Spring 2020

Undergraduate Courses

ENT 101: Introduction to Innovation and Entrepreneurship (2 credits) - Mark Wilson

The course will explore the entrepreneurial process and examine the factors that lead towards entrepreneurial success. We will also examine the skills and behaviors necessary to be a successful entrepreneur. Students gain the knowledge, skills, concepts, and strategies relevant for start-up and early-stage entrepreneurs. A purpose of the course is to present the basic concepts and tools of business analysis, and to instill the methods of crafting a well-conceived business model. The student will be called on to probe, question, and evaluate all aspects of a potential venture’s external and internal situation. Students will learn to tell the difference between winning business models and mediocre models, and become more skilled in spotting ways to improve a venture’s strategy or its execution.

ENT 225: Technical Entrepreneurship (4 credits) - Ed Nabrotzky

This course provides a dynamic, practical, hands-on approach that encourages students to immerse themselves in the vision, research, and planning aspects of a new venture. It is designed to teach students how to research, develop, and write detailed plans that can be used to create successful new ventures. Students will learn effective entrepreneurial practice that will make a difference in the ultimate success or failure of the entrepreneurial process.

BUS 201: Impactful Presentations (2 credits) - Drew Marsherall

Impactful Business Presentations emphasizes the importance of effective verbal communication within a business setting. Students will be exposed to strategies that will enable them to communicate their ideas in a clear, persuasive, and memorable way. Students will, therefore, learn to produce and deliver impactful and engaging presentations in various business scenarios. By the end of the course, students will be able to function as proficient communicators who are ready to embrace the communicative challenges inherent in today’s dynamic business environment.

BUS 210: Art of Pitching (2 credits) - Tom Estad

In this course, students will learn both the fundamentals and mechanics of effective investor pitching. Students will learn how to structure clear and easily understandable pitch presentations and learn how to deliver them with conviction to investors. Students will hone their pitching skills through feedback from peers and through successive pitch presentations.

CAS 397K: e5 (KEY) Practicum (1 credit) - David Mammano

Required for students in the e5 program.

DMS 104: Design in the Digital Age (4 credits) - R. Kostin

Designing digital products and services requires a process of “Interaction Design” which is a wholly new discipline that moves beyond previous fads of simply making digital things that look like physical world objects. Since there is no known formula for creating great UI/UX we will explore the need to consider interactivity as a design process, moving from initial ethnographic research through ideation and design, and the many steps that lead to final delivery and presentation. Mastery of this process will prepare DMS students to undertake their senior capstone project as well as effectively develop other creative and entrepreneurial ideas/ventures.

SA 305K (AH 305K): Art New York Colloquium (4 credits) - Evelyne LeBlanc-Roberge

As an integral part of the internship program, all students participating in ANY will meet weekly with the program’s resident director. The class will visit museums, art galleries, film & media screenings, & learn from these visits through readings, papers, presentations & discussions. The colloquium will also serve to provide an intellectual framework for understanding the operations of the NY art world & to allow students to discuss with one another their experiences at the various institutions where they intern. Each student will be expected to make a presentation about their internship to the ANY group. There will be an entrepreneurial component which will introduce the students to a wide variety of entrepreneurial activity & innovative practices within arts and culture. Through guest speakers, seminars & field trips the students will learn how entrepreneurial endeavors develop. By the end of the semester, the students will create their own proposal for an entrepreneurial project.

SOC 310K / ANT 310K: Social Networking Theory & Entrepreneurial Activity in Silicon Valley I (6 credits) - T. Smith

Network theory is at the forefront of an emerging collaboration among academics, with many new and interesting interdisciplinary implications, especially for entrepreneurship. Students will analyze cutting-edge research and network modeling techniques.

SOC 311K / ANT 311K: Social Networking Theory & Entrepreneurial Activity in Silicon Valley II (6 credits) - T. Smith

This course is designed for students who have already taken SOC/ANT 310K. It aims to deepen and extend skills in the same areas for which 310K was an introduction: social network theory and the new sociology of business and entrepreneurial activity.

Graduate Courses

ENT 423: New Venture Development and Management (3 credits) - Dennis Kessler

The focus of ENT 423 is learning how to prepare an effective business plan that will communicate the inherent value of the concept. The approach used is appropriate for start-ups and for corporate venturing. It is also suitable for both for-profit and for non-profit organizations. Also included is a social entrepreneurship module. At the same time plans are prepared, other entrepreneurial issues are studied, such as assembly resources, launching and building new ventures and harvesting results. Lectures, cases and guest speakers are utilized. The speakers will address a range of new venture topics from the development of management teams, marketing, finance, venture capitalists and legal issues. The completion of a business plan for a proposed new venture is required.

ENT 425 / OPT 481 / TEM 411: Technical Entrepreneurship (3 credits) - Duncan Moore, Michael Riedlinger

This course provides an opportunity to examine the management practices associated with technical innovation and new business development. The analysis of entrepreneurship is evaluated primarily from the perspective of a start-up venture that requires equity capital investment. Management issues discussed include organizational development, analysis of market opportunities, market engagement, financial planning and control, capitalization, sources of funds, the due-diligence process, and valuing the venture. An important reason for taking this course is to learn how to develop a business plan. Therefore, a significant component of a student’s final grade will be based on this. In too many instances, a new venture does not become a viable entity because either there is no plan, or if there is, it is poorly conceived. Furthermore, a good plan is an effective communications tool for the investment community. An additional benefit is learning to work in multidisciplinary teams. Teams of three to four students collaborate in the preparation of a business plan. The course includes time for students to share business ideas and identify possible team members. In general, each team includes two students and two science/technology graduate students. Other team configurations are possible with instructor approval. Each team’s business plan will receive a grade and that grade will apply to each individual on the team. Each team has a coach who is an experienced businessperson. The coach is available to provide feedback to the team. This course is cross listed at OPT 481 and is taught by a faculty member at Simon and who is from Engineering.

ENT 442X: Israel Trek (3 credits) - Dennis Kessler, Rami Katz

Students visit startups, businesses, incubators and accelerators in Israel.

ENT 444: Entrepreneurial Finance (3 credits) - Urs Waelchli

This course provides an introduction to financial theories and tools an entrepreneur needs to start, build, and harvest a successful venture. Lectures and case studies cover financial planning, business valuation (including the venture capital and the real option approach), financing, venture capital funds, compensation structures, and exit strategies.

TEM 441: Product Development & Tech Management (4 credits) - Mark Wilson

In this class we will explore system engineering via the ISO9000 product development process and will illustrate how to use this process to develop both products and research systems that meet necessary specifications. The first eight weeks emphasize system integration including the development of the product development plans, partitioning of a system into subsystems, quantitative analysis of system performance and the role of prototypes. The second half of the semester emphasizes the planning needed to take systems to manufacture. During the course the students will prepare a product development plan on a project that was selected during TEM 440 Screening Technical Opportunities. The course is intended to be interactive. A portion of the classes will be dedicated to “brain-storming” solutions to technical problems and formal design reviews where the students will review the project plans of other students.

Eastman School of Music Courses

ALC 211 / ALC 411: Building a Web Presence (1 credit) - Joseph Vanderstel

The purpose of this course is to equip each student with the necessary tools to design or expand upon a web presence that accurately reflects their personal brand as a professional musician. Students will learn how to build a fully functional, modern website that integrates social media, audio, video, photography, and any materials from an existing press kit. Topics will include basic principles of graphic design, recent trends in web design and technology, audio and visual file formats, and digital self-promotion. Students should have basic skills using their computer’s operating system (Windows or Mac OS X) and familiarity with web browsers. Knowledge of web languages such as HTML, JavaScript, and CSS is not required for this course.

ALC 211 / ALC 411: Community Engagement: A 360-Degree View of Dynamic Concerts (1 credit) - A. Hall

This course is for anyone for whom performing will be a part of their career. Outside of academia there is no longer a consistent captive concert audience. Working musicians and music educators must develop dynamic concerts, that engage their community and educate the audience on the realm of artistic possibilities. In this course we will investigate, evaluate, and develop creative and inventive musical events. With a 360-degree approach, we will consider all concert constituents, seeking to make lasting impacts in our communities and for our audiences. Topics includes programming, venue selection, staging, stage presence, audience engagement across many platforms, inclusion of other artistic mediums, marketing, and educational opportunities. For the capstone project students will design and facilitate a concert in the local area.

ALC 211 / ALC 411: Copyright & Licensing for Musicians (1 credit) - Steve Danyew

This 7-week course will provide an in-depth look at the current business of copyright, licensing, and music publishing. Students will learn about the history of copyright, current laws, and how it’s relevant for performers, composers, and all those working in the music field. Students will also learn about music licensing, how royalties are earned and distributed, and how streaming on the web is changing music licensing. We will consider real-life scenarios and actual case studies from the music business. Finally, we will examine the business of music publishing, and consider how musicians can earn money through traditional music publishing and self-publishing.

ALC 211 / ALC 411: Digital Marketing (1 credit) - Brian Camelio

How Can I Use Digital Marketing to Serve My Career? This class is designed to help students understand the key concepts of relationship marketing in the arts, the digital strategies involved and how to put these concepts into action through a digital marketing campaign.  The course will cover topics such as effective message crafting techniques, establishing a cultural brand, project fundraising as a relationship building tool and the leveraging of modern social media platforms to execute a cohesive and sustainable marketing plan. Students will learn the key concepts of marketing which include creating and utilizing a marketing mission statement, defining appropriate campaign goals, developing promotional strategies and measuring their effectiveness using tools such as: Instagram, Facebook, Twitter, YouTube, podcasts and blogs.

ALC 211 / ALC 411: Funding the Individual Artist: Strategic Writing for Grant and Earned Income (1 credit) - Mark Powell

In an unusually competitive landscape of grants, sponsorship, and strategic partnerships, your edge will come from the ability to make your case in a compelling way. This course is structured for those not affiliated with a non-profit organization and will teach you research techniques to find potential funding sources, how to assess prospective funders, author a funding request, and prepare a project budget. The course will also offer basic information for individual artists navigating the larger non-profit grant landscape and its concomitant practices.

ALC 211 / ALC 411: Speak for Yourself: Public Speaking for Musicians (1 credit) - Jay Stetzer

More and more, musicians are being required to provide a presentation to their audiences. These can be very valuable learning experiences, but giving oral presentations can also be stressful for musicians. Not only are they worried about getting up in front of a group to speak, but also many of them haven’t had much instruction in what constitutes an effective presentation. There are a number of ways that a skills-presentation teacher can help musicians prepare for their presentations. This course focuses on those skills necessary for successful public speaking.

ML 411: Economics of Musical Arts Organizations (3 credits) - Rachel Roberts

This course provides an introduction to the fundamentals of economics at the graduate level for students without previous economics coursework. There is a focus on the basic principles behind managerial economics in musical arts organizations in North America. Methods of marginal analysis and optimization are applied to the musical arts organization decision process. Topics include supply, demand, market equilibrium, cost of production, consumer behavior, pricing strategies and revenue models.

ML 420: Innovative Leadership (3 credits) - Rachel Roberts

This class will explore creative and innovative leadership in musical arts organizations through three lenses: (1) the study of twelve selected Eastman Case Studies, (2) writing a case study, and (3) readings and class dialogue of leadership. Through these three perspectives, students will analyze complex issues facing musical institutions and collectively explore the leadership responses available.

ML 423: Entrepreneurial Ideas in Music (3 credits) - Mark Wilson

As a foundational course in Entrepreneurship, ML423 covers (1) the business process of managing concept-stage innovation; (2) idea generation; and (3) idea screening and shaping tools. This course outlines a critical process used by successful innovators to prioritize new ideas in any setting. The focus of this course is on very early-stage ideas when information is greatly lacking and time and money to research answers are also limited. Students, in group format, will first build their own idea filtering system. Then they will generate and filter their own ideas and evaluate them based upon technical merit, business challenges, and early market indicators. Finally, students will present their analysis to an outside panel. Behind this evaluation process, the class will review reference material on the business process of managing the concept stage of innovation.

ML 431: Marketing Musical Enterprises (3 credits) - J. Ricker

Students will develop a foundational knowledge of marketing principles and strategies related to music and arts organizations, with an emphasis on current and emerging digital media. Students will use analytic tools and develop strategies for creating and sustaining meaningful, relevant, and artistically valuable programming and activities to engage the communities in which musical enterprises operate. Individually and in teams, the class will learn to think systematically about business problems, recognize the major forces that shape the decision-making environment, and understand how these forces affect and are affected by marketing activities. The course takes the view that business challenges facing arts organizations can be met with the same basic tools and principles used by organizations in any for-profit or not-for-profit industry.



Contact Erin Sefca Clark, Program Assistant.