumer retail website.

(What do you think happens if you agree and then don’t read the book? Are you banned for life? Do you lose your blogging privileges?)

The real kicker is the book they’re launching along with this program: Lynne Spears’s Through the Storm about raising Britney and Jaime Lynn. Wow. Sign me up.

If you’re a blogger and would like something a bit more literary to read/write about, e-mail me at chad.post at rochester dot edu and I’ll send you whichever Open Letter title you’d like.