University news
From @Rochester to Rochester Review, we spread the word about important news and events on our campuses–and about the University’s impact around the world.
areas of expertise
Our work
Get a snapshot of how we support the University’s mission and community of faculty, staff, and students–who make Rochester so remarkable.
Integrated messaging strategy
The team in University Marketing and Communications includes experts in public affairs, digital strategy, editorial and creative storytelling, branding, change management, and more. We create and consult, applying our know-how to raise awareness about the remarkable discovery, teaching, and learning happening at the University of Rochester every day.
Areas of expertise
Creative and brand strategy
We are brand stewards who create strategic materials for the University, like logos, templates, campus signage, and more.
Digital strategy and services
We oversee and support many of the University’s central websites–the front door to our “digital campus”.
Social media
Our community managers are responsible for the University’s primary overarching social media accounts, like Facebook and Instagram.
Public affairs and media relations
Working with news and media outlets, we help get Rochester’s stories out to the world, and provide our community with timely updates on critical issues.
Leadership communication
We help facilitate communication from University leaders, and work as stewards to help the community prepare for and adapt to change.
University calendar
We manage and support the University’s Events Calendar, a comprehensive tool for finding and sharing event information.
Marketing
We’re building a marketing function that will significantly increase the awareness and perception of the University’s brand.