Digital Strategy and Web Support - University of Rochester

Building a modern and welcoming digital campus

The University’s websites and digital tools are mission-critical. Making our digital campus work for all people, from all devices, from most places takes thoughtful planning, expertise, and a commitment to excellence.

Always keeping an eye on strategic goals and outcomes, our group of digital professionals develops, maintains, and optimizes many Rochester web properties–all with the aim of creating digital experiences that serve our audiences and align with the University’s mission and values.

Areas of expertise

Digital design and development

We create and code digital experiences that set the University apart, including ownership of Rochester’s Components Library, our central WordPress theme.

Digital writing and content strategy

We ensure websites are easy to navigate and use–always keeping our audiences top-of-mind.

Search engine optimization (SEO)

By conducting keyword research and pulling audience insights, we ensure key webpages rise to the top of organic search results.

Web analytics and performance

Our approach is always informed by data. We set up websites to measure engagement and performance–which drive critical insights and optimizations.

Digital accessibility

We create experiences that everyone can take advantage of–regardless of device, abilities, or circumstances. Visit our Digital Accessibility website to learn more.

Web governance

We provide guidance and training for web editors across the University, and provide strategic oversight for websites’ longevity–including supporting and serving on the University’s Web Governance Council

Websites, products, and tools we support

Our team helps lead, manage, and support websites, products, and tools that are critical to the University’s “digital campus”:

The University’s homepage and top-level pillar pages
Core central administrative websites, including the President’s Office, Provost’s Office, Human Resources, Public Safety, and dozens of other support services
Annual University traditions and events, like Commencement and Fringe Festival
The University’s core WordPress theme and components library
Digital tools: Siteimprove, Google Analytics, Google Tag Manager, Sauce Labs, Jira, Basecamp, and more.

Planning a digital project?

Reach out for a consultation

We provide strategic consultation on best practices and approaches to many partners across the University.

Connect with our team

Other digital teams at the University

While we provide support for many offices, it’s possible your office or unit already has a dedicated web team. We’ve compiled a list of school and unit contacts that could be an appropriate place for you to start.

If you’re not sure who to reach out to, contact us to get started–we’re happy to assist or point you in the right direction.