Creative and Brand Strategy

Strengthening the Rochester brand

We develop and guide the creative expression of the University’s brand and visual identity. Our team of creative professionals offers consultation and services to create effective multimedia communications that support Rochester’s strategic priorities.

We work with clients across the institution to develop audience-focused solutions that define, build, and strengthen the University’s brand on our campus and around the world.

Areas of expertise

Our team brings years of production experience, design expertise, branding insights, and institutional knowledge to our work. From environmental graphics to flagship publications, we ensure a consistent expression of the University’s brand and identity standards across print and digital media.

Ready for your next project? Contact us to get started.

Visual identity and brand standards

We are University of Rochester brand stewards and evangelists, ensuring that Rochester logos are used appropriately, and brand guidelines are upheld in both print and digital applications. Get a comprehensive overview of branding at Rochester.

Graphic design and illustrations

We develop custom illustrations and printed materials that are compelling and easy-to-understand, condensing complex concepts into succinct visuals and stories.

Photography and video

Our team includes videographers and photographers with a plethora of experience and expertise–and who can always capture the picture-perfect moment.

Stationery and business cards

We develop letterheads and branded templates and maintain partnerships with printing vendors to ensure the highest quality printed materials are available. Visit our Templates and Files page for more information.

Signage and environmental graphics

From digital screens to vehicle wraps, our team can support a variety of signage and other graphic display options.

University licensing

We help ensure the University’s brand and logos are trademarked and licensed appropriately. Learn more about logo usage.

Brand identity and logos

Understand core values and graphic design identity elements of the University of Rochester brand.

Digital strategy and services

Looking to update or build a website, or develop a digital campaign? Learn more about our digital strategy approach.

Our team

Meet our award-winning team of communications professionals.

Contact us

Reach out if you have questions or would like to schedule a consultation.

Student activities graphic design

The Wilson Commons Student Activities Graphic Designer is located at 103a Wilson Commons.

University of Rochester Medical Center design support

Please call (585) 275-3676