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Graduates in caps and gowns celebrate at the University of Rochester, surrounded by floating bubbles in the air.

Ever better reach

Marketing

Our central marketing team builds awareness and strengthens Rochester’s reputation worldwide—uniting communications professionals across the institution under a shared vision of One University.

Building out a new marketing arm

Marketing is a new addition to our central office—an expanded capability that reflects the priorities and strategic goals of the University. With the arrival of Page Hetzel as the University’s first VP for marketing and communications in late 2023, the central marketing and communications team has started strategically building out this new function.

The ultimate goal of this new team will be to increase awareness and perception of the University of Rochester to key target audiences around the world.

More details about marketing capabilities and initiatives will be shared as they develop. In the meantime, we encourage you to reach out to us with questions, feedback, or opportunities for collaboration.