Spring 2018

Undergraduate Courses

ENT 101: Introduction to Innovation and Entrepreneurship (2 credits) - Mark Wilson

Available to second semester 1st Year students with the idea that early exposure to entrepreneurship will generate more entrepreneurial activity during the students’ college careers. The course will explore the entrepreneurial process and examine the factors that lead towards entrepreneurial success. We will also examine the skills and behaviors necessary to be a successful entrepreneur. Students gain the knowledge, skills, concepts, and strategies relevant for start-up and early-stage entrepreneurs. A purpose of the course is to present the basic concepts and tools of business analysis, and to instill the methods of crafting a well-conceived business model. The student will be called on to probe, question, and evaluate all aspects of a potential venture’s external and internal situation. He or she will learn to tell the difference between winning business models and mediocre models, and become more skilled in spotting ways to improve a venture’s strategy or its execution.

ENT 223: Plan and Grow a Business Venture (4 credits) - Elizabeth Meyer

This course provides a dynamic, practical, hands-on approach that encourages students to immerse themselves in the vision, research, and planning aspects of a new venture. It is designed to teach students how to research, develop, and write detailed plans that can be used to create successful new ventures. Students will learn effective entrepreneurial practice that will make a difference in the ultimate success or failure of the entrepreneurial process.

ENT 225: Technical Entrepreneurship (4 credits) - Ed Bizari

This course provides a dynamic, practical, hands-on approach that encourages students to immerse themselves in the vision, research, and planning aspects of a new venture. It is designed to teach students how to research, develop, and write detailed plans that can be used to create successful new ventures. Students will learn effective entrepreneurial practice that will make a difference in the ultimate success or failure of the entrepreneurial process.

ENT 227: Fundamentals of Social Entrepreneurship (4 credits) - Michael Wohl

This course is an exploration of social impact and entrepreneurship. Readings will examine the background, evolution, challenges, structures and potentials of social entrepreneurship within the context of: environmental sustainability, societal inequities, poverty, public health, socially responsible investing and corporate social responsibility – including for-profit & nonprofit entity creation. Students’ presentation skills, group work and experiential learning will be emphasized. This class is open to all majors.

DMS 104: Design in the Digital Age (4 credits) - R. Kostin

Designing digital products and services requires a process of “Interaction Design” which is a wholly new discipline that moves beyond previous fads of simply making digital things that look like physical world objects. Since there is no known formula for creating great UI/UX we will explore the need to consider interactivity as a design process, moving from initial ethnographic research through ideation and design, and the many steps that lead to final delivery and presentation. Mastery of this process will prepare DMS students to undertake their senior capstone project as well as effectively develop other creative and entrepreneurial ideas/ventures.

SOC 310K / ANT 310K: Social Networking Theory & Entrepreneurial Activity in Silicon Valley I (6 credits) - T. Smith

Network theory is at the forefront of an emerging collaboration among academics, with many new and interesting interdisciplinary implications, especially for entrepreneurship. Students will analyze cutting-edge research and network modeling techniques.

SOC 311K / ANT 311K: Social Networking Theory & Entrepreneurial Activity in Silicon Valley II (6 credits) - T. Smith

This course is designed for students who have already taken SOC/ANT 310K. It aims to deepen and extend skills in the same areas for which 310K was an introduction: social network theory and the new sociology of business and entrepreneurial activity.

CAS 397K: e5 (KEY) Practicum (1 credit) - David Mammano

Required for students in the e5 (formerly KEY) program.

Graduate Courses

ENT 423: New Venture Development and Management (3 credits) - Dennis Kessler

The focus of ENT 423 is learning how to prepare an effective business plan that will communicate the inherent value of the concept. The approach used is appropriate for start-ups and for corporate venturing. It is also suitable for both for-profit and for non-profit organizations. Also included is a social entrepreneurship module. At the same time plans are prepared, other entrepreneurial issues are studied, such as assembly resources, launching and building new ventures and harvesting results. Lectures, cases and guest speakers are utilized. The speakers will address a range of new venture topics from the development of management teams, marketing, finance, venture capitalists and legal issues. The completion of a business plan for a proposed new venture is required.

ENT 425 / OPT 481 / TEM 411: Technical Entrepreneurship (3 credits) - Duncan Moore

This course provides an opportunity to examine the management practices associated with technical innovation and new business development. The analysis of entrepreneurship is evaluated primarily from the perspective of a start-up venture that requires equity capital investment. Management issues discussed include organizational development, analysis of market opportunities, market engagement, financial planning and control, capitalization, sources of funds, the due-diligence process, and valuing the venture. An important reason for taking this course is to learn how to develop a business plan. Therefore, a significant component of a student’s final grade will be based on this. In too many instances, a new venture does not become a viable entity because either there is no plan, or if there is, it is poorly conceived. Furthermore, a good plan is an effective communications tool for the investment community. An additional benefit is learning to work in multidisciplinary teams. Teams of three to four students collaborate in the preparation of a business plan. The course includes time for students to share business ideas and identify possible team members. In general, each team includes two students and two science/technology graduate students. Other team configurations are possible with instructor approval. Each team’s business plan will receive a grade and that grade will apply to each individual on the team. Each team has a coach who is an experienced businessperson. The coach is available to provide feedback to the team. This course is cross listed at OPT 481 and is taught by a faculty member at Simon and who is from Engineering.

ENT 442C: Practicum in Urban Entrepreneurship (3 credits) - Michael Wohl

This course provides an academic exploration of social impact and entrepreneurship at the urban/city level, as well as real-world clinical projects with clients and deliverables. Readings will explore the background, foundational framework, programmatic solution attempts, challenges, structures and potentials of applying entrepreneurial tools and attitudes to address critical urban development issues with a particular focus on Rochester. The roles of both for-profit and not-for-profit entities will be examined. We will also explore the role of local government in addressing these urban issues. Clinical projects will address business strategies, financing and approaches that have clearly defined, implementable solutions for real-world problems of recovering cities and urban areas.

ENT 442X: Israel Trek (3 credits) - Dennis Kessler

Students visit startups, businesses, incubators and accelerators in Israel.

TEM 441: Product Development & Tech Management (4 credits) - J. Eastman, F. Ignatovich, R. Hems

In this class we will explore system engineering via the ISO9000 product development process and will illustrate how to use this process to develop both products and research systems that meet necessary specifications. The first eight weeks emphasize system integration including the development of the product development plans, partitioning of a system into subsystems, quantitative analysis of system performance and the role of prototypes. The second half of the semester emphasizes the planning needed to take systems to manufacture. During the course the students will prepare a product development plan on a project that was selected during TEM 440 Screening Technical Opportunities. The course is intended to be interactive. A portion of the classes will be dedicated to “brain-storming” solutions to technical problems and formal design reviews where the students will review the project plans of other students.

ENT 444: Entrepreneurial Finance (3 credits) - U. Waelchli

This course provides an introduction to financial theories and tools an entrepreneur needs to start, build, and harvest a successful venture. Lectures and case studies cover financial planning, business valuation (including the venture capital and the real option approach), financing, venture capital funds, compensation structures, and exit strategies.

Eastman School of Music Courses

ALC 211 / ALC 411: Digital Marketing (1 credit) - B. Camelio

This class is designed to help students utilize online marketing tools, including leveraging social media as a marketing tool (FB, Instagram, Twitter, YouTube). Students will identify core concepts of marketing and the role of digital marketing within a marketing framework. Students will create an integrated marketing communications plan which includes promotional strategies and measure of effectiveness using the following tools and tactics: Websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display Advertising, Content Marketing, Email Marketing, Video, Social Media Marketing and Mobile Marketing.

ALC 211 / ALC 411: Funding the Individual Artist: Strategic Writing for Grant and Earned Income (1 credit) - Mark Powell

In an unusually competitive landscape of grants, sponsorship, and strategic partnerships, your edge will come from the ability to make your case in a compelling way. This course is structured for those not affiliated with a non-profit organization and will teach you research techniques to find potential funding sources, how to assess prospective funders, author a funding request, and prepare a project budget. The course will also offer basic information for individual artists navigating the larger non-profit grant landscape and its concomitant practices.

ALC 211 / ALC 411: Speak for Yourself: Public Speaking for Musicians (1 credit) - J. Stetzer

More and more, musicians are being required to provide a presentation to their audiences. These can be very valuable learning experiences, but giving oral presentations can also be stressful for musicians. Not only are they worried about getting up in front of a group to speak, but also many of them haven’t had much instruction in what constitutes an effective presentation. There are a number of ways that a skills-presentation teacher can help musicians prepare for their presentations. This course focuses on those skills necessary for successful public speaking.

ALC 211 / ALC 411: Building a Web Presence (1 credit) - Joseph Vanderstel

The purpose of this course is to equip each student with the necessary tools to design or expand upon a web presence that accurately reflects their personal brand as a professional musician. Students will learn how to build a fully functional, modern website that integrates social media, audio, video, photography, and any materials from an existing press kit. Topics will include basic principles of graphic design, recent trends in web design and technology, audio and visual file formats, and digital self-promotion. Students should have basic skills using their computer’s operating system (Windows or Mac OS X) and familiarity with web browsers. Knowledge of web languages such as HTML, JavaScript, and CSS is not required for this course.

ALC 212 / JCM 261 / ALC 412: Entrepreneurial Thinking (2 credits) - James Doser

An entrepreneurial person is one who transforms an idea into an enterprise that creates value. This broad definition includes the Arts. The value could result in a business, but it could also be socially beneficial. It is hoped that, by the end of the semester, you should be able to: Recognize the entrepreneurial potential within yourself and others in your environment; Appreciate the role of entrepreneurship within society, at the level of the organization, and in your own personal life; understand the process nature of entrepreneurship, and ways to manage the process; develop an appreciation for opportunity, how to recognize it, and how to evaluate it; have familiarity with business entities profit vs. non-profit, contracts and dealing with lawyers, branding, developing a business plan, ethics and professionalism, financial planning, basic accounting, how to read a balance sheet, cash flow management and taxes; and to think entrepreneurially.

ALC 212 / ALC 412: Intermediate Recording (2 credits) - John Truebger

Do you already have a basic knowledge of audio recording but want to take it to the next level? If you have taken the Introduction to Recording: A Beginner’s Guide class, or started making your own recordings, and now wish to learn more about what it takes to make a professional quality stereo product, then this is the course for you. Through a series of hands-on projects, you’ll learn how to use microphones for a variety of situations and instruments, use computer recording programs such as Bias Peak, understand and apply processes such as signal processing, and study basic digital editing. This course will help you develop skills that can be applied in a home recording or project studio. All the software resources you need to work on your project outside of class will be available in the ESM Media Lab in the Student Living Center.

ALC 221 / ALC 421: Leadership Issues in Music: Online Version (1 credit) - James Doser

This course will provide an understanding of what drives trends in innovative musical leadership in North America, and proposes ways in which young professional musicians can exercise leadership in shaping these trends to ensure a healthy and productive musical future. This course is based upon class interviews of five leaders of major orchestras, opera companies and music schools in North America.

ALC 221 / ALC 421: Studio Teaching: An Essential Career Component (1 credit) - Maura Corvington

RPO Second Horn Maura McCune Corvington, joined by Senior Instructors of the Eastman Community Music School and other leading area professionals, offers a course illuminating essential, impactful, and innovative studio teaching strategies for future music educators who face a continually evolving professional mentorship landscape. Gain vital and practical insight into establishing a successful private music studio, affiliating with a university or community music school, teaching at a music store, developing relevant pre-collegiate and collegiate programs, and more. Topics include teaching and deep learning strategies for diverse learners, basics of major international music education methods, the role of psychology in music education, assessing and measuring results, preparing students for college auditions, and building a business and a brand.

ALC 231 / ALC 431: Rock and Pop Performance Workshop (1 credit) - John Covach

This course will prepare students to perform in pop and rock styles that they may encounter in studio, freelance, and other work. It is open to Eastman students on any instrument. We will create ensembles with whatever combinations result, and develop our own arrangements, based on a variety of rock and pop performance practices. Students will learn to develop and perform “head arrangements” (arrangements without notation), develop skills in improvisation, and enjoy a hands-on approach to music in a wide range of pop styles. The course will also introduce students to the process of multi-track recording, allowing students to make their own recordings, including those in which each student plays more than one instrument or part. The class will meet once a week, with class time divided between listening and discussing assigned music, and developing and rehearsing students’ arrangements.

ALC 231 / ALC 431: Parallels Between Acting and Musical Performance (1 credit) - A. Greer and Mark Kellogg

This course identifies and connects the commonalities between the dramatic arts and musical performance. The manner in which actors perform, prepare, and conceive their roles can meaningfully inform the way musicians set about with these same tasks. How do characters/musicians learn to interact in performance? How do they resolve dramatic or musical conflict? How do performers in both areas develop a sense of flow, timing, space, and trust with one another? How do they engage the audience or define their respective motivations? During the course, each of the prescribed concepts and teachings will reveal the tools that theatre practitioners use to accomplish these goals with an eye toward effectively translating these methods for musicians.

ALC 252 / ALC 452: Introduction to Music Therapy (2 credits) - Leslie Hunter

This course is an introduction to both the discipline of using music as therapy and the music therapy profession. Participants will examine the historical and philosophical bases of music therapy and the current functions of a music therapist as a health-field professional. Students will have the opportunity to hear from a number of music therapists and other professional musicians with current interest in using music as a healing force in people’s lives.

ALC 252 / ALC 452: Keys to Healthy Music II (2 credits) - Susanne Callan-Harris

The Spring session of the Keys to Healthy Music course builds on the material presented in the Fall online course by providing the experiential component of each of the topics. It is a workshop format with emphasis on the exercises and practices that were explored in the Fall. Students will be guided through the practical application of the postural corrections, ergonomic adaptations, self-care, various types of conditioning, and physiological quieting strategies. The guest speakers will present Alexander Technique, Feldenkrais, Yoga, Tai Chi, and Psychology of resilience training. Students will be led through warm-up and cool-down exercises with individual corrections, as well as self massage techniques. The goal of the course is to empower students to develop behaviors that will allow them to pursue their studies without interruption due to pain or injury.

ALC 280 / ALC 480: Arts Leadership Internship (1 credit) - Leslie Scatterday

Open to Arts Leadership Program (ALP) certificate candidates only, the Catherine Filene Shouse Arts Leadership Program internship places ALP certificate candidates in internships designed to expose them to extra-musical tools and information that can only be learned in practical, “real world” settings. Benefits to the student include the cultivation of self-management skills and an awareness of the current climate for the arts in America. In addition to helping prepare our students to function in the ‘real world’, the internship program also contributes to the Eastman School’s focus on the community by supplying local, national and international arts organizations with high quality interns.

Warner School of Education Courses

EDU 446: Entrepreneurial Skills for Educators (3 credits) - Dave Miller

Engages students in the development of skills and practices that make traditional entrepreneurs successful and examines how these practices can empower educators to be more effective leaders and agents of change. This course especially focuses on entrepreneurial attitudes and behaviors that can help educators expand their abilities to identify and evaluate opportunities, develop and implement carefully considered plans, build coalitions, secure resources, evaluate and manage risks, and create a culture that encourages creativity and initiative. By doing so, students become more effective in promoting innovations that can improve their institutions and better serve their clients.

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Questions?

Contact Meghan Plate, Program Assistant.