Marketing Team - University Marketing and Communications

Marketing the URochester difference to the world

The marketing team’s charge reflects the priorities and strategic goals of the University. The work includes:

Brand marketing: Increasing awareness and perception of the University of Rochester to key target audiences around the world
Enrollment marketing: Connecting with prospective students to drive consideration, application, and enrollment

Reach out to us with questions, feedback, or opportunities for collaboration.

Library tower at the University of Rochester, showcasing its architectural design against a clear blue sky.

Reintroducing our brand

See how curiosity and creativity fuel discovery at the University of Rochester—and explore the refreshed brand that brings it all to life.

Yao Liu poses for a photo with Rocky after University of Rochester's Commencement ceremony —marking the conferral of academic degrees for all undergraduate and graduate students—takes place at Fauver Stadium at the Brian F. Prince Athletic Complex May 12, 2023. // photo by Keith Walters / University of Rochester

Vision-first marketing

One of the key goals of our office is to lead institutional marketing and communications efforts. In addition to defining and clarifying the role of this central marketing team, our vision is to build an ecosystem of marketing and communication professionals across the University—ensuring we’re all speaking as One University.