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Social Media User’s Guide

Best practices, tips, and guidelines for social media managers and creators at the University of Rochester

How to get started with social media

Social media tools can be fun, exciting channels to connect with the people you care about and who share common interests—current students, prospective students, alumni, faculty, and staff. The University of Rochester supports your use of these tools and is making these guidelines available to help you use them most effectively to meet your goals.


Voice and tone

We’re certainly not in the business of policing the voice and tone of the University’s official and “official-ish” social media accounts. However, we ask you to consider having a designated voice and tone for social media, which can give your social media posts purpose, direction, and a point of view.

Think about voice and tone


Have questions about how to get started managing social media accounts for the University, or suggestions and ideas to share? We would love to hear from you.

Contact our team

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