Marketing - University Marketing and Communications

Building out a new marketing arm

Marketing is a new addition to our central office—an expanded capability that reflects the priorities and strategic goals of the University. With the arrival of Page Hetzel as the University’s first VP for marketing and communications in late 2023, the central marketing and communications team has started strategically building out this new function.

The ultimate goal of this new team will be to increase awareness and perception of the University of Rochester to key target audiences around the world.

More details about marketing capabilities and initiatives will be shared as they develop. In the meantime, we encourage you to reach out to us with questions, feedback, or opportunities for collaboration.

Library tower at the University of Rochester, showcasing its architectural design against a clear blue sky.

Reintroducing our brand

See how curiosity and creativity fuel discovery at the University of Rochester—and explore the refreshed brand that brings it all to life.

Yao Liu poses for a photo with Rocky after University of Rochester's Commencement ceremony —marking the conferral of academic degrees for all undergraduate and graduate students—takes place at Fauver Stadium at the Brian F. Prince Athletic Complex May 12, 2023. // photo by Keith Walters / University of Rochester

Vision-first marketing

One of the key goals of our office is to lead institutional marketing and communications efforts. In addition to defining and clarifying the role of this central marketing team, our vision is to build an ecosystem of marketing and communication professionals across the University—ensuring we’re all speaking as One University.