Fall 2021

Undergraduate Courses

ENT 101: Intro to Entrepreneurship (4 credits) - Edmund Nabrotzky

The course will explore the entrepreneurial process and examine the factors that lead towards entrepreneurial success. We will also examine the skills and behaviors necessary to be a successful entrepreneur. Students gain the knowledge, skills, concepts, and strategies relevant for start-up and early-stage entrepreneurs. A purpose of the course is to present the basic concepts and tools of business analysis, and to instill the methods of crafting a well-conceived business model. The student will be called on to probe, question, and evaluate all aspects of a potential ventures external and internal situation. He or she will learn to tell the difference between winning business models and mediocre models, and become more skilled in spotting ways to improve a ventures strategy or its execution.

BUS 100: Business Careers (2 credits) - Cathy Caiazza

This course is designed to assist students in developing the skills necessary to successfully navigate career choice and its challenges in a complex, global economy. It provides an introduction to prominent career development theories, decision making strategies, and career readiness competencies students should develop in order to prepare for internships and also transition successfully to post-graduate opportunities including jobs, graduate/professional school, volunteerism and entrepreneurship. Through readings, self-assessment exercises, online research, and informational interviews with alumni, students will learn to think expansively about their own intellectual and professional trajectories, while developing an understanding of the importance of individual accountability in the career planning and exploration process. Students will conduct exploratory research on industries, professions and career paths of interest, ultimately integrating this information with self-knowledge to develop a personal career readiness and exploration plan.

CASC 392: E5 Practicum (1 credit) - David Mammano

Required for students in the e5 program.

DMST 104: Design in the Digital Age (4 credits) - Joseph Loporcaro

Designing digital products and services requires a process of Interaction Design which is a wholly new discipline that moves beyond previous fads of simply making digital things that look like physical world objects. Since there is no known formula for creating great UI/UX we will explore the need to consider interactivity as a design process, moving from initial ethnographic research through ideation and design, and the many steps that lead to final delivery and presentation. Mastery of this process will prepare DMS students to undertake their senior capstone project as well as effectively develop other creative and entrepreneurial ideas/ventures.

Graduate Courses

TEM 401: Economics, Marketing & Strategy (4 credits) - Ronald Goettler

This course presents fundamental concepts of microeconomics, marketing, and strategy to provide a foundation for understanding the economic marketplace and for identifying and assessing entrepreneurial opportunities. We begin with the study of consumer and firm behavior and the resulting demand and supply conditions in markets for goods and services. Using equilibrium analysis, we then investigate the determinants of market structure, prices, output levels, firm profitability, and consumer welfare when firms and consumers interact in the marketplace. Building on the economic model, we explore marketing issues, in particular the value proposition for new products and strategies for market entry, distribution, pricing and product positioning. Additional strategy topics include game theory and its managerial implications, incentive conflicts and contracts, and the relationship between government regulation and the business environment.

TEM 402: Accounting & Finance Primer for Entrepreneurs (4 credits) - Kurt Wojdat

This course is designed to present the fundamentals of financial accounting and analysis to enable participants to understand and use the principles of finance and accounting information to better structure business decisions. The accounting module will present skills required to interpret and analyze common financial statements, and evaluate a company’s past and potential future performance. Topics of discussion will include transaction analysis, cash vs. accrual accounting, financial statements and analysis, development of budgets and pro-forma statements, and depreciation and inventory methodologies. The financial module will present skills required to understand how companies make investment and financing decisions. Topics of discussion will include net present values, an intro to financial instruments, the tradeoff between risk and return in financial markets, capital budgeting and investment decision-making, choosing a capital structure, and using the weighted average cost of capital.

Eastman School of Music Courses

ALC 210 / ALC 410 / JCM 261: Entrepreneurial Thinking (2 credits) - James Doser

An entrepreneurial person is one who transforms an idea into an enterprise that creates value. Musicians have been entrepreneurial thinkers throughout history, and continue to be so. Entrepreneurial Thinking helps students to recognize the entrepreneurial potential they posses, appreciate the role of entrepreneurship within society and in their own professional lives, and understand and implement the processes and skills of entrepreneurship. Students envision, develop, and present a Capstone Project in this course, titled ‘The Big Idea’. This is a project, initiative, product, business, or other entrepreneurial idea chosen by the student. Essential concepts covered in this class include idea generation, assessing potential value and feasibility, market analysis, writing for business, developing marketing strategies, budgeting, types of business structures, funding, contracts, legal issues, and best practices for effective presentations. This course may also serve as a resource for students wishing to submit applications to the IML Grant and Mentorship Program, Eastman/ArtistShare Program, and Paul R. Judy Grant Program.

ALC 211 / ALC 411 / MTL 421: Leadership Issues in Music (1 credit) - James Doser

This course will provide an understanding of what drives trends in innovative musical leadership in North America, and proposes ways in which young professional musicians can exercise leadership in shaping these trends to ensure a healthy and productive musical future. This course is based upon class interviews of five leaders of major orchestras, opera companies, music schools, and other musical institutions in North America. Each guest is interviewed about this essential question: “What are the most critical priorities facing us as the musical leaders of tomorrow and what can we do to address them?” Guests are encouraged to illuminate how their own organizations have addressed these priorities through sustainable educational programs and initiatives.

ALC 212 / ALC 412: Career Skills for the 21st Century (2 credits) - Steve Danyew

It’s never too early to start thinking about your career, but how do you get started on your career path? In this course, we will focus on the “nuts and bolts” of getting a job, and on developing skills needed for creating your own career. This class will help you explore possible career options and develop a vision for your career. You will learn about fundamental career skills such as interviewing, negotiating, networking, and managing your finances. You will craft several professional documents such as resumes, cover letters, bios, press releases, press kits, email newsletters, and more. We will also explore marketing strategies for musicians, including branding, social media, video, and websites. Guest lecturers will speak on topics including financial management, portfolio careers, managing your online presence and entrepreneurship.

ALC 230 / ALC 430: Video Branding for the 21st Century Musician (1 credit) - Michael Sherman

The future of marketing is visual. The ability to create engaging video is vital to showcase your brand. This class will provide hands-on practical skills for high quality video production. You will work with professional video and audio equipment, learn editing/splicing of audio and multi-angle video, and marketing practices for successful release of content that will align with your brand as a musician. You will complete the class with visual media in your portfolio designed to create a buzz.

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Questions?

Contact Erin Sefca Clark, Program Assistant.