
Branding, logos, and licensing
Download web- and print-friendly University logos and lock-ups, get branded file templates, and understand brand dos and don’ts
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We believe in empowering our internal partners with the tools they need to share the University of Rochester’s story with the world. These self-serve resources and guides are designed to help you navigate communication and marketing efforts confidently, ensuring consistency and professionalism every step of the way.
Our self-serve resources are here to empower you as a steward of the University of Rochester’s brand. Whether you’re crafting a social media post, developing a website, or preparing for a media interview, these tools are designed to simplify your work and ensure your communications reflect the values and identity of Rochester.
Download web- and print-friendly University logos and lock-ups, get branded file templates, and understand brand dos and don’ts
Our internal dictionary of-sorts, where we explain Rochester-specific nuances, such as official titles for academic schools and campus buildings, how to notate alumni, and what needs to be capitalized (and when!)
Web, SEO, and digital accessibility
Learn about content strategy, how to write for the web, and how to make your website user and search-engine friendly
Explore best practices, guidance, and advice for leading and managing University social media accounts
Rochester faculty and staff can get tips for planning media engagements and participating in interviews
Media resources include information about visiting and reporting from campus, access to experts, and media relations contact information